Category: Trade Radar

ถ้าคุณอยู่ในวงการชิ้นส่วนยานยนต์ไทย และกำลังมองหาตลาดใหม่ที่ยังมีช่องว่างอยู่ ชิ้นส่วน EV อินเดีย คือสัญญาณที่ควรอ่านให้ขาดตอนนี้ ไม่ใช่เพราะตัวเลขโตสวย แต่เพราะโครงสร้างของตลาดกำลังเปลี่ยนในแบบที่มีผลต่อการตัดสินใจส่งออกของคุณโดยตรง

ยอดขายรถยนต์นั่งไฟฟ้าในอินเดียเดือนพฤษภาคม 2569 อยู่ที่ 26,682 คัน เพิ่มขึ้นกว่า 81% จากปีก่อน ตัวเลขนี้ไม่ได้แค่บอกว่าตลาดโต แต่มันกำลังบอกว่า OEM รายใหญ่อย่าง Tata Motors และ Mahindra กำลังขยายกำลังผลิตเร็วกว่าที่ซัพพลายเชนภายในประเทศจะรองรับได้ทันในระยะสั้น และนั่นคือจุดที่ผู้ผลิตชิ้นส่วนไทยอาจเข้าไปมีบทบาทได้

แต่ก่อนจะตัดสินใจอะไร มีเรื่องที่ต้องเข้าใจก่อนหลายชั้น ทั้งเรื่องมาตรฐาน เรื่องการรับรอง OEM เรื่องนโยบาย Localization ของอินเดีย และเรื่องว่าหน้าต่างนี้จะเปิดอยู่ได้นานแค่ไหน

ทำไมตัวเลข 81% ถึงมีความหมายมากกว่าแค่ตลาดโต

ตัวเลขยอดขายที่โตแบบนี้ในเดือนเดียว สะท้อนว่า demand ปลายทางกับ investment ต้นทางกำลังเดินไปในทิศทางเดียวกันพร้อมกัน Tata Motors โตกว่า 103% Mahindra โตกว่า 114% และฝั่งรถจักรยานยนต์ไฟฟ้าก็โตกว่า 62% ในเวลาเดียวกัน

เมื่อ OEM ขยายกำลังผลิตเร็ว ผู้ผลิตชิ้นส่วนระดับ Tier-1 อย่าง Samvardhana Motherson และ Uno Minda ก็ต้องขยายตามไปด้วย และในช่วงที่ทั้งสองบริษัทกำลังสร้างโรงงานใหม่ พวกเขามักต้องพึ่งพา Sub-Tier Supplier จากภายนอกมากกว่าปกติ เพราะกำลังผลิตภายในยังไม่ทันความต้องการ

นั่นคือจังหวะที่ผู้ผลิตชิ้นส่วนไทยระดับ Tier-2 อาจเข้าไปเป็นส่วนหนึ่งของซัพพลายเชนได้ โดยเฉพาะชิ้นส่วนที่อินเดียยังต้องนำเข้าอยู่ในช่วงนี้ เช่น ระบบ Powertrain ชุดสายไฟ (Wiring Harness) ระบบ BMS และ ECU

ชิ้นส่วน EV อินเดีย ที่ยังมีช่องว่างสำหรับผู้ส่งออกไทยในระยะสั้น

ไม่ใช่ทุกชิ้นส่วนที่มีโอกาสเท่ากัน ควรดูว่าอินเดียยังผลิตเองไม่ทันในช่วงนี้ และตรงกับสิ่งที่ผู้ผลิตไทยทำได้จริงหรือเปล่า ชิ้นส่วนที่มีสัญญาณความต้องการชัดในตอนนี้ได้แก่

• EV Powertrain Components ชิ้นส่วนระบบส่งกำลังสำหรับรถไฟฟ้า ทั้ง motor housing, gear components, และ shaft assemblies
• Wiring Harness ชุดสายไฟที่ต้องการความแม่นยำสูงและมาตรฐาน OEM ที่ผ่านการรับรอง
• Battery Management System (BMS) ระบบบริหารจัดการแบตเตอรี่ที่ต้องผ่านมาตรฐานความปลอดภัยระดับสากล
• Electronic Control Unit (ECU) หน่วยควบคุมอิเล็กทรอนิกส์ที่ต้องผ่านการ validate จาก OEM ก่อนใช้งานจริง
• ABS และระบบเบรก ชิ้นส่วนความปลอดภัยที่มีมาตรฐานการรับรองเฉพาะของอินเดีย
• ชิ้นส่วนโครงสร้างและ housing ที่ต้องการความแม่นยำในการผลิตและวัสดุที่ตรงสเปก

แต่ต้องเข้าใจด้วยว่า ชิ้นส่วนเหล่านี้ไม่ใช่ว่าส่งไปแล้วจะขายได้ทันที buyer ในอินเดียโดยเฉพาะ OEM รายใหญ่ มีกระบวนการรับรองคุณภาพที่ใช้เวลาและต้องลงทุนล่วงหน้า

กำแพงที่ต้องข้ามก่อน: มาตรฐาน OEM และการรับรองคุณภาพ

นี่คือจุดที่ SME ไทยหลายรายประเมินต่ำเกินไป การเข้าสู่ซัพพลายเชนของ Tata, Mahindra หรือแม้แต่ Tier-1 อย่าง Motherson ไม่ได้แค่ส่งตัวอย่างไปแล้วรอผล มันมีกระบวนการที่ต้องผ่านหลายขั้น

ขั้นแรกคือการ qualify ระบบคุณภาพของโรงงาน ซึ่งส่วนใหญ่ต้องการ IATF 16949 หรือมาตรฐานเทียบเท่า ขั้นที่สองคือการ validate ชิ้นส่วนตามสเปกของ OEM ซึ่งอาจใช้เวลา 6-18 เดือนขึ้นอยู่กับประเภทชิ้นส่วน และขั้นที่สามคือการผ่าน PPAP (Production Part Approval Process) ก่อนที่จะเริ่มส่งของจริงในเชิงพาณิชย์

ถ้าโรงงานของคุณยังไม่มี IATF 16949 การเริ่มกระบวนการรับรองตอนนี้อาจใช้เวลา 12-24 เดือน และนั่นหมายความว่าถ้าคุณเพิ่งเริ่มคิดตอนนี้ โอกาสที่จะเข้าไปในซัพพลายเชนก่อนที่อินเดียจะ localize ได้เองอาจแคบลงเรื่อย ๆ

ชิ้นส่วน EV อินเดีย: เอกสารและมาตรฐานที่ต้องเตรียมก่อนส่งจริง

นอกจากมาตรฐานคุณภาพโรงงาน ยังมีเอกสารและการรับรองเฉพาะที่ต้องเตรียมสำหรับการส่งออกชิ้นส่วนยานยนต์ไปอินเดีย ซึ่งแต่ละรายการมีผลต่อการผ่านพิธีการศุลกากรและการยอมรับของ buyer

• Certificate of Origin (Form AI หรือ ASEAN-India FTA) เพื่อใช้สิทธิ์ลดภาษีภายใต้ความตกลง AIFTA ซึ่งต้องตรวจสอบว่าชิ้นส่วนที่ส่งผ่านเกณฑ์ RVC หรือ CTC ที่กำหนดไว้
• Test Report จากห้องปฏิบัติการที่ได้รับการยอมรับ โดยเฉพาะสำหรับชิ้นส่วนที่เกี่ยวกับความปลอดภัย เช่น ABS, BMS และ ECU
• Material Safety Data Sheet (MSDS) สำหรับชิ้นส่วนที่มีสารเคมีหรือวัสดุที่ต้องแจ้งต่อศุลกากรอินเดีย
• Packing List and Commercial Invoice ที่ระบุ HS Code ให้ถูกต้องตามระบบของอินเดีย เพราะ HS Code ผิดอาจทำให้ถูกกักหรือล่าช้าที่ด่าน
• Bill of Lading or Airway Bill ที่ระบุ consignee และ notify party ให้ตรงกับที่ buyer กำหนด
• PPAP Documents ถ้า buyer เป็น OEM หรือ Tier-1 จะต้องการเอกสารชุดนี้ก่อนสั่งซื้อจริง
• BIS Certification สำหรับชิ้นส่วนบางประเภทที่อินเดียกำหนดให้ต้องมีการรับรองจาก Bureau of Indian Standards ก่อนนำเข้า

HS Code ที่ใช้สำหรับชิ้นส่วนยานยนต์ไฟฟ้าในอินเดียมีความละเอียดมาก และอัตราภาษีนำเข้าแตกต่างกันตามประเภทชิ้นส่วน ควรตรวจสอบกับ customs broker ที่มีประสบการณ์ด้านตลาดอินเดียโดยตรง ก่อนที่จะระบุ HS Code ในเอกสาร

นโยบาย Localization ของอินเดีย: หน้าต่างนี้เปิดอยู่แค่ช่วงสั้น

นี่คือสิ่งที่ต้องเข้าใจให้ชัดก่อนตัดสินใจลงทุนเวลาและเงินกับตลาดอินเดีย อินเดียมีนโยบาย Make in India, Aatmanirbhar Bharat และ PLI Scheme ที่ชัดเจนว่ามุ่งลดการพึ่งพาชิ้นส่วนนำเข้าในระยะยาว

ตอนนี้อินเดียยังต้องนำเข้าเพราะกำลังผลิตภายในไม่ทัน แต่ทุก ๆ ปีที่ผ่านไป ผู้ผลิตอินเดียจะ localize ได้มากขึ้นเรื่อย ๆ Uno Minda กำลังลงทุน 18.5 ล้านดอลลาร์สหรัฐสร้างโรงงานใหม่ในรัฐมหาราษฏระ Samvardhana Motherson มีแผนลงทุน 63.4 ล้านดอลลาร์สหรัฐ และ Schaeffler India ก็เพิ่มงบ capex ต่อเนื่อง

เมื่อโรงงานเหล่านี้เปิดเต็มกำลังผลิต ความต้องการนำเข้าจากไทยจะลดลงตามธรรมชาติ ดังนั้นถ้าคุณสนใจตลาดนี้จริง ช่วงเวลาที่เหมาะที่สุดในการสร้างความสัมพันธ์กับ buyer อินเดียคือตอนนี้ ไม่ใช่อีก 3-4 ปีข้างหน้า

ต้นทุนที่ต้องคำนวณก่อน: Landed Cost และระยะเวลาที่ใช้จริง

หลายคนดูแค่ราคาขายกับต้นทุนผลิต แต่ Landed Cost ของชิ้นส่วนยานยนต์ที่ส่งไปอินเดียมีองค์ประกอบที่ต้องคำนวณให้ครบ ไม่งั้นราคาที่เสนอ buyer ไปอาจไม่ competitive จริง

อัตราภาษีนำเข้าชิ้นส่วนยานยนต์ของอินเดียอยู่ในช่วง 7.5-15% ขึ้นอยู่กับประเภทชิ้นส่วนและ HS Code ที่ใช้ แต่ถ้าใช้สิทธิ์ AIFTA ได้ อัตราอาจลดลงได้บางส่วน ต้องตรวจสอบว่าชิ้นส่วนที่ส่งผ่านเกณฑ์ RVC ที่กำหนดหรือไม่ ซึ่งโดยทั่วไปอยู่ที่ 35-40% ของมูลค่าสินค้า

นอกจากภาษีนำเข้า ยังมี GST (Goods and Services Tax) ที่อินเดียเก็บเพิ่มจากมูลค่าสินค้า CIF บวกภาษีนำเข้า ซึ่งอาจอยู่ที่ 5-18% ขึ้นอยู่กับประเภทสินค้า รวมแล้ว Landed Cost จริงอาจสูงกว่าที่คิดไว้ 20-30% จากราคา FOB ที่ตั้งไว้

ด้านเวลา การขนส่งทางเรือจากท่าเรือไทยไปท่าเรือ Nhava Sheva (มุมไบ) หรือ Chennai ใช้เวลาประมาณ 10-18 วัน ขึ้นอยู่กับ routing และ carrier ที่เลือก บวกกับเวลาผ่านพิธีการศุลกากรที่อินเดียซึ่งอาจใช้เวลา 3-7 วันทำการ ถ้าเอกสารครบและถูกต้อง แต่ถ้ามีปัญหาเรื่อง HS Code หรือเอกสารขาด อาจล่าช้าได้อีกหลายสัปดาห์

คำถามที่ Buyer อินเดียมักถามก่อนสั่งซื้อชิ้นส่วน EV

ถ้าคุณกำลังเตรียมเข้าหา buyer ในอินเดีย ไม่ว่าจะเป็น OEM โดยตรงหรือ Tier-1 ควรเตรียมคำตอบสำหรับคำถามเหล่านี้ให้พร้อมก่อน เพราะถ้าตอบไม่ได้ กระบวนการ qualification จะหยุดตั้งแต่ต้น

• โรงงานของคุณมีการรับรอง IATF 16949 หรือ ISO/TS 16949 หรือไม่ และครอบคลุมสายการผลิตไหนบ้าง
• คุณเคยส่งชิ้นส่วนให้ OEM ยานยนต์รายใดมาก่อน และมีเอกสาร PPAP ที่ผ่านการอนุมัติแล้วหรือไม่
• Lead time ของคุณสำหรับ sample และสำหรับ mass production คือเท่าไหร่
• คุณรองรับการ audit โรงงานจาก buyer ได้หรือไม่ และมีกำหนดการ audit ล่าสุดเมื่อไหร่
• ชิ้นส่วนของคุณผ่านการทดสอบตามมาตรฐานใด และมี test report จากห้องปฏิบัติการที่ได้รับการยอมรับหรือไม่
• คุณมีแผน localization หรือ local content plan สำหรับตลาดอินเดียในระยะยาวหรือไม่

คำถามสุดท้ายเรื่อง local content plan อาจดูแปลก แต่ OEM อินเดียหลายรายถามเรื่องนี้จริง เพราะนโยบายของรัฐบาลกดดันให้พวกเขาต้องเพิ่มสัดส่วน local content อย่างต่อเนื่อง ถ้า supplier ต่างชาติมีแผนที่จะร่วมลงทุนหรือ transfer technology ในอนาคต จะได้รับการพิจารณาเป็นพิเศษ

ความเสี่ยงที่ต้องชั่งน้ำหนักก่อนตัดสินใจเข้าตลาดนี้

ตลาดนี้มีสัญญาณที่น่าสนใจจริง แต่ก็มีความเสี่ยงที่ต้องชั่งน้ำหนักให้ดีก่อนตัดสินใจลงทุนเวลาและทรัพยากร

ความเสี่ยงแรกคือ timeline ของ localization อินเดีย ถ้าอินเดีย localize ได้เร็วกว่าที่คาด หน้าต่างที่เปิดอยู่ตอนนี้อาจปิดเร็วกว่าที่คุณวางแผนไว้ และการลงทุนในการ qualify ระบบคุณภาพอาจไม่คุ้มค่าถ้าได้ออร์เดอร์แค่ 1-2 ปี

ความเสี่ยงที่สองคือ price pressure จาก Chinese suppliers ที่มีต้นทุนต่ำกว่าและบางรายมีโรงงานในอินเดียอยู่แล้ว การแข่งขันด้านราคาในตลาดชิ้นส่วน EV อินเดียจะเข้มข้นมาก และ margin อาจแคบกว่าที่คิด

ความเสี่ยงที่สามคือความไม่แน่นอนของ customs terms และ HS Code classification ที่อาจเปลี่ยนได้ตามนโยบายของอินเดีย ซึ่งกระทบ Landed Cost โดยตรง ควรติดตามการเปลี่ยนแปลงนโยบายภาษีนำเข้าของอินเดียอย่างสม่ำเสมอ

วิธีคิดก่อนตัดสินใจ: ไม่ใช่ส่งหรือไม่ส่ง แต่ส่งเมื่อไหรและอย่างไร

กรอบที่ใช้ตัดสินใจสำหรับตลาดนี้ควรเริ่มจากการถามตัวเองว่าโรงงานของคุณอยู่ที่ไหนในเส้นทาง OEM qualification ถ้ายังไม่มี IATF 16949 และยังไม่เคยส่งชิ้นส่วนให้ OEM ยานยนต์ระดับสากล การเข้าตลาดอินเดียโดยตรงผ่าน OEM อาจยังไม่ใช่ทางที่เหมาะที่สุดในตอนนี้

แต่ถ้าโรงงานของคุณมีมาตรฐานพร้อมและเคยส่งชิ้นส่วนให้ OEM ในไทยหรือญี่ปุ่นมาก่อน การเริ่มต้นด้วยการ map ว่า Motherson หรือ Uno Minda ต้องการชิ้นส่วนอะไรในช่วง capex expansion นี้ และคุณทำได้ตรงไหน อาจเป็นจุดเริ่มต้นที่มีโอกาสมากกว่าการเข้าหา OEM โดยตรง

อีกทางหนึ่งที่ควรพิจารณาคือการเข้าร่วมงานแสดงสินค้ายานยนต์ในอินเดีย เพื่อสร้างความสัมพันธ์โดยตรงกับ buyer ก่อนที่จะลงทุนในกระบวนการ qualification ซึ่งจะช่วยให้คุณเข้าใจความต้องการจริงของตลาดก่อนตัดสินใจ

สิ่งที่ควรติดตามต่อในช่วง 6-12 เดือนข้างหน้า

ตลาดชิ้นส่วน EV อินเดียยังเปลี่ยนแปลงเร็ว มีสัญญาณที่ควรติดตามเพื่อประเมินว่าหน้าต่างยังเปิดอยู่หรือเริ่มแคบลง

• ความคืบหน้าของโรงงานใหม่ของ Uno Minda ในรัฐมหาราษฏระ ว่าเปิดเต็มกำลังผลิตเมื่อไหร่
• การเปลี่ยนแปลงอัตราภาษีนำเข้าชิ้นส่วน EV ในงบประมาณประจำปีของอินเดีย ซึ่งมักประกาศในช่วงต้นปี
• ยอดขาย EV รายเดือนของอินเดีย ว่า momentum ยังแข็งแกร่งหรือเริ่มชะลอ
• การประกาศ PLI Scheme รอบใหม่หรือการปรับเงื่อนไขที่อาจกระทบ local content requirement
• ข่าวการ qualify supplier ต่างชาติของ Motherson หรือ Tata ซึ่งจะบอกว่าพวกเขายังเปิดรับ supplier ใหม่อยู่หรือไม่

สำหรับข้อมูลเพิ่มเติมเกี่ยวกับการวางแผนส่งออกชิ้นส่วนยานยนต์ไปตลาดเอเชียใต้ คุณสามารถดูข้อมูลเพิ่มเติมได้ที่ SME SHIPPING ซึ่งรวบรวมข้อมูลการค้าระหว่างประเทศสำหรับ SME ไทย

สรุป: สัญญาณนี้บอกอะไร และคุณควรทำอะไรต่อ

ตลาด ชิ้นส่วน EV อินเดีย ตอนนี้มีสัญญาณที่ชัดเจนว่า demand กำลังโตเร็วกว่าที่ซัพพลายเชนภายในจะรองรับได้ทัน และนั่นสร้างช่องว่างสำหรับผู้ผลิตชิ้นส่วนไทยที่มีมาตรฐานพร้อม

แต่ช่องว่างนี้ไม่ได้เปิดสำหรับทุกคน และไม่ได้เปิดตลอดไป ถ้าโรงงานของคุณยังไม่มีมาตรฐาน OEM ที่ต้องการ การลงทุนเตรียมตัวตอนนี้อาจสมเหตุสมผลกว่าการรอให้ตลาดโตแล้วค่อยเริ่ม เพราะเมื่อถึงเวลานั้น อินเดียอาจ localize ได้เองแล้ว

สิ่งที่ควรทำในระยะสั้นคือ ประเมินว่าชิ้นส่วนที่คุณผลิตอยู่ตรงกับความต้องการของตลาดนี้หรือไม่ ตรวจสอบว่ามาตรฐานโรงงานของคุณอยู่ที่ไหน และเริ่มสร้างความสัมพันธ์กับ buyer ในอินเดียก่อนที่จะลงทุนในกระบวนการ qualification ซึ่งใช้เวลาและทรัพยากรมาก

ชิ้นส่วน EV อินเดีย: เช็กซ้ำก่อนคุยราคาและก่อนปิดตู้

ก่อนคุณเสนอราคาให้ buyer ใน India ควรแยกต้นทุนสินค้า ต้นทุนแพ็กกิ้ง ค่าระวางเรือ ค่าประกันภัย ค่าเอกสาร และค่าใช้จ่ายปลายทาง ออกจากกันให้ชัด เพราะถ้ารวมทุกอย่างไว้เป็นก้อนเดียว คุณจะไม่รู้ว่ากำไรหายไปตรงไหนเมื่อค่าขนส่งเปลี่ยน

สำหรับ EV passenger vehicles / EV auto parts สิ่งที่ควรทำก่อนตอบราคา คือ ขอข้อมูลปลายทางจาก buyer ให้ครบ ทั้งท่าเรือที่ต้องการ เงื่อนไข Incoterms วันที่ต้องการรับของ วิธีชำระเงิน และเอกสารที่เขาจะใช้ผ่านศุลกากร ข้อมูลเหล่านี้ช่วยให้คุณประเมินความเสี่ยงได้ก่อนรับออเดอร์จริง

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

มุมที่ควรคุยกับ freight forwarder คือ Potential export angle is component supply into Indian EV manufacturing and sub-tier sourcing, but buyers will likely require OEM-approved quality systems and local localization plans. ให้ถามทั้งเวลาขนส่งตามเส้นทางปกติ เส้นทางสำรองในกรณีมีความเสี่ยง ค่าใช้จ่ายที่ไม่รวมใน freight quote และเงื่อนไขการเคลมประกันถ้าสินค้าเสียหายหรือเดินทางล่าช้า

อีกจุดที่ต้องระวังคือ Long-term import demand may weaken as India localizes production. OEM approval, technical standards, and competitive price pressure are likely hurdles. Customs terms are not specified. เพราะเรื่องนี้อาจไม่เห็นในใบเสนอราคาครั้งแรก แต่จะโผล่ตอน buyer ตรวจเอกสารหรือตอนศุลกากรปลายทางขอข้อมูลเพิ่ม การเตรียมข้อมูลล่วงหน้าจึงช่วยให้ดีลเดินเร็วกว่าเดิม

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

ที่มา: กรมส่งเสริมการค้าระหว่างประเทศ (DITP) อ้างอิงข้อมูลจาก Federation of Automobile Dealers Associations (FADA) และรายงานการลงทุนของผู้ผลิตชิ้นส่วนยานยนต์อินเดีย เดือนมิถุนายน 2569

ชิ้นส่วน EV อินเดีย: เช็กเงื่อนไขก่อนตัดสินใจ

ชิ้นส่วน EV อินเดีย ควรเริ่มจากการตรวจเอกสาร ต้นทุน และเงื่อนไขปลายทางให้ครบก่อนยืนยันราคา วิธีนี้ช่วยให้ ชิ้นส่วน EV อินเดีย มีความเสี่ยงน้อยลงและวางแผนได้จากข้อมูลจริง

For more official information, please check: Related sources of information

ชิ้นส่วน EV อินเดีย: เช็กเงื่อนไขก่อนตัดสินใจ

ชิ้นส่วน EV อินเดีย ควรเริ่มจากการตรวจเอกสาร ต้นทุน และเงื่อนไขปลายทางให้ครบก่อนยืนยันราคา วิธีนี้ช่วยให้ ชิ้นส่วน EV อินเดีย มีความเสี่ยงน้อยลงและวางแผนได้จากข้อมูลจริง

If you run a business... Thai animation in China Or perhaps you're looking for a way to enter the Chinese market through IP, games, or digital content. The signals emerging in Nanning in mid-2026 should be on your radar, not because it's good news, but because it indicates that the digital content trade between Thailand and China is changing, and if you don't know what to prepare, you might enter that market later than others.

What is Nanning doing, and why does that concern you?

Nanning, the capital of the Guangxi Zhuang Autonomous Region, recently launched the China-ASEAN Animation and Game Industrial Park, or CAGIP, in April 2026. This project is not just a typical industrial park; the Guangxi government has designated it as a new strategic industry for the province and a platform to support animation, game, and digital content businesses directly targeting ASEAN. This clearly means that Thailand is a key target for them.

Within this industrial park, companies from Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, and Hangzhou have already established offices. It boasts a comprehensive range of facilities, including offices, a startup incubator, an AI animation development center, and over 2,000 square meters of pop-up event space. Events scheduled for 2025 are projected to attract over 10,000 visitors per event, a figure that demonstrates the market's real potential, not just a plan on paper.

How big is China's animation and IP market?

By 2025, total revenue from animation and games in China is projected at approximately 350.789 billion yuan, growing by nearly 81% by 3% from the previous year, with over 683 million users. This figure is impressive not only in terms of scale but also because the core consumer base consists of Gen Z and young professionals who are willing to pay for “emotional value,” whether it’s art toys, cosplay, meet & greets, or IP character merchandise.

Analysts estimate that the Chinese market for animation-based IP will reach 834.4 billion yuan by 2029. If you have your own IP, whether it's a cartoon character, game character, or digital content brand, this market isn't closed to foreign players. However, it requires a partner who understands the Chinese cultural context, which is where Thai entrepreneurs may have an advantage if they play the right cards.

Thai animation in China: Where are the real opportunities?

The Nanning Animation and Cartoon Association has clearly identified Thailand as one of its key markets and sees opportunities for cooperation in three main areas: joint content production and IP development, business matching between entrepreneurs from both countries, and joint human resource development between universities, including the training of professionals in AI-Generated Content (AIGC).

Thailand's strengths that China is truly interested in include creativity, design, visual effects, and the ability to adapt content to regional cultural contexts. China, on the other hand, lacks capital, large-scale production systems, IP management, and a comprehensive supply chain. If both sides can truly collaborate, it's not just about exporting content, but about creating joint IP that is marketable in both China and ASEAN.

Thailand Content Market 2026 is the first gateway.

The Thai Trade Center in Nanning has invited Chinese associations and businesses to participate in the Thailand Content Market 2026, which will be held from July 20-22, 2026, at the Queen Sirikit National Convention Center in Bangkok. This event is a real business matching platform with Chinese potential partners. If you have IP (Intellectual Property) or digital content services, this is the place to prepare before the event, not wait until the day to think about it.

Preparing for business matching at this level isn't just about printing business cards and creating a pretty presentation. You need to know the rights to your IP, who owns the copyright in each country, and what clauses should be included in the contract if you're going to co-produce with China to protect your rights in the long term.

The risks that no one mentioned in this news.

This original article presents a positive sign, but there are several points to be cautious about. Firstly, there are issues of copyright and IP protection in China. China's intellectual property law system has improved significantly recently, but enforcement still depends on many factors. If you bring your own IP into co-production without a clear contract, there is a real risk that your IP could be used in ways you didn't intend.

Secondly, there's the issue of physical movement of goods. If this collaboration leads to the cross-border shipment of art toys, collectibles, merchandise, or equipment for pop-up events between Thailand and China, you will encounter actual customs procedures. This is something the original article didn't mention at all, and it's where many people stumble after agreeing to a deal.

Thirdly, regarding policy, which is still in the planning stage, Guangxi has announced a plan to develop the game and animation industry, but provincial-level support policies do not automatically mean preferential tax or import treatment for foreign enterprises. The actual terms and conditions should be checked before deciding to invest or relocate any resources.

Thai animation in China: A checklist before deciding to enter the market.

If you're considering whether to proceed with this opportunity, there are a few things to check before scheduling an appointment or submitting any proposals to the Chinese side:

• Your IP license status — Who owns it, where is it registered, and does it cover China yet?
• The scope of rights to be granted to the Chinese partner. — What does co-production mean? Who gets the rights to sell in which market, and for how long?
• A contract design that protects you. — Do you have a lawyer specializing in Chinese intellectual property law who can help you?
• Plan for physical products. — If I'm shipping merchandise or equipment, what customs documents do I need to prepare?
• Methods for receiving payments from China. — What are the restrictions on transferring licensing or royalty payments from China to Thailand?
• Language and cultural readiness — Do you have someone on your team who can communicate in Chinese, or an interpreter who is an expert in this field?
• Backup plan in case partner changes their mind. — If the deal doesn't go through, will you still have all of your IP addresses?

If the deal leads to actual product delivery, what preparations are needed?

Suppose this collaboration leads to the shipment of art toys or IP character merchandise from Thailand to China, or cross-border shipment of pop-up event equipment. You will encounter a different process than shipping regular goods because products containing IP characters are often subject to copyright checks at Chinese customs.

Documents required for shipping this type of product to China include copyright certificates or IP ownership documents, licenses for the production of merchandise using characters, and documents proving the correct value of the goods. In some cases, certifications from relevant authorities in Thailand may also be required. It is advisable to consult an experienced Customs Broker specializing in cultural and IP goods before making a shipment.

In addition, art toys or collectible toys may also need to meet Chinese product safety standards (GB Standard), especially if they are categorized as toys or children's products, which have relatively strict requirements regarding materials and testing. You should check which category your product falls into before manufacturing or shipping it.

The unseen costs in this type of deal.

Many people focus only on the potential revenue from co-production or licensing deals, but they often overlook the cost of protecting their IP in China. Registering trademarks and copyrights in China is expensive and time-consuming. Skipping this step carries the real risk of someone else registering your IP before you do.

Another cost to consider is travel expenses and costs associated with attending business matching events or visiting industrial parks in Nanning. If you're unsure about the seriousness of your Chinese partner, investing in travel before an initial agreement is reached may not be worthwhile. It's better to start with online meetings or exchanging documents first.

Legal expenses for drafting a co-production contract that covers both countries should not be cut from the budget. A good contract will reduce long-term risk more than saving on attorney fees upfront.

Signals to watch for going forward.

If you are truly interested in this market, things to watch out for over the next 6-12 months include: the progress of the CAGIP industrial park and whether any Thai companies are actually participating; the outcome of the Thailand Content Market 2026 and whether any concrete deals took place; and the policies of Guangxi regarding any special privileges for ASEAN businesses participating in the industrial park.

Furthermore, it remains to be seen whether the Chinese government will issue new regulations regarding the import of foreign content, as China has a relatively complex content approval system, especially for games and animations, which must undergo review by government agencies before being released in the Chinese market.

A framework for SMEs considering this market.

If you're an SME involved in animation, games, or IP-related products, the first question you should ask yourself isn't "How can I enter the Chinese market?" but rather, "Is our IP truly ready for the international market?" and "Do we understand the conditions of our Chinese partners well enough?"“

The Chinese market is large and has real demand, but it is also complex and requires time to learn. Entering this market through business matching channels facilitated by Thai government agencies may help reduce the risk of finding a partner, but it does not guarantee a successful deal or that your IP will be fully protected.

For SMEs still in the feasibility assessment stage, starting by understanding the market through the Thailand Content Market 2026 would likely be a less resource-intensive beginning than flying directly to Nanning. And if you need more information about the process of exporting IP-related products to China, you can find more basic information here. smeshipping.com For use in making a decision.

What is clear is that Nanning is genuinely building infrastructure to support cooperation with ASEAN, and Thailand is on their list of potential partners. The question is, are you ready to be a partner with clear terms and conditions and protect your own interests?

Thai animation in China: Double-check before negotiating prices and before finalizing the container shipment.

Before submitting a price quote to a buyer in China, you should clearly separate the cost of the goods, packaging, shipping, insurance, documentation, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For animation, games, digital content, and IP-related products, the first step before submitting a price quote is to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs documentation. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The angle you should discuss with your freight forwarder is primarily a services and content-trade perspective rather than physical shipping. Any cross-border movement would likely be for event materials, promotional goods, or IP-related merchandise, but details are unknown. Ask about standard shipping times, alternative routes in case of risk, costs not included in the freight quote, and insurance terms and conditions in case of damage or delays.

Another point to be aware of is that this is not a customs or freight article. The commercial value is real, but the actionable trade signal is mainly partnership and content-market access, not transport operations. This might not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Preparing this information in advance can help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

Thai animation in China: Documents, standards, and evidence that buyers should receive.

For animation, games, digital content, and IP-related products entering China, you should separate product documentation from shipping documentation from the outset. Product documentation may include specifications, ingredient lists, certificates, test reports, and labels. Shipping documentation should ensure that the invoice, packing list, bill of lading, and other originating documents match in terms of product name and quantity.

If a product requires lab testing, don't wait until production is complete to send samples. Ask the buyer beforehand what standards are required, which labs are reputable, and how long the test results are valid. This helps reduce duplicate testing and allows for more realistic delivery dates.

Labels and packaging should be reviewed from the artwork before actual printing. The buyer should confirm the product name, ingredients, weight, country of origin, production date, expiration date, and any warning messages required by the target market. Revising the artwork is also cheaper than modifying a finished product.

It's advisable to keep a complete set of evidence for each lot, including product photos, labels, outer boxes, batch numbers, and quality control documents. When the buyer or customs ask, you'll be able to answer with a single set of information, avoiding the need to search multiple parties during rush orders.

• Please provide a written checklist of documents from both the buyer and the customs broker.
• Confirm that the product name, HS Code, and details in the invoice are consistent.
• Check that the certificate and test report are valid for the specified dates and cover the import period.
• The buyer must approve the label artwork before ordering the actual packaging production.
• Link the lot number to the packing list and include photos of the product before sealing the box.
• Allow time for document revisions and requests for additional information from the recipient.

Thai animation in China: Signals to watch out for after sending samples.

After sending samples to China, don't just focus on whether the buyer likes the product. You should also ask: What price point would allow them to resell? What packaging size is suitable for which distribution channel? And what documents are causing the purchasing team to spend a long time reviewing them? Answering these questions will help you adjust your products and costs before accepting large orders.

You should record the time taken for each step, from preparing samples and obtaining documents to booking transportation, clearing customs, and finally receiving the goods from the buyer. If any step takes longer than expected, you'll know whether to allow extra time or change the shipping method for the next time.

When raw material prices, exchange rates, or freight costs change, review your landed cost. Do not automatically use prices from previous shipments, as seemingly sufficient margins may be lost due to surcharges, storage, inspection, or destination documentation correction fees.

A review date should be scheduled jointly with the sales, production, and export departments after the buyer receives the sample. This ensures that all information is consistent across all departments, including quality, price, packaging, documentation, and shipping time. If each department keeps separate data, subsequent revisions will be delayed, and responses to the buyer may be inconsistent.

For the first order, it's advisable to set conditions for increasing the quantity in advance, such as the product damage rate, customs clearance time, the number of document revisions, and the margin after including actual costs. Once the data meets the criteria, then increase the quantity. This approach ensures evidence-based growth, not just expectations.

• Ask the buyer about the trial sales figures and any actual complaints received.
• Review the lead time from production to the final delivery date.
• Compare the actual costs with the quotation item by item.
• Record the questions from the customs broker to prepare for the next document preparation round.
• Determine a decision point to expand the order, adjust the product, or stop the trial.
• Assign a data owner for each set of data so that the same data can be used to respond to buyers.
• Track actual costs incurred for storage, inspection, and document corrections.
• Review the results after each shipment before confirming the price and quantity for the next order.
• Keep records of your decisions and results for comparison with the next shipment.

A short summary is compiled after each shipment, detailing what passed, what needs fixing, the person responsible, and the date for a follow-up inspection. This allows the team to immediately utilize past lessons learned and avoids starting the analysis from scratch with every new order.

Source: Department of International Trade Promotion (DITP) — Trade Promotion Office in Nanning, July 1, 2026.

Thai animation in China: Check the requirements before deciding.

Thai animation companies aiming to market their work in China should thoroughly review documentation, costs, and end-user requirements before confirming a price. This approach reduces risk and allows for planning based on accurate information.

For more official information, please check: Related sources of information

Thai animation in China: Check the requirements before deciding.

Thai animation companies aiming to market their work in China should thoroughly review documentation, costs, and end-user requirements before confirming a price. This approach reduces risk and allows for planning based on accurate information.

If you export Thai liquor to Germany, or are planning to enter that market, the German liquor tariff of 2027 is a signal you should understand now, not wait for the law to pass parliament before making decisions. Adjusting the pricing structure with importers takes months, and if you delay, competitors who have planned ahead will have a negotiating advantage with distributors.

The German federal government has approved a draft law, 20%, to increase excise taxes on alcoholic beverages, aiming for implementation on January 1, 2027. This will cover high-alcohol spirits such as rum and vodka, as well as champagne, sparkling wine, fortified wine, and alcopops. Beer and regular wine are excluded from this round of tax increases. The government anticipates an increase in revenue of around €455 million per year, and there is talk of further tax increases for the next two years, until 2029.

To reiterate, this draft law is not yet in effect. It still needs to go through several parliamentary and legislative processes. But that doesn't mean you can just sit back and wait, because the timeline for business planning and the timeline for legislation don't align. You need to start thinking about it before the law is finalized.

What impact will the German liquor tax in 2027 have on Thai exporters?

Many people misunderstand this tax, thinking it only affects retail prices in Germany. In reality, it impacts the source, the landed cost that your importer must bear. When landed costs increase, importers have two options: either request a lower FOB price from you, or raise their retail price and accept a potential decrease in sales. Both options directly affect you.

A clear example is a 700 ml bottle of vodka with 401 TP3T of alcohol; its retail price would increase by almost €1 per bottle. If your importer sells Thai spirits in the €15-20 range per bottle, a €1 increase is equivalent to 5-71 TP3T in retail price—a significant figure in a market where consumers constantly compare prices.

It's also important to understand that this tax applies to both domestically produced and imported goods at the same rate. Therefore, you're not at a tax disadvantage compared to European manufacturers. However, this means everyone has to adapt, and those who adapt faster will secure a better position on retailer shelves.

Affected product categories: Check which category your product falls into.

Not all alcoholic beverages are subject to this tax increase. Knowing whether your product is among those affected is the first step before making any decisions.

• High-alcohol spirits (Spirits) For example, rum, vodka, whiskey, and herbal liqueurs are directly affected.
• Champagne and sparkling wine — It is also among those whose taxes have been increased.
• Fortified wine For example, Port Cherry is among those affected.
• Alcopops Or ready-to-drink alcoholic beverages — were affected.
• beer — The taxes have not been increased this round.
• Still wine — The taxes have not been increased this round.
• Sugar-added beverages (Sugar tax) — There are separate plans in place from 2028, which are still under discussion.

If you export Thai spirits, such as herbal liquors, rice liquors, or high-alcohol traditional spirits, you are considered to be in the group affected and should start discussing with your importers how they plan to cope with the increased costs.

German liquor tax 2027: Impact on recalculated landing costs.

Landed cost is the total cost of your goods reaching the importer in Germany. It includes the FOB price + freight charges + insurance + EU import duties + excise duty + VAT. If the excise duty increases to 20%, the landed cost will increase accordingly. The importer then uses this figure to calculate their profit margin.

Let's look at some rough figures. Suppose Thai liquor exported to Germany has an FOB price of 5 euros per bottle, plus 1 euro for shipping and other expenses. EU import duties on liquor are approximately 0.5-1 euro, and the existing excise tax is around 1.3 euros per liter of pure alcohol. If the excise tax increases to 20%, that's an increase of approximately 0.26 euros per liter of pure alcohol. Therefore, a 700 ml bottle at 40% ABV would cost approximately 0.7-1 euro per bottle.

This number may seem small if you only look at one bottle, but if you export 500-1,000 bottles a month, the impact on the importer's margin will be very clear, and good importers will start asking you about this even before the law is passed.

Customs documents and procedures that should be reviewed before 2027.

Although this excise tax increase doesn't directly change transportation routes or customs procedures, there are several documents and information you should check and have updated before the law comes into effect.

• Certificate of Origin (Form A / EUR.1) — Check if your products are eligible for GSP or FTA benefits, as EU import duties and excise taxes are separate.
• Health Certificate / Lab Analysis — Germany and the EU require accurate ABV (Alcohol by Volume) data because excise taxes are calculated based on the volume of pure alcohol.
• Product Label Compliance — The label must state the correct ABV according to EU standards. If the ABV in the documents does not match the label, there may be problems at customs.
• Excise Duty Registration of Importer — Ensure your importer has a valid Excise Duty Number in Germany, as liquor imports must go through the EU's EMCS (Excise Movement and Control System).
• Customs Tariff Code (HS Code) — Verify that the HS Code being used is correct and matches the product type, as excise tax rates vary depending on the HS Code.
• Commercial Invoice and Packing List — The ABV and the amount of pure alcohol per unit must be clearly stated so that the importer can calculate the excise tax correctly.
• Insurance Document — Check that the coverage includes the total value of the goods, including any additional taxes.

Preparing all the necessary documents correctly now will help reduce the risk of your goods being subjected to additional inspection at German customs, which could lead to delays and extra costs.

How to have an effective conversation with an importer before the law comes into effect.

One thing Thai SMEs often do too slowly is start discussing costs with importers. Typically, European importers plan their orders 6-12 months in advance, so if the law comes into effect in early 2027, a good importer will start asking you about this as early as mid-2026, or perhaps even earlier.

There are at least four key issues to discuss with the importer: First, who will bear the increased tax costs – you, the importer, or will it be shared? Second, will the FOB price be adjusted, and if so, by how much and when? Third, will the importer raise retail prices or accept a lower margin? Fourth, is there a contingency plan in place if sales decline after the price increase?

Preparing for this conversation with pre-calculated landed costs will make you appear more professional and allow the negotiation to proceed in a direction you have more control, rather than waiting for the importer to dictate the terms.

Reviewing the Product Mix: Which products still have potential, and which need rethinking?

The excise tax increase under tax code 20% does not affect all products in your portfolio equally. Products that already have high retail prices, such as premium spirits or spirits with a unique story, may absorb the increased cost better than mass-market products where consumers are price-sensitive.

The most concerning group is alcopops and cheap alcoholic beverages sold to young people, as this is the primary target of this tax measure. The German government has explicitly stated its intention to reduce consumption in this segment. Therefore, if your product falls into this category, you should assess how much your sales might decline after the retail price increase.

Conversely, if you have unique Thai spirits, such as traditional herbal liqueurs, jasmine rice liquor, or spirits with a clear storytelling about their origin and ingredients, this group is better positioned to handle price increases. This is because consumers who buy premium products tend to make decisions based on value, not just price.

Sugar Tax in 2028: Another signal to watch.

In addition to alcohol taxes, the German government also plans to impose a sugar tax on sugary drinks, expected to begin in 2028 and generating approximately €500 million in annual revenue for the state. This is currently under discussion and not yet in effect.

If you export sugary drinks such as flavored fruit juices, soft drinks, or energy drinks, you should also monitor the progress of this draft law, as Germany's public health policy clearly is moving in the same direction: making products that pose health risks more expensive.

For exporters with multiple product types, planning to address both measures simultaneously will allow you to adjust your product mix in a more focused way than dealing with them one at a time.

Risks to assess: If things continue as they are without adjustment.

If you wait for the law to pass parliament before deciding, there are at least three risks that could occur.

Firstly, the importer might suddenly request a reduction in your FOB price because they want to maintain their margin, and if you don't have the figures on hand, negotiations will be much more difficult. Secondly, if the importer decides to raise the retail price without adjusting the product's positioning, sales may decrease, and the importer might reduce orders in subsequent rounds. Thirdly, if you don't have the correct documentation specifying ABV and pure alcohol content, problems may arise at customs, causing delays and additional costs.

These risks aren't guaranteed to occur in every case, but they are possible if you're unprepared. Preparing now can significantly reduce these risks compared to waiting and watching the situation unfold.

Checklist: What Thai liquor exporters should do before 2027.

• Check if your product is among the affected groups. Based on the HS Code and product categories as specified in the draft law.
• Recalculate landed cost. In total, the potential increase in excise tax (20%) is considered to see how much the importer's margin will change.
• Start a conversation with the importer. Regarding cost sharing and pricing strategies before the law comes into effect.
• Review the ABV and Lab Analysis documentation. It's important to keep the information accurate and up-to-date, as excise tax is calculated based on the amount of pure alcohol.
• Review the product mix. Which products are better positioned to handle price increases, and which ones need reconsideration?
• Follow the progress of the draft law. Both liquor and sugar taxes are disbursed through reliable channels at least quarterly.
• Check the importer's Excise Duty Number. That is correct and still works in the EU's EMCS system.
• Evaluate the product's storytelling. The question is whether the product has a clear enough selling point to maintain its premium price if it needs to raise retail prices.

How to stay informed about the status of laws and obtain accurate information.

Because this bill still needs to pass the German parliament and go through several legislative stages, its status could change, including the tax rates, the types of goods affected, and the effective date. Therefore, it is very important to obtain information from reliable sources.

Sources of information to follow include the Bundestag (German Parliament) website for the status of legislation, the Zoll (German Customs Department) website for updated excise tax rates, and the importer or customs broker in Germany you work with, who often receives updates before they become public news.

For exporters seeking more information on planning exports to Europe, basic information can be found at: smeshipping.com

Framework for decision making: What to do first, what to do later.

If you're unsure where to start, try using this framework. The first thing you should do is find out if your product is in the affected group. If so, the next step is to recalculate the landed cost and then discuss that figure with the importer before they ask you.

While waiting for clarity on the legislation, we can prepare our documents correctly, review our product mix, and strengthen our product storytelling. These will be beneficial regardless of whether the law passes or not.

What doesn't require rushed decisions right now are major business restructuring decisions, such as changing importers or exiting the German market, because the law hasn't come into effect yet and its details may still change.

The Big Picture: German Policy Directions that Thai Exporters Should Understand

The German alcohol tax of 2027 is not just about the increased tax figure of 20%; it signals that Germany is moving towards a public health policy that systematically increases the price of products that pose health risks. Both the alcohol tax in 2027 and the planned sugar tax for 2028 are part of this same direction.

For Thai exporters looking long-term, this is a signal that the German market is placing more emphasis on health positioning. Products that highlight health, natural ingredients, or low-sugar will have more opportunities in this market than those that compete solely on price.

Adaptation doesn't have to wait for legislation to pass. Starting to review your product mix and positioning now will give you more time to prepare thoroughly and improve your chances of maintaining better long-term relationships with importers.

German liquor tax 2027: Double-check before negotiating prices and before closing the container.

Before submitting a quote to a buyer in Germany, you should clearly separate the cost of the goods, packing costs, shipping costs, insurance, documentation fees, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For alcoholic beverages/spirits, before quoting a price, it's crucial to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs documentation. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The areas to discuss with your freight forwarder include: monitoring the landed-cost impact on spirits, sparkling wine, fortified wine, and alcopops entering Germany; reviewing importer pricing, duty/tax pass-through, and product mix before the 2027 start date, if the law is enacted. Ask about transit times for standard routes, alternative routes in case of risks, costs not included in the freight quote, and insurance claim conditions in case of damage or delays.

Another point to be aware of is that the measure is still a draft and not yet binding. It appears to affect domestic and imported products equally, so the key risk is higher consumer prices and possible demand softening rather than a discriminatory trade barrier. This might not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Preparing the information in advance can therefore help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

Source: Department of International Trade Promotion (DITP)

German liquor tax 2027: Check the terms and conditions before deciding.

The implementation of the German liquor tax in 2027 should begin with a thorough review of the documentation, costs, and final terms and conditions before confirming any price. This approach helps reduce risk and allows for planning based on factual information.

For more official information, please check: Related sources of information

German liquor tax 2027: Check the terms and conditions before deciding.

The implementation of the German liquor tax in 2027 should begin with a thorough review of the documentation, costs, and final terms and conditions before confirming any price. This approach helps reduce risk and allows for planning based on factual information.

If you're shipping goods to the North American market, whether it's the United States, Canada, or Mexico, the issue is... USMCA Canada What's happening right now isn't just international political news; it's directly impacting your originating documents, import taxes, and shipping plans. If you haven't checked anything yet, now's the time to start.

On July 1, 2026, the United States, under the Trump administration, rejected a 16-year extension of the USMCA, despite Canada and Mexico's desire for renewal. As a result, the agreement remains in effect but is now in annual review mode. This means that every July 1st, the three countries must reconsider their decision on whether to proceed, and if any country gives six months' notice of withdrawal, the situation can change immediately.

For Thai SMEs exporting to this market, this kind of uncertainty is not something they can afford to ignore, as it directly impacts costs, documentation, and advance planning with buyers.

What is USMCA Canada, and why does it affect Thai SMEs?

USMCA, or CUSMA as it's known in Canada, is a free trade agreement between the United States, Canada, and Mexico that replaced NAFTA in 2020. This agreement stipulates that goods produced in North America and meeting the Rules of Origin are exempt from or have reduced import tariffs between the three countries.

The question is, how does this affect Thai SMEs since Thailand is not a party to the USMCA? The answer is: if you ship automotive parts, steel, or wood to manufacturers in Canada or Mexico for assembly and reshipment to the US under USMCA, your products are part of that supply chain. If the upstream rules change, the downstream manufacturers may need to adjust their raw material mix, and you could be replaced by regional suppliers.

Furthermore, if you ship directly to the United States or Canada, the uncertainty surrounding the USMCA also has an indirect impact, as buyers in these markets are delaying investment decisions and purchases, which could lead to order delays or reduced volumes.

What is the actual status of the USMCA right now, before you panic?

It's important to understand first that the USMCA agreement hasn't expired. Most goods that meet the Rules of Origin can still be exported between the three countries tariff-free. The change in status is that, instead of a 16-year renewal, it's now in annual review mode. This means uncertainty will be with us for a long time, not just this year.

Meanwhile, the U.S. already maintains preferential tariffs on certain product groups, including automobiles, steel, and wood products, which are not exempt from tariffs even though they are included in the USMCA. The U.S. is also preparing to announce a new Global Tariff Regime in late July 2026 to replace the temporary IEEPA measure that was previously invalidated by the Supreme Court.

Therefore, what you should do now is not to wait and see what happens, but to check how well your documentation and plans accommodate the changes.

The product groups most at risk from uncertainty regarding the USMCA.

Not all products are affected equally. The groups that require the most attention right now are automotive parts, steel and steel products, and processed wood or wood products, because these three groups still have special tariffs in place and are the main targets of the new round of negotiations to adjust import tariffs.

For the automotive sector, the U.S. proposes increasing the proportion of regional manufacturing from 75% to 82% and requiring vehicles to use at least 50% U.S.-made parts. If this proposal passes, your Canadian and Mexican manufacturers, who are buyers, may have to reduce their purchases of parts from outside the region, including from Thailand.

Furthermore, the US is pressuring its two allies to raise tariffs on Chinese goods to align with its own policies. This could indirectly affect Thai products containing Chinese components in the supply chain, as buyers may be pressured to scrutinize the origin of raw materials in the supply chain more thoroughly.

USMCA Canada: Documents to check before actually shipping an item.

If you ship goods to North America, whether directly or through a supply chain, here's what you should review before the rules change.

• Certificate of Origin or USMCA Origin Certification Document: If your buyer in Canada or Mexico needs this document to claim tax breaks in the U.S., ensure the document you issue contains accurate and complete originating information according to current requirements.
• Bill of Materials and Proportions of Raw Materials: If your product consists of components that the buyer will assemble, check that the proportion of raw materials from your country of origin still meets the buyer's required Rules of Origin.
• Commercial invoice clearly stating the HS Code: A correct HS code helps the customs authorities at the destination classify the goods properly and reduces the risk of further inspection.
• The packing list matches all items on the invoice: Inconsistencies in documentation are a major reason why goods are held up at customs.
• Documents showing the source of the raw materials: Especially if your products contain components from China, you should prepare documentation verifying the source in advance, as buyers may be asked to provide proof of supply chain to U.S. authorities.
• Sales contract and Incoterms: Review whether the delivery terms agreed upon with the buyer accommodate sudden changes in taxes. Who is responsible for import duties if the regulations change?
• Product standard certificate: For products in the automotive or construction material sectors, verify that existing certifications are still valid and meet the standards required by the end market.

The impact on costs and prices is something you should calculate in advance.

The uncertainty surrounding the USMCA affects not only documentation but also the actual costs you bear. If the U.S. announces a new Global Tariff Regime at the end of July 2026, the tariffs applied to your goods could change immediately. This means the price you offer the buyer may no longer cover the actual costs.

For example, if you ship steel components to Canada and your buyer then manufactures them for shipment to the United States, existing US steel tariffs might be increased, or the exemption criteria might be interpreted more narrowly. This could increase the buyer's costs, leading them to pressure you on price or reduce their order.

In numerical terms, the current US import tariff on steel is approximately 25% for certain categories. If the exemption criteria under the USMCA are narrowed, the buyer's cost could increase by several percent per ton, directly impacting the competitiveness of Thai products in this supply chain.

What you should do is recalculate the landed cost, assuming taxes might increase by 5-10% from current levels, and then see if your offered price is still profitable. If not, you should discuss with the buyer in advance how you will share the tax burden.

The timeframe and timeline that need to be monitored during this period.

There are several key points to watch in the second half of 2026. The first is the end of July 2026, when the U.S. is preparing to announce a new Global Tariff Regime. This is a point that could immediately change the tariffs applied to your goods.

The second point is the bilateral negotiations between the United States and Mexico, with the third round scheduled for late July 2026. The outcome of these negotiations will determine how much the United States will push for new origin criteria in the automotive sector, which will affect the supply chain you are in.

The third point is the negotiations between the United States and Canada, which have not yet officially begun. This delay in negotiations means that uncertainty will persist, and buyers in Canada may delay their purchasing decisions in the meantime.

And finally, it's important to remember that every July 1st until 2036, all three countries will have to review the status of the USMCA. This means that this uncertainty won't disappear anytime soon.

Questions you should ask your Customs Broker and Freight Forwarder.

If you're shipping goods to North America, whether by sea or air, here are some questions you should ask your customs broker or freight forwarder right now to ensure you're not missing anything important.

• Is the current HS Code still correct and up-to-date? Have there been any new tariff schedule adjustments that affect our products?
• If the U.S. announces new tariffs at the end of July, will goods in transit be subject to either the old or new tariffs?
• Do the origin documents we are currently using meet the requirements of the destination customs? Are there any areas that need improvement before the next shipment?
• If our buyer is located in Canada and wants to manufacture the products for shipment to the United States, are there any additional documents we need to prepare for them?
• Are the current transportation routes at risk of changes in time or cost during this period?

How to talk to buyers in North America about this uncertainty.

What's harder than preparing the documents is having a frank conversation with the buyer about this, especially if you have a long-term contract or an agreed-upon price.

What you should do is start a conversation with the buyer in advance, before the tariffs change, instead of waiting for a problem to arise before notifying them. Try sending a short email informing them that you are monitoring the USMCA situation and that you will notify them in advance if there are any changes that affect costs. This helps build trust and gives the buyer time to plan.

Furthermore, if your buyer is a manufacturer in Canada or Mexico, they may also be facing pressure regarding source standards. Understanding the situation and being able to provide additional information will make you appear as a more reliable partner than just a typical supplier.

Supply chain diversification: What should we consider?

If you are primarily reliant on the North American market, now is a good time to reconsider whether you have alternative options. Not because you need to switch immediately, but because having a backup plan will allow you to make better decisions in case the situation changes rapidly.

Additional markets to consider for automotive and industrial parts include Europe, Australia, and expanding automotive manufacturing markets in Southeast Asia, such as Indonesia and Vietnam. However, entering new markets requires time and different standard documentation, so it's advisable to start exploring them now, rather than waiting for existing markets to close.

For more information on export planning and customs documentation, you can refer to the following references: smeshipping.com This compiles information related to international exports for Thai SMEs.

The issue of China in supply chains: Why it affects you.

One of the main demands of the United States in this round of USMCA negotiations is to contain Chinese goods in the supply chain, by pressuring Canada and Mexico to raise tariffs on Chinese goods in line with U.S. policy.

For Thai SMEs, this issue impacts them in two dimensions. Firstly, if your products contain components sourced from China, buyers in Canada or Mexico may be pressured to thoroughly scrutinize their own supply chains and may request documentation verifying the origin of their raw materials.

The second dimension is that if Canada or Mexico are forced to impose tariffs on Chinese goods as pressured by the US, your buyers' production costs could increase, potentially leading them to adjust prices or reduce order quantities in the short term.

Things to continue monitoring over the next 6-12 months.

The uncertainty surrounding the USMCA isn't ending anytime soon, so continuously monitoring the information is more important than making a single decision. Here's what to keep an eye on.

• The U.S. announced a new Global Tariff Regime at the end of July 2026. Check to see if this affects your product's HS Code.
• The results of bilateral negotiations between the United States and Mexico, particularly regarding the origin criteria for vehicles.
• Canada's stance on Chinese investment in the automotive industry is a point of clear displeasure for the United States.
• Changes to Canada's digital regulations and dairy quotas are issues that the United States is pressuring them to address.
• Are you getting any signals from your buyers indicating that they are delaying orders or requesting adjustments to their terms?
• The exchange rate between the Canadian dollar and the US dollar is affected by policy uncertainty, which often impacts currency values.

In summary: There's no need to panic yet, but we should be prepared.

The USMCA in Canada has not yet ended, and most shipments are still proceeding normally. However, what has changed is the significantly increased level of uncertainty, and several key turning points are expected to occur during July and August 2026.

What you can do now is review and update your source documents and HS Code, recalculate your landed cost incorporating potential increased tax risks, discuss this uncertainty with your buyer in advance, and prepare contingency plans in case the rules change faster than expected.

Preparing in advance doesn't mean you have to change all your plans now, but it means you won't be caught off guard if the situation changes faster than expected.

USMCA Canada: Double-check before negotiating prices and before closing the container.

Before quoting to buyers in Canada/North America, you should clearly separate the cost of the goods, packing costs, shipping costs, insurance, documentation fees, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For the automotive, steel, wood, digital services, and dairy-related trade sectors, the first step before submitting a price quote is to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs documentation. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The key areas to discuss with your freight forwarder are: checking USMCA/CUSMA rules of origin, supplier content, and supporting documents for North American shipments—especially auto parts, steel, and wood products. Build contingencies for tariff changes and longer negotiation uncertainty. Ask about standard shipping times, alternative routes in case of risk, costs not included in the freight quote, and insurance claim conditions in case of damage or delays.

Another point to be aware of is that "No immediate termination is described; current agreement remains in force. The main actionable risk is future rule changes, sector tariffs, and origin-compliance pressure. Unknown: exact impact on Thai SMEs depends on their product and shipping lane." This is because these issues may not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Therefore, preparing information in advance can help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

USMCA Canada: Documents, standards, and evidence that buyers should receive.

For automotive, steel, wood, digital services, and dairy-related trades entering Canada/North America, you should separate cargo documentation from shipping documentation from the outset. Cargo documentation may include specifications, ingredient lists, certificates, test reports, and labels. Shipping documentation should ensure that the invoice, packing list, bill of lading, and other originating documents match in terms of product name and quantity.

If a product requires lab testing, don't wait until production is complete to send samples. Ask the buyer beforehand what standards are required, which labs are reputable, and how long the test results are valid. This helps reduce duplicate testing and allows for more realistic delivery dates.

Labels and packaging should be reviewed from the artwork before actual printing. The buyer should confirm the product name, ingredients, weight, country of origin, production date, expiration date, and any warning messages required by the target market. Revising the artwork is also cheaper than modifying a finished product.

It's advisable to keep a complete set of evidence for each lot, including product photos, labels, outer boxes, batch numbers, and quality control documents. When the buyer or customs ask, you'll be able to answer with a single set of information, avoiding the need to search multiple parties during rush orders.

• Please provide a written checklist of documents from both the buyer and the customs broker.
• Confirm that the product name, HS Code, and details in the invoice are consistent.
• Check that the certificate and test report are valid for the specified dates and cover the import period.
• The buyer must approve the label artwork before ordering the actual packaging production.
• Link the lot number to the packing list and include photos of the product before sealing the box.
• Allow time for document revisions and requests for additional information from the recipient.

Source: Department of International Trade Promotion (DITP)

USMCA Canada: Check the terms and conditions before making a decision.

USMCA Canada should begin by thoroughly reviewing the documentation, costs, and end-user conditions before confirming a price. This approach helps reduce risk to USMCA Canada and allows for planning based on factual information.

For more official information, please check: Related sources of information

USMCA Canada: Check the terms and conditions before making a decision.

USMCA Canada should begin by thoroughly reviewing the documentation, costs, and end-user conditions before confirming a price. This approach helps reduce risk to USMCA Canada and allows for planning based on factual information.

If you are in the pharmaceutical or drug products business and are looking at the European market, then... Sending medicine to Switzerland. Things are likely to become more interesting now because the Swiss government is making major policy changes to address the long-standing drug shortage. One clear direction is to reduce barriers to drug import and registration.

But before you interpret this as a signal to act quickly, I want you to understand that this is a regulatory change, not a pre-existing order.

Is Switzerland really experiencing a medicine shortage?

That's true, and this isn't a new problem. The most scarce medications are the inexpensive ones used to treat chronic diseases, such as Parkinson's disease medications, anticonvulsants, psychiatric medications, and antibiotics—a group that doesn't have easily replaceable drugs.

The main reasons are that global pharmaceutical manufacturing is concentrated in just a few Asian locations, the supply chain is fragile, and the Swiss market is too small for many manufacturers to find it worthwhile to create custom packaging for this market.

What is the Swiss government doing?

The Federal Council has approved an integrated approach, dividing measures into short-term, medium-term, and long-term phases. The short-term measures that are about to be implemented are of particular interest to Thai exporters.

• Abolish the requirement for multilingual drug information labels in paper format and replace them with QR codes.
• Medicines approved in both the EU and Switzerland no longer require specific packaging for the Swiss market.
• We are exploring the possibility of accelerating the acceptance of certain types of medicines that have been used in the EU into the Swiss market.
• Streamline and simplify the drug approval process.

If you already have medication approved in the EU, the route to enter Switzerland may be shorter in the future, but this is not yet immediately effective.

What should I check before sending medication to Switzerland?

This is a point many people unintentionally overlook, thinking that because the regulations have been relaxed, things will be easier. But the reality is that pharma compliance remains complex, and mistakes in preparation can lead to shipment delays or even rejection at the destination.

1. Registration status: Is your medication approved by Swissmedic or the EMA? If it's not registered in Switzerland or the EU at all, the new rules won't directly help you.
2. Labels and QR codes: What information is required for the QR label system being implemented in Switzerland? What language is it in? Which database does it need to connect to? Does it need to be verified with the importer?
3. Import documents: Certificate of Pharmaceutical Product (CPP), GMP Certificate, and Certificate of Analysis remain the primary documents that need to be prepared.
4. Packaging: If your medication already comes in EU packaging, check that it complies with any Swiss requirements that remain in effect.
5. Type of medication: Does your medication fall into a category that the Swiss prioritize, such as chronic medications, essential medicines, or antibiotics? These categories have a higher chance of being considered sooner.
6. Importer channels: Switzerland does not make it easy for foreign manufacturers to sell directly. You need an authorized representative or a local importer responsible for regulations.

What can be done if there is no EU approval?

If you are not already registered in the EU or Switzerland, this new measure doesn't directly open the door for you, but it indicates that if you plan to enter this market in the future, starting the registration process in the EU first might be a more sensible path, as Switzerland is considering recognizing drugs already approved by the EU.

However, the registration process is time-consuming and costly. It should be carefully assessed whether the Swiss market is large enough to justify these costs.

In terms of logistics, nothing has changed yet.

The logistical implications of this news are very weak. There are no clear changes to shipping routes, freight rates, or storage requirements. What has changed are approval and packaging regulations, which affect document preparation and dossier more than shipping planning.

Pharmaceuticals are temperature-controlled goods in many cases. If you are shipping pharmaceuticals that require a cold chain, you need to plan for temperature-controlled logistics from the outset and ensure that the carrier you use has Good Distribution Practice (GDP) standards accepted by the EU and Switzerland.

What does this signal tell Thai SMEs?

If you are a contract manufacturer or pharmaceutical producer with GMP standards and are looking at the European market, this is a sign that Switzerland is trying to open up, but it's not yet an open door for everyone.

What you should do now is check whether your product falls into a pharmaceutical category that Switzerland prioritizes. And if you do plan to enter this market, you should start talking directly with regulatory affairs consultants specializing in the EU/Swiss market, as this path requires proper documentation and registration before even considering shipping.

For more information on planning the export of controlled goods to the European market, you can refer to the general guidelines here. smeshipping.com

Source: Department of International Trade Promotion (DITP)

Shipping medication to Switzerland: Check the conditions before deciding.

When shipping medication to Switzerland, start by thoroughly checking all documentation, costs, and destination conditions before confirming the price. Then, use "shipping medication to Switzerland" as a topic of discussion with the buyer to confirm responsibilities and delivery deadlines.

Before actually shipping, you should review the shipping specifications, required documents, and responsible party at the destination again, as the details for shipping medication to Switzerland may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you export Thai seafood to Malaysia, whether it's sea bass or shrimp, there are things you need to know before June 1, 2026, because from that date onwards, the regulations at Malaysian customs will be different, and the time left to prepare is less than many realize.

What changes have occurred in Malaysia?

The Malaysian Ministry of Agriculture and Food Security (KPKM) has announced enhanced inspection measures for imported fishery products from Thailand, divided into two distinct parts, effective simultaneously from June 1, 2026.

for Sea bass Every lot shipped to Malaysia must include this. Certificate of Analysis (CoA) This document confirms that the product meets the food safety standards of the Malaysian Ministry of Health. Without this document, the product will not pass customs; there are no exceptions.

for 5 species of shrimp These include tiger prawns, white prawns, Vannamei prawns, black tiger prawns, and blue prawns, as announced by Malaysia. Temporarily suspend imports. And it will not be canceled until Thai agencies have fully completed the food safety standards questionnaire.

Why is this happening now?

Malaysia has explicitly stated that this is a "reciprocal" measure because Thailand had previously imposed similar conditions on shrimp imports from Malaysia. Therefore, this isn't just about food standards; it also involves international trade, meaning the duration of the measure depends on how quickly Thailand responds.

On May 13, 2026, the Malaysian Fisheries Development Organization (LKIM) convened a meeting with importers and relevant agencies, including the Department of Fisheries (DOF), the Ministry of Health (KKM), and the Customs Inspection Authority (MAQIS), to brief them on the new Standard Operating Procedures (SOPs). This means that Malaysia is prepared, and Thailand must prepare as well.

Logistical risks to consider before shipping goods.

Fresh seafood has a short shelf life. If goods are detained at customs due to incomplete documentation, there's a high chance they will be damaged or discarded. The lost costs aren't just transportation expenses, but also include the value of the entire batch, cold storage costs while awaiting inspection, and the costs of returning or destroying the goods.

Stricter inspections at customs mean longer customs clearance times, higher cold chain costs, and the risk that Malaysian importers may refuse to accept goods if the documents do not match the agreed-upon specifications. Exporters should assess whether existing contracts with importers cover these scenarios.

In addition, you should check the terms of your shipping insurance to see if it covers damage to goods due to detention at customs, as this is a directly increased risk from the new measures.

Documents and procedures that need to be prepared.

For exporters of sea bass, a Certificate of Analysis (CoA) must be issued by a laboratory accredited by the Malaysian side. The lab testing process typically takes several days to two weeks depending on the parameters to be tested, so advance planning is crucial, especially if you ship multiple lots per month.

The content of the Certificate of Analysis (CoA) required by Malaysia has not yet been officially announced in its entirety. What is certain is that it must be confirmed that the product meets the food safety standards of the Malaysian Ministry of Health, which covers specified residues, pathogens, and contaminants. The list of parameters to be tested should be confirmed with the importer before sending samples to the lab.

Checklist for preparing to export Thai seafood to Malaysia.

• Check whether the lab issuing the CoA is approved by the Malaysian side. There is no officially announced list of laboratories yet. Please confirm with your importer before sending samples.
• Plan to request a Certificate of Analysis (CoA) at least 2-3 weeks in advance. Because the lab testing process takes time, and if the results are not approved, there needs to be time to make corrections before shipping the product.
• Have a clear conversation with the Malaysian importer about their latest SOPs (Standard Operating Procedures). Because the SOP may be updated after the LKIM meeting, the details may differ from what has been done before.
• If you are shipping shrimp, please track the progress of the Thai Department of Fisheries' response to the Malaysian survey. Because that is the only condition for the suspension to be lifted.
• Do not ship the item without all the necessary documents. Even though it had been submitted before, the new rules will actually come into effect on June 1, 2026.
• Check the terms and conditions in the contract with the importer. If goods are held at customs or rejected, who is responsible and what costs are covered?
• Check the terms and conditions of product insurance during transit. Does it cover damages resulting from goods being detained at customs or refused acceptance?

If you're shipping sea bass, it's still possible, but you'll need to prepare more.

Sea bass orders haven't been suspended yet, but every batch must come with a Certificate of Analysis (CA). If you already have a quality control system in place at your factory and a reliable lab, it's more about managing documentation and time than changing the production process. Exporters with well-established QC systems will have an advantage at this time.

But if you've never prepared a CoA before, start gathering information now. Don't wait until the end of May to look for a lab, because there won't be enough time, and labs that meet Malaysia's requirements may have long waiting lists before the measures take effect.

If you want to ship shrimp, there's currently no way to ship it.

There is no clear end date for the suspension of five shrimp species. It depends on when Thailand responds to Malaysia's survey and the results of the assessment. In the meantime, if you have shrimp orders to Malaysia, you should discuss directly with your importers how to manage the situation. This could include postponing orders, finding temporary alternative markets, or waiting to see how the situation develops. Making a quick decision will help minimize damage more than waiting until the measures take effect.

Things that remain unclear and need to be monitored.

There are still details that have not been officially announced, such as the list of laboratories accepted by Malaysia, the criteria that must be met in the Certificate of Analysis (CA), and the actual enforcement procedures at customs checkpoints, including whether there will be any grace periods. These should be confirmed directly with the importer or their agent in Malaysia, and should not be concluded based on the current information.

Regularly monitoring progress from the Thai Department of Fisheries and DITP will help you know in advance when the shrimp ban will be lifted, allowing you to be ready to resume exports as soon as channels reopen. For more information on planning logistics for regulated goods, please see the references provided. smeshipping.com

Source: Department of International Trade Promotion (DITP) / Thai Trade Center in Kuala Lumpur.

Exporting Thai seafood: Check the requirements before making a decision.

Exporting Thai seafood should begin with thoroughly checking all necessary documents, costs, and destination conditions before confirming the price. Then, use the Thai seafood export topic in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the product codes, required documents, and responsible party at the destination again, as the details for exporting Thai seafood may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you're in the Argentinian automotive parts business, or looking at the Latin American market, there's one sign to watch in mid-2026: the Automechanika Buenos Aires trade show held last April. It attracted over 30,000 visitors from 42 countries and featured over 500 participating companies. The exhibition space expanded by almost 50% compared to 2024. These figures not only indicate a larger event but also show that industry insiders believe this market is poised for further growth.

Automotive parts: Is the Argentinian market truly recovering, or is it just a short-term gain?

New car registrations in Argentina in March 2026 totaled approximately 49,000 units, an increase of around 1.21 TP3T year-on-year and a 16.51 TP3T increase from February. While a single-month figure isn't conclusive evidence, considering the surrounding context—the Argentine economy stabilizing following government policy reforms, slowing inflation, and recovering consumer purchasing power—these signs indicate that the market recovery isn't temporary but rather showing a clearer direction.

For Thai SMEs that manufacture or export automotive parts, repair equipment, electrical systems, tires, or lubricants, this is a market they should start seriously exploring, rather than waiting for orders to come in before gathering information.

EVs and hybrids in Argentina: Small but growing.

Electric and hybrid vehicles (EVs) still have a relatively small market share in Argentina, but several Chinese brands have been rapidly expanding their market share in the past year to two. The Argentine government has relaxed some tax measures and is supporting clean energy vehicles, making it easier for EVs to be imported.

For Thai SMEs manufacturing automotive parts for EVs in Argentina, such as electrical systems, connectors, cooling system components, or parts compatible with both ICE and EV vehicles, this is a point to check: do your products meet the needs of this market?

Mercosur Local Content: Rules to understand before shipping.

A key issue that Thai SMEs often overlook is local content within the Mercosur framework. Argentina and Brazil are currently discussing adjusting the conditions regarding the proportion of parts manufactured within the Mercosur group that must be eligible for tax benefits.

If you are supplying automotive parts to Argentinian manufacturers or Tier-1 suppliers, you need to understand whether your goods will be counted as local content. If not, your buyer may lose tax benefits, which could affect their long-term purchasing decisions. You should verify this condition directly with the buyer before signing any contracts.

Warning signs you should know before planning.

The original article is an event report that takes an optimistic view, typical of trade shows. What's missing from this information is the HS code for products with actual demand, current import tariffs, shipping routes and freight costs from Thailand to Buenos Aires, and evidence that buyers in Argentina are specifically interested in Thai products.

Therefore, if you are using this information to make export decisions, you should view it as an initial signal that needs further investigation, not a confirmation that you are ready to act on immediately.

Documents and preparations that should be made before exporting to Argentina.

Argentina has a more complex import system than many Asian markets. You should prepare and check the following beforehand:

• The correct HS code — Automotive parts are categorized into various types with different tax rates. It's advisable to confirm with a customs broker in Argentina.
• Standard certificate — Check if your product requires certification from an Argentinian authority, such as INTI or IRAM standards.
• Import documents — Valid commercial invoice, packing list, certificate of origin (Form A or GSTP, if applicable), and bill of lading.
• Mercosur local content terms and conditions. — Ask the buyer directly if your product will affect their tax eligibility.
• Shipping routes and lead times. — The flight from Thailand to Buenos Aires takes approximately 30-45 days by sea, depending on the routing. Plan for sufficient buffer time.
• Liquidity and payment terms. — Argentina has a history of currency volatility. Payment terms that hedge against exchange rate risk, such as L/C or T/T, should be agreed upon in advance.
• Representative or distributor in the area. — The Latin American market operates through relationships. Having a local partner helps reduce communication and customs clearance risks.

How can trade shows be used to advantage?

Although Automechanika Buenos Aires 2026 ended in April, the information from the event is still useful. The list of exhibitors and buyers who participated can be used as a database to find distributors or importers in Argentina. Furthermore, this event is held every two years, so if you are seriously planning to enter this market, preparations for 2028 should begin now.

Sending product samples to potential buyers before the next event, or scheduling meetings through the online B2B channels offered at this event, are practical methods that can be used without waiting for an order to be placed.

How to think before making a decision to move forward.

The Argentinian automotive parts market has real potential, but it's not a market where immediate sales are guaranteed. Geographic distance, complex import regulations, and Argentina's past economic volatility make this market suitable for SMEs that have the necessary documentation, a budget for market testing, and are willing to take on initial risks.

If you don't yet have a clear buyer, the first step is to find an importer or distributor in Argentina. Then, plan your export strategy based on their actual needs. Don't ship the goods first and then try to find a buyer later, as this may lead to warehousing problems and unexpected costs.

For more information on planning to export to the Latin American market, you can refer to the general guidelines here. smeshipping.com To compare routes and transportation conditions before making a decision.

Source: Department of International Trade Promotion (DITP) / Thai Trade Center in Buenos Aires

Automotive parts: Check the terms and conditions before making a decision.

For automotive parts, the process should begin with a thorough review of documentation, costs, and end-use conditions before confirming the price. Then, use automotive parts as a topic of discussion with the buyer to confirm responsibilities and deadlines.

Before actual shipment, review the automotive parts specifications, documentation, and the responsible party at the destination, as the details of automotive parts may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

The healthy food market in Mexico is quietly changing the game. It's not just a passing trend, but a significant shift in consumer behavior in major cities like Mexico City, Monterrey, and Guadalajara. These urban workers aren't just after delicious food; they want it fast, convenient, and healthy. If you export processed foods, frozen foods, or plant-based products, this is something worth watching more than you might think.

Mexico is no longer just about getting cheap food.

What has clearly changed is that supermarkets in Mexico are expanding their space for ready-to-eat and plant-based products. This isn't because of a trend, but because a new generation of consumers, who are flexitarians—eating less meat and turning to plant-based foods—are increasingly interested in environmentally friendly sources, production methods, and packaging.

For Thai SMEs, this signal is interesting because Thai food already has strengths in these areas, whether it's natural ingredients, herbs, coconut, rice, or dried fruits. However, having a good product alone isn't enough, because this market is also competitive in terms of brand image and transparency.

Which Thai products might be able to enter this market?

Based on the signals from the Mexican market, the product group that offers more opportunities than others is:

• Ready-to-eat meals such as pre-made curries and ready-to-eat soups.
• Healthy frozen meals made with natural ingredients.
• Healthy drinks such as coconut water and unsweetened fruit juice.
• Dried or processed fruits that do not contain preservatives.
• Plant-based products that use rice or coconut as raw materials.
• Healthy plant-based snacks from Thailand.

However, it's important to emphasize that this is a commercial signal. There is no clear information on import regulations or labeling standards from this source, so further preparation is required.

Things to check before sending goods to Mexico.

Mexico has recently implemented stricter food labeling systems, particularly the Front-of-Pack Warning Label system, which uses an octagonal symbol to warn consumers about high sugar, sodium, and fat content. This may affect products that have not yet been reformulated or labeled. It is always advisable to verify this with importers in Mexico or local legal counsel beforehand.

Additionally, there are SPS (Sanitary and Phytosanitary Measures) regulations that Mexico applies to imported food products, which depend on the type of product and ingredients. It's best to check with the relevant agencies, SENASICA and COFEPRIS, which oversee these matters.

Checklist for preparing to penetrate the healthy food market in Mexico.

1. Product label: Check that the label is in Spanish and complies with Mexico's NOM system, including a warning label if the product exceeds the recommended sugar, sodium, or fat limits.
2. Ingredients and additives: Products containing preservatives or artificial colors may need to have their formulas adjusted before entering the market, as younger Mexican consumers read labels more carefully.
3. Import documents: Health Certificate from the Department of Livestock Development or the Thai Food and Drug Administration (FDA), Certificate of Origin (CO), and Phytosanitary Certificate for plant-based products.
4. Cold Chain: If shipping frozen or chilled goods, temperature control is crucial throughout the journey, from factory to destination. The Thailand-Mexico route is lengthy, so it's advisable to check with an experienced freight forwarder specializing in this route.
5. Packaging: Mexican consumers are increasingly prioritizing environmentally friendly packaging. If your product still uses thick plastic, it could negatively impact your image in this market.
6. Distribution channels: We still need to find an importer or distributor in Mexico who specializes in health food products, because directly entering supermarkets without a local agent is difficult.
7. taste: Spicy Thai food may need to be adjusted to suit Mexican consumers. Market testing should be done before mass production.

There are still areas in the logistics process that need further planning.

The route from Thailand to Mexico is not short. Sea freight typically takes around 30-40 days, depending on the destination port, such as Manzanillo or Veracruz. If the goods are frozen or chilled, cold chain costs will be significantly higher than for shelf-stable goods, and there is also the risk of temperature fluctuations during transit.

For goods that can be stored at room temperature, such as dried fruit, snacks, or canned food, logistics costs are easier to manage and the risk during transit is lower. If you've never shipped anything to Mexico before, consider researching more information from international trade resources such as... smeshipping.com To understand the route and costs before making a decision.

Adjust the product or wait and see?

If you already have a product that aligns with this trend, such as processed foods made with natural ingredients, no preservatives, and in clean packaging, the signals from the Mexican health food market indicate that the market direction is favorable for such products. However, if your product still requires significant formula or labeling adjustments, the cost of these adjustments may be higher than expected.

The first thing you should do is find an importer in Mexico who truly understands the health food market and have them help assess what adjustments your product needs to be made to meet regulations and actually reach consumers. Don't rush into large-scale production without knowing whether the labeling will pass.

Summary of signals to watch.

The healthy food trend in the Mexican market shows clear commercial potential, but concrete regulatory and logistical data is lacking. Therefore, if you're interested in penetrating this market, the first step isn't increased production, but rather deeper market research. Examine labeling and import requirements, and find local partners with real expertise in the distribution channels.

This market presents opportunities for well-prepared Thai products, but it also carries risks for those who rush in without knowing the rules.

Source: Department of International Trade Promotion (DITP) / Thai Trade Center, Mexico City.

Healthy Food Market: Check the conditions before making a decision.

The healthy food market should begin with a thorough review of documentation, costs, and end-use conditions before confirming the price. Then, use the healthy food market as a topic of discussion with the buyer to confirm responsibilities and deadlines.

Before actually shipping, review the product specifications, documentation, and responsible party at the destination again, as the details of the health food product may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you manufacture or export herbs, essential oils, or spa products,Exporting Thai herbs to Austria.It might seem like an attractive opportunity. The Austrian wellness market is valued at approximately US$18.2 billion in 2025 and is projected to continue expanding. But before you start looking for importers or packing up containers, there's one thing you need to understand clearly: the EU Cosmetics Regulation and the accompanying documentation.

Why is Austria attractive for Thai herbs and spas?

Austria is one of the most renowned wellness tourism markets in Europe. Consumers there value natural products, transparency in sourcing ingredients, and holistic wellness, which aligns with the strengths of Thai herbal products.

In 2024, Austria imported essential oils worth approximately US$70.9 million, ranking among the world's top 20 importing countries. Meanwhile, Thailand exported skincare and spa products, including essential oils and extracts, totaling nearly US$887 million in the same year. These figures indicate the existence of the market, but they don't guarantee ease of entry.

The first hurdle to pass: EU Cosmetics Regulation (EC) No 1223/2009

This is the main law that governs all cosmetic and personal care products to be sold in the European Union, including Austria. Whether it's skin creams, massage oils, herbal lip balms, or foot soaks, if your product falls under the definition of a “cosmetic product,” you must go through the prescribed procedures before it reaches consumers.

A common misconception is that natural or herbal products automatically pass inspection. However, being natural doesn't automatically mean it's safe in the eyes of the EU, nor does it exempt it from any regulations.

Documents required before exporting Thai herbs to Austria.

actionExporting Thai herbs to Austria.For the importer to accept, you must have this complete set of documents ready:

• Product Information File (PIF) — Product data files that must be kept in the European Union cover ingredient formulas, manufacturing methods, and safety test results.
• Safety Assessment Report — A safety assessment report that must be prepared by experts qualified according to EU standards.
• CPNP Notification — Notifying product information through the EU's Cosmetic Products Notification Portal prior to launch.
• Responsible Person (RP) in the European Union — There must be a legally responsible individual or entity in Europe; Thai exporters cannot be RP (Registered Responsible Person) themselves.
• German label — Austria uses the German language. Labels must fully specify the ingredients (INCI names), expiration date, instructions for use, and RP information.
• Documentation of the source of raw materials — European importers often request a Certificate of Origin and supply chain documentation, especially if you claim your product is organic or natural.

Regarding claims about product efficacy: The point to be most cautious about.

If you write “reduces inflammation” or “treats skin diseases” on your packaging, your product might be reclassified as a drug, which has a much more complex and time-consuming registration process. Claims on cosmetic products must fall within EU guidelines, such as “helps moisturize” or “provides a soothing sensation,” and must be supported by scientific evidence if investigated. No matter how good Thai herbal remedies are, without supporting data, most European importers will not take that risk.

Which Thai products have a good chance of success in this market?

Not all products exported will easily enter the market. Products with suitable potential for the Austrian market in this category include:

• Essential oils from Thai plants such as lemongrass, clove, and ginger, with clearly documented extraction and purity methods.
• Spa products used in hotels or service establishments may have different regulations than direct retail sales.
• Skin care products that use internationally renowned Thai herbal ingredients such as turmeric, tamarind, or ginger.
• Salt and bath products that have been tested and have complete PIF documentation.

Products that make claims beyond what the EU permits or contain ingredients on the EU Cosmetics Regulation's prohibited list may be rejected at customs or removed from shelves without prior notice.

What should you check before finding an importer?

A good European importer will always ask you about the documents first. If you don't have the answers, the negotiations might stop there. Things to prepare before starting contact with an importer:

• A list of all ingredients in INCI format, along with their concentrations.
• Product safety and stability test results.
• An example of a label in German, or at least a translated draft label.
• Production data according to GMP standards or equivalent.
• The name and information of the Responsible Person you will be using in Europe.

If you don't already have a Letter of Responsibility (RP) in Europe, there are several third-party companies that offer RP services. Costs and conditions vary depending on the size and quantity of the product. You should inquire and compare prices before making a decision.

In terms of logistics and customs classification.

actionExporting Thai herbs to Austria.In terms of logistics, there isn't a special route that differs significantly from general shipments to Europe. Most shipments pass through major European ports like Hamburg or Rotterdam, then are transported overland to Austria. What you need to be careful about is that customs documentation must comply with the correct HS Code, as essential oils, cosmetics, and plant extracts have different HS Codes and import duties. It's advisable to consult with a customs expert before preparing the documents. For basic information on export logistics to Europe, please see [link/reference]. smeshipping.com

In summary, for those who are thinking of starting.

The wellness market in Austria is real and has growth potential, but...Exporting Thai herbs to Austria.It's not just about having a good product or competitive pricing. It always starts with documentation and regulatory readiness. If you don't have a PIF (Proforma Intake), a Safety Assessment, or a Responsibility Record (RP) in Europe, rushing to find an importer can unnecessarily waste time for both parties. Plan your documentation first, then move on to market and distribution channels.

Source: Department of International Trade Promotion (DITP), Trade Promotion Office in Vienna.

Exporting Thai herbs: Check the conditions before making a decision.

Exporting Thai herbs should begin with thoroughly checking all necessary documents, costs, and destination conditions before confirming the price. Then, use the topic of exporting Thai herbs in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the export specifications, required documents, and responsible party at the destination again, as the details for exporting Thai herbs may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you are currently exporting cosmetics from Taiwan, or are thinking of starting, there's one thing you shouldn't overlook. From July 1, 2026 onwards, Taiwan will require all imported general cosmetic products to have a complete Product Information File (PIF) before customs clearance. This isn't just a simple Chinese label or shipping document, but a more detailed set of documents detailing safety and ingredients than many are familiar with.

Why is this important now, when the rules haven't taken effect yet?

The problem with regulations like this is that they don't wait for you to be ready. July 1, 2026 sounds far off, but if you need to prepare a Safety Assessment Report that requires expert certification, conduct stability tests that take weeks to months, and gather the proportions of every ingredient in your recipe, the time remaining isn't as much as you might think.

Furthermore, if you produce multiple items or use OEM manufacturers who may not keep detailed ingredient records, compiling all the necessary documentation may take longer than expected.

What is the Taiwanese market like right now?

In early May 2026, 29 Thai companies traveled to Taiwan to participate in business matching with 33 Taiwanese importers and businesses. The result was an estimated trade opportunity worth approximately 15.4 million baht within one year. This figure is an estimate based on negotiations, not confirmed sales figures, but it indicates a real demand for Thai products in Taiwan.

Products of interest to Taiwanese importers include cosmetics, skincare products, hair care products, pain relief products, and inhalers. The Taiwanese market has high consumer purchasing power and prioritizes quality, ingredients, packaging, and brand story, not just price.

Furthermore, Taiwanese experts point out that the market is entering a "Beauty is Health" era, where consumers are interested in internal care at the cellular level. This trend, known as Metabolic Beauty, is growing, creating opportunities for Thai products with strengths in herbal and wellness to reach this segment.

What is PIF, and why is it different from a regular export document?

A PIF, or Product Information File, is not just a product certificate, but a file that compiles all evidence of a product's safety in one place. Taiwan mandates the following main documents:

• Safety Assessment Report Safety assessment report by certified experts.
• Toxicological Data Toxicity information for each ingredient.
• Microbiology Test and Stability Test Microbiological test results and product stability testing.
• GMP Certificate Valid manufacturing standard certificate.
• List of ingredients with proportions. All ingredients and their proportions must be listed in detail, not just the INCI name.

If you have previously exported Thai cosmetics to Europe or ASEAN, some of these documents may already be available, but you should check that the format and details match those required by Taiwan.

Checklist before exporting cosmetics from Taiwan.

Before the rules take effect, we should go through this list one step at a time.

1. Check that your manufacturer or OEM has a valid GMP certificate.
2. Gather the ingredient list and proportions from the manufacturer. If you don't have it yet, request it now.
3. Verify that stability tests and microbiology tests conducted in an accredited laboratory are available.
4. Find an expert or organization that can prepare a Safety Assessment Report according to standards accepted in Taiwan.
5. Check the Chinese label according to Taiwan's requirements, including ingredient names, expiration dates, and importer information.
6. Coordinate with the buyer or importer in Taiwan regarding any additional documents they may require.
7. For more detailed regulations, please refer to official Taiwanese sources directly.

The risk of not being prepared.

If the PIF documents are incomplete, the goods may be held at Taiwan customs or may be rejected for import. This means incurring costs for returning the goods or, in some cases, destroying them. Furthermore, it may affect the relationship with the buyer who is waiting for the goods.

Another risk is that if you wait until closer to July 1, 2026, to start preparing, the laboratories and specialists who handle these documents may have long waiting lists, resulting in you not receiving the documents on time.

Taiwan is also a gateway to other markets.

Interestingly, if your product meets Taiwan's PIF (Production Intensity Fair) standards, these documents and standards often provide a solid foundation for expanding into other East Asian markets, such as Japan, South Korea, or China, all of which have similarly stringent import standards for cosmetics.

In this sense, investing in preparing all the PIF documentation now is not just about complying with Taiwanese regulations, but also about having a strong set of documents sufficient for other markets.

Plan the delivery to align with the document preparation time.

If you have orders to be shipped to Taiwan in mid to late 2026, you should include the lead time for documentation in your shipping plan, not just the transit time. Shipping prematurely if the documentation is incomplete may unnecessarily cause delays at the destination.

For more information on preparing for export logistics, general guidelines can be found at: smeshipping.com

Source: Department of International Trade Promotion (DITP) / Thai Trade Center in Manila (Part 2)

Exporting cosmetics: Check the requirements before making a decision.

Exporting cosmetics should begin with thoroughly checking all necessary documents, costs, and destination conditions before confirming the price. Then, use the cosmetics export topic in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the export regulations, required documents, and responsible party at the destination again, as the details of cosmetics exports may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information