Category: Trade Radar

If you're a food or beverage manufacturer in Thailand and have heard of the term "Private Label" in the US, but don't know how it relates to your business, it might be more important than you think. American retailers are increasingly seeking to brand products under their own labels, and this trend is being driven by younger consumers who want healthy food at a reasonable price.

• Why is the US private label market growing faster than expected?
• Which consumer group is really driving this market?
• What products have opportunities for Thai manufacturers to enter the market?
• Documents and standards that need to be checked before discussing with the buyer.
• How should one prepare before actually thinking about exporting?

Private label products from the US are no longer just cheap goods.

Previously, when Thais thought of branded products, they would imagine cheaper items with lower quality than well-known brands. However, that picture has changed in the US market. Private label sales are projected to reach a record $282.8 billion by 2025, growing by 3.3%, while national brands are growing by only 1.2%. Simply put, US private labels are growing almost three times faster than major brands.

These aren't just impressive figures; they reflect the fact that American retailers are taking developing their own branded products more seriously. This means they need manufacturers who can produce exactly what they want, and this is where Thai manufacturers can potentially find a foothold in the US private label market, if they prepare correctly from now on.

The younger generation is driving the private label market in the US.

Interestingly, Gen Z and Millennials combined accounted for 81 percent of the year-on-year increase in private label spending in the U.S., with Gen Z contributing 43 percent and Millennials 38 percent, while Gen X contributed only 19 percent.

If you're thinking of developing a product to target the US private label market, here's what you need to know. This group doesn't just buy based on price; they also consider nutritional value, variety, and the product's story. 40% of them follow specific dietary guidelines, such as high-protein, low-carbohydrate diets, which is a sign that generic products may no longer be sufficient for this market.

Asian flavors are an area where Thai products have a competitive advantage.

Another equally interesting point is taste. Surveys indicate that 86% of Gen Z and Millennials consume Hispanic and South American cuisine, while 83% eat East Asian food. This is what's called "Global Flavors," and it's where Thai food has a chance to stand in the US private label market because Thai flavors are distinctly unique, and younger Americans are increasingly open to trying new things.

But honestly, having an appealing taste alone isn't enough. The product also needs to address health and convenience concerns to have a chance of being selected for private label development in the US.

Product categories with available slots to insert.

Based on available data, product categories with a low proportion of US private label products but high consumption by younger consumers have significant growth potential. These include energy drinks, carbonated drinks, fruit juices, pizza, and cold breakfast cereals. Additionally, there's a trend towards developing ready-to-eat frozen meals that combine purposeful eating, international flavors, and nutritional density in a single product.

Another notable trend is the rise in sales of chilled foods, particularly meat and seafood under retailer brands, which increased by 41 percent, while national brands grew by only 11 percent. If you're already in the processed or frozen seafood business, this is a signal to watch for the US private label market, although you still need to consider refrigeration standards and transportation systems before making a definitive decision.

Things to check before talking to a US buyer.

This is where I'd like you to slow down a bit. The opportunities in the US private label market are real, but there are things that need to be thoroughly checked before moving forward. DITP (Department of International Trade Promotion) indicates that Thai businesses should study US food safety, labeling, and related standards. The original article doesn't provide specific details, so it's crucial to verify this with the relevant agencies before negotiating with US private label retailers.

The documents and standards that should be prepared for review in advance include at least the following:

• U.S. food safety requirements as per your product category.
• Nutrition labeling and allergen disclosure formats according to US standards.
• Identifying the origin of goods on the packaging.
• Temperature and refrigeration conditions throughout the transportation process for frozen or chilled goods.
• Each retailer you wish to contact may have specific requirements, as their terms and conditions may vary.

These matters should be checked with the relevant authorities directly, such as their website. Department of International Trade Promotion This provides continuously updated information on exports to the United States, especially data directly related to the US private label market.

Why is speed of decision-making important?

The US private label market waits for no one. Retailers looking for new products now may have already chosen suppliers from other countries if you're too late. And Asian flavors aren't exclusive to Thai cuisine; competing countries in the region also see opportunities in the US private label market. Therefore, if you have a product that can be adapted to this trend, it's better to start studying and preparing today than to wait until the market is clearly defined before making a move.

However, this doesn't mean rushing into the market without preparation. Sending substandard products to US buyers could result in missed long-term opportunities in the US private label market rather than waiting until everything is ready.

PLMA 2026 is a point where you should plan ahead.

If you're looking for a direct channel to reach buyers, PLMA 2026, taking place November 15–17, 2026 in Rosemont, near Chicago, is a platform where US private label retailers and manufacturers meet directly. Participating in this type of event doesn't guarantee an immediate deal, but it's an opportunity to explore the market and understand the needs of individual buyers before deciding to invest in full-scale product development.

Before attending an event like this, it's essential to prepare product samples, basic certifications, and clear nutritional information. Buyers in the US private label market often ask for these details during the initial consultation.

Consider transportation issues in conjunction with product development.

Many products with potential in the US private label market, such as ready-to-eat frozen meals or chilled meats and seafood, require temperature control throughout the delivery process. If you are considering these product categories, you should plan for cold-preserving packaging and a cold chain transportation system from origin to destination, alongside product formulation development. If the product is excellent but temperature control is not maintained during transit, the quality reaching the buyer may not meet the agreed-upon standards, impacting long-term trust more significantly than anticipated.

This is something that should be discussed with a logistics provider specifically experienced in food exports, to assess which shipping method is best suited for your product and what additional costs need to be included in the price before presenting it to a buyer in the US private label market.

Private Label (USA): A Straightforward Summary

The US private label market is opening up opportunities for products with truly unique health and flavor selling points, but this opportunity isn't easy for everyone. Those who prepare their standards, documentation, and logistics systems in advance will be far more prepared than those who wait for orders and then try to solve problems afterward. If you're assessing the potential of your business in the US private label market, start by reviewing product standards and researching more information through reliable sources. smeshipping.com This is a starting point that can be implemented today, before deciding to take the next step in the US market.

Source: Department of International Trade Promotion (DITP)

If you're in the coconut water business or considering exporting to the US, you've probably heard that US coconut water is a strong trend in the health beverage sector. The figures are indeed impressive; the US coconut water market is projected to grow from billions of dollars to nearly four billion dollars by 2033, and the value of Thai coconut water exports to the US has been steadily increasing for several years. But the question I want to invite you to consider isn't, "Is the US coconut water market growing?" because it is. The more important question is, "If you're going to enter now, are you ready?"“

• Why are US coconuts growing so rapidly lately?
• What do Thailand's export figures to the United States really tell us?
• Where are the competitors from the Philippines and Vietnam putting pressure on?
• What are the differences between retail sales channels and e-commerce?
• Documents and standards that must be checked before actual submission.

US coconut water didn't become popular by accident.

The reason for the strong growth of US coconut water isn't a temporary trend, but rather a genuine shift in consumer behavior. Americans are increasingly interested in natural beverages that are low in electrolytes and calories. The performance of major players like Vita Coco, whose coconut water sales grew by over 40% in a single quarter, confirms that this demand isn't just a one-year phenomenon.

For those of you who own export businesses, this is where it gets interesting. Because when the demand for US coconut water grows with a solid structure, not just a fleeting trend, it means there's still room for new players to enter the market, rather than existing players just dominating market share.

Thai export figures to the United States tell us more than meets the eye.

Data from S&P Global indicates that the value of coconut water exports from Thailand to the United States increased from $131 million in 2020 to nearly $300 million in 2025, a growth of over 1,281 TP3T in five years. This figure looks impressive at first glance, but the question you need to ask is: who is receiving these U.S. coconut water exports? Are a few large exporters maintaining their existing market share, or is there real room for medium and small-sized players like you?

I'm not saying these figures are false, but seeing the aggregate figures for the US coconut water market and immediately deciding to export is a risk many overlook. National-level figures don't necessarily indicate whether your product will actually sell in that market.

Regional competitors are the real thing to think about first.

What the report says frankly is that Thailand still faces intense competition in the US coconut water market from the Philippines and Vietnam, which are also major coconut producers. If your product doesn't have a unique selling point—whether it's taste, freshness, or certifications—you're just another option on a shelf full of competitors.

This is where SMEs need to think differently from large exporters. You may not be able to compete on price, but you can compete on storytelling, the origin of your product, the quality of your ingredients, or a unique recipe such as sugar-free or organic. If you clearly position your product from the start, because health-conscious US coconut water consumers are often willing to pay more for products with a compelling story.

In the United States, retail and e-commerce are not the same sales channels.

The report discusses various distribution channels for coconut water in the US, including retail stores like Whole Foods, Walmart, and Costco, as well as online platforms like Amazon and Weee. However, it's important to understand that these two channels have significantly different operating conditions. Retail stores typically require specific minimum order quantities, inventory checks, and unique packaging standards for each chain. E-commerce is more open, but considerations must be made regarding package sizes suitable for single-item shipments and potentially higher unit shipping costs.

If you've never sold US coconut water before, starting with e-commerce might be less risky than jumping straight into retail, as it allows you to test the market without being tied down to large volume contracts.

Documents and standards to check before considering exporting.

A report from DITP clearly warns that businesses exporting US coconut water to the United States must prioritize FDA food safety requirements, proper product labeling and nutritional information, as well as relevant documentation and standards, to minimize the risk of product detention or rejection.

What I want to warn you about is that these aren't minor details that can be dealt with later. Because if you prepare the labels incorrectly or don't have complete documentation from the start, your shipment of US coconut water may be rejected or recalled from the market, affecting both costs and long-term credibility with importers.

Things you should check before deciding to ship coconut water to the United States.

Before you start talking to buyers or planning the first batch, try using this checklist as a rough decision-making framework.

1. Ensure that labeling and nutritional information requirements meet FDA standards before production.
2. Check if the product formula aligns with current trends, such as sugar-free or organic, and whether it matches your target customer group.
3. Choose a sales channel that suits the size of your business. Start with e-commerce before expanding to retail if you're still unsure.
4. Clarify the quantity requirements and delivery schedule with your local importer or distributor.
5. Verify the product's shelf life and transportation conditions that are appropriate for the actual transit time, not just the theory in the documents.
6. Prepare a backup plan in case the first batch is subject to further inspection at the customs checkpoint at the destination.

You can find more information on importing food and beverages into the United States here. Official FDA website Please confirm the latest details before making a decision, as requirements for products such as U.S. coconut water may change over time.

Don't rush into things just because US coconut water is trending.

I'm not telling you to give up on this market, because the figures support the idea that there's still a lot of room for growth in the US coconut water market. But I want you to make your decision based on your own readiness, not on rushing into hype. If you're unsure about labeling, standards, or distribution channels, starting with a small batch to test the US coconut water market first might be more risk-reducing than going all-in from the start.

Preparing export documents and planning transportation to suit each type of product is something you should research before making a decision. You can find more information here. smeshipping.com This information can be used as a reference for your own planning.

Source: Department of International Trade Promotion (DITP)

If you are in the business of exporting milk or dairy products to Taiwan, this is the matter...Taiwanese Fresh Milk LabelThis might be something you need to take another look at, because it's not just irrelevant economic news, but a regulation that affects the word you print on the milk cartons you'll be selling there.

• Why is Taiwan introducing new labeling regulations for Taiwanese fresh milk now?
• How will these regulations affect Thai milk exporters?
• The risks of continuing to use the old labeling method.
• Things to check before sending the next shipment.
• How to plan with buyers and manufacturing plants.

The reality unfolding in the Taiwanese dairy market.

Taiwan has now opened its doors to fresh milk from New Zealand under the 0% tariff, a free trade agreement in effect since 2025. While this might sound like a simple matter between New Zealand and Taiwan, it's actually changing the rules of the entire market. The Taiwanese government is choosing a smarter approach to protect its dairy farmers than imposing tariffs: regulating the term "fresh milk" on labels. This marks the beginning of new regulations for Taiwanese fresh milk labeling, which are about to come into effect.

From July 1, 2026 onwards, the term 鮮乳 (fresh milk) can only be used for products that meet Taiwan's certification standards. For all imported milk, including milk from Thailand, an alternative term such as 牛乳 (cow's milk) or 羊乳 (goat's milk) must be used. The term "fresh milk" must not be printed on the packaging under any circumstances, regardless of how fresh the product is or how quickly it is transported.

Why the labeling regulations for Taiwanese fresh milk are more important than you think.

Many might see this as just a matter of labeling, but it's actually a strategy to build consumer confidence in Taiwan, encouraging them to choose local milk first. Taiwan's Ministry of Agriculture collaborated with a franchise association, which has over 200,000 retail outlets across the island, to use domestically produced milk as the primary ingredient, along with a campaign that makes consumers feel that choosing Taiwanese milk means choosing a more reliable product.

When the term "fresh milk" became a reserved term requiring certification labeling, imported products immediately lost their positioning on shelves. This wasn't because their quality was inferior, but because the law prohibited the use of terms familiar to consumers and associated with freshness.

This directly impacts Thai exporters of milk and dairy products.

If you're exporting milk or dairy products to Taiwan, you need to rethink your product positioning, not just focus on translation. Your product might need to shift from being sold as "fresh milk" to a milk beverage or processed dairy product category, impacting both marketing and pricing strategy.

The Chinese-language documents and labels you are currently using may need to be re-examined according to Taiwan's fresh milk labeling regulations, especially if the manufacturer or agency you work with is still using old translations that include the word "鮮乳" (fresh milk) in the product name or advertising on the packaging.

In addition to the issue of label translation, exporters should consider the ripple effect. For example, products previously sold in the fresh milk section of supermarkets might have to be moved to the general milk beverage section, which could impact consumer perception of the product. Marketing materials such as catalogs and advertising that previously used the term "fresh milk" should also be reviewed to ensure consistency across all materials, from labels to promotional materials, rather than just changing the packaging while allowing other documents to continue using the old term.

Another point that exporters often overlook is that the sales team or distributors managing the retail stores in Taiwan should be notified in advance about changes in product terminology. This allows retail staff to explain the changes correctly to customers, preventing confusion about whether the product's formula or quality has changed, when in reality it's just an adjustment to the labeling to comply with new regulations.

The risks if we keep doing the same thing.

If you continue to use the old label with the words "fresh milk" in Chinese after the regulations come into effect, your products may be subject to further inspection by Taiwanese customs or may be rejected for import in some cases, depending on the interpretation of the destination authority and the conditions stipulated by the buyer in the contract.

Another risk that shouldn't be overlooked is the relationship with the buyer. If the products you ship have label issues upon arrival, the buyer in Taiwan will be the first to be responsible for resolving the problem. This could reduce trust in future orders, even if the problem is just a single word on the label.

In some cases, delays due to label issues can impact unplanned costs, such as holding fees at customs while awaiting document corrections or the cost of urgently printing new labels, which is often higher than typically planned.

Things to check before shipping milk products to Taiwan.

Before closing the next order batch destined for Taiwan, there are a few things that need to be clearly confirmed:

• Please check if your product's Chinese label uses the word 鮮乳 (fresh milk). If so, you must change it before July 1, 2026, according to Taiwan's fresh milk labeling regulations.
• Ask the buyer or importer in Taiwan what term they prefer for the product, such as 牛乳 (niùyù) or the name of a type of milk drink.
• Check whether your product should be classified as cow's milk, goat's milk, or processed dairy products to select the legally correct terminology in Taiwan.
• Review export documents, such as certificates of origin and product standards, to ensure they are consistent with the wording on the label.
• Talk to the manufacturing plant or packaging printer in advance, as rework of label molds can take several weeks.

A new way of thinking instead of waiting until the deadline.

I'm not telling you to rush into changing your labels in a panic, but I want you to start planning now. The regulations won't take effect until mid-2026, which sounds far off, but the process of adjusting labels, communicating with buyers, and producing new batches of products will actually take longer than you think.

A simple decision-making framework is: if your products have a chance of being shipped to Taiwan by 2026 or later, start discussing with buyers today what type of labels they require and check if your manufacturing facility is prepared to adapt in time. Preparing in advance helps reduce the risk of goods being held up at customs or returned.

Looking beyond Taiwan: Lessons for other markets.

This also reflects an interesting trend: many countries are beginning to use labeling and standards measures instead of tariffs to protect local industries. Thai exporters involved in dairy or processed agricultural products should regularly monitor the labeling regulations of each end market, not just when major news breaks, because similar regulations may apply to other types of products in other markets as well.

For those planning export documentation and preparing goods to comply with destination regulations, researching information from relevant agencies early on will allow you to adapt better than waiting until close to the deadline. Further information on preparing export documents can be found as a guideline at [link/website]. smeshipping.com For details regarding Taiwan's labeling laws, you should check directly with the relevant authorities, such as: Taiwan's Ministry of Health and Welfare For clarity before making any final label adjustments.

Ultimately, the rules.Taiwanese Fresh Milk LabelThis is not something that can be easily overlooked or postponed, as it is tied to the Taiwanese government's serious commitment to protecting local farmers. Thai exporters who prepare their labeling and documentation in advance will be better prepared than those who wait until close to the deadline to address the issues.

If you're in the Danish EV parts business or looking for an export market for electric vehicle components in Europe, the figures for the first half of 2016 are very interesting. Almost 801 TP3T of new cars registered in Denmark were EVs, and electric vehicle sales grew by 411 TP3T compared to the previous year. These aren't just impressive figures in a report; they indicate a serious shift in the European automotive industry's supply chain, and if you're still producing parts for gasoline-powered cars, you might need to reconsider.

Why Denmark's EV figures are a signal that Thai SMEs should understand.

Denmark isn't the largest market in Europe, but it's one of the fastest-changing and often leads the Nordic countries, which also include Norway, Sweden, and Finland. With all ten of the best-selling cars in the first half of this year being EVs, it means that Danish car manufacturers need a supply chain that fully supports EVs, not just an option.

For Thai SMEs manufacturing automotive parts, wiring harnesses, circuit boards, or related electronic equipment, this is a sign that demand from Europe is shifting towards a different type of product, not just quantity. If you are still primarily supplying parts designed for internal combustion engines, you may need to start considering how your products can be adapted or expanded to support the EV supply chain.

Danish EV parts: What types of Thai products have opportunities to enter the market?

Thailand already has a strong automotive parts manufacturing base, particularly in wiring harnesses, electronic circuit boards, plastic and metal components for vehicle structures, and various electrical systems. These components remain in demand for EVs, although the required specifications and standards may differ from those of conventional gasoline vehicles.

A clear example is that wiring harnesses for EVs must handle higher currents and meet stricter insulation standards. Circuit boards used in battery management systems (BMS) must pass different levels of temperature and vibration testing. If you're already manufacturing these products, the question to ask yourself is: Do your products truly meet EV specifications, and do you have certifications that European buyers will accept?

In addition to direct components, there are also product groups related to the EV ecosystem, such as EV charging components, battery cooling system components, and thermal insulation materials for battery packs, which Thailand has the potential to produce. However, it is necessary to check whether the specifications meet the requirements of the Danish and EU markets.

EU regulations you need to know before shipping automotive parts to Europe.

This is an aspect many people overlook. Denmark is a member of the EU, so goods entering Denmark must comply with all EU regulations, not just Danish ones. Recently, the EU has also introduced several new regulations related to the EV supply chain that you need to be aware of.

The EU Battery Regulation (Regulation EU 2023/1542) directly impacts exporters of battery-related components. This regulation requires batteries and related components to have a carbon footprint declaration, traceability information for raw materials, and in the future, a digital battery passport. If your products involve batteries or EV power systems, you need to start preparing this information now.

Furthermore, there is the EU Supply Chain Due Diligence requirement, which stipulates that importers in Europe must be able to prove that their supply chain does not involve human rights violations or environmental damage. This means that your buyers in Europe may ask about this, and you need to be able to provide them with the information, not just say, "We manufacture in Thailand."“

Documents and certifications required for the European EV market.

Shipping automotive parts to Europe isn't just about HS codes and import duties; there are also certification documents that buyers often request before making a purchase. If you don't have these documents ready, it can delay the deal or even lead to its rejection.

• CE Marking Electronic components and electrical equipment sold in the EU must have a CE mark along with a Declaration of Conformity specifying the standards met.
• RoHS Compliance The certificate suggests that the product likely does not contain hazardous substances exceeding EU limits, such as lead, mercury, and cadmium, which is crucial for electronic components.
• REACH Compliance The documents suggest that the chemicals in the manufacturing process and in the product comply with the EU's REACH regulations.
• Carbon Footprint Declaration For battery-related products, the EU is gradually enforcing this requirement. Data collection on CO2 emissions in the manufacturing process should begin now.
• Material Traceability Records Documents showing the source of key raw materials, especially minerals used in batteries, such as lithium, cobalt, and nickel.
• Test reports from accredited laboratories. Test results from a laboratory certified to ISO/IEC 17025 standards are more reliable than in-house factory tests.
• Certificate of Origin Form A or EUR.1 To utilize the GSP or FTA benefits that Thailand has with the EU, which help reduce import tariffs on certain product groups.

Danish EV Parts: Checklist Before Actual Shipment

Before you begin negotiations with buyers in Denmark or Europe, there are several things you should check thoroughly. If, once the process starts, you discover missing documents or products don't meet specifications, correcting them later will be time-consuming and could damage your credibility with the buyer.

• Verify the correct HS code. Some types of EV components may have different HS codes than gasoline vehicle components, which affects tariffs and import conditions. It is advisable to consult a customs broker with direct experience in the EU market.
• Check if the product specifications match the EV application. Request technical requirements from the buyer first, then compare them to the specifications you can actually produce.
• Check the CE Marking and RoHS status. If you don't already have one, you need to estimate how much time and budget are required to obtain certification.
• Prepare supply chain data for raw materials. European buyers may ask where the raw materials come from, especially if the product involves batteries or rare metals.
• Calculate the cost of certification and testing. Testing and certification costs from European labs may be higher than expected. This cost should be included in the landed cost before setting prices.
• Check the packaging and labeling. The EU has quite detailed product labeling regulations, especially for battery-related products. All required symbols and information must be present.
• Check the payment terms and Incoterms. Many European buyers prefer DDP (Delivered Duty Paid), which means you are responsible for all import taxes and charges until the item reaches the buyer. This must be calculated thoroughly before bidding.

The often-forgotten cost: How much time and money does it take to obtain EU certification?

Many people overlook this cost and find that the price offered to the buyer is too low and not worthwhile. Obtaining CE Marking for electronic components takes 2-6 months, depending on the type of product and the testing lab used. The cost can range from tens of thousands to hundreds of thousands of baht, depending on the complexity of the product.

For RoHS testing, the cost per product can range from 15,000 to 50,000 baht, depending on the number of substances to be tested and the chosen laboratory. If you have multiple products, this total cost may be higher than expected, and the testing may need to be repeated when product specifications change.

The carbon footprint declaration for battery-related products is still in its initial stages of implementation. However, if you don't yet have a CO2 emissions data collection system in your factory, starting to collect retrospective data will be difficult and time-consuming. You should start setting up a system now, even if you don't have any orders from Europe.

Traceability is a topic that European buyers will increasingly ask about.

Traceability, or the ability to track the origin of raw materials and production processes, is becoming an increasingly important issue for European buyers every year, especially in EV-related product lines, as the EU pushes for greater transparency in the EV supply chain.

In practice, this means a buyer might ask you where the copper in the wires comes from, what country the metal in the circuit boards comes from, how much CO2 your manufacturing process releases per unit of product, and whether your factory workers are paid and receive benefits according to the law. If you can't answer these questions, or can answer them but don't have supporting documentation, the buyer might choose another supplier who is better prepared.

Preparing traceability documentation doesn't need to be done all at once. It's best to start with supplier mapping—knowing where your main raw materials come from—and then gradually build a data collection system for each stage of production.

Actual shipment: Route and customs documents required.

Shipping automotive parts from Thailand to Denmark typically involves sea transport through major European ports such as Hamburg, Rotterdam, or Antwerp, followed by onward transport to Denmark. The overall transit time is approximately 25-35 days, depending on the chosen routing and transit ports.

The documents required for exporting from Thailand and importing into the EU include a Commercial Invoice, Packing List, Bill of Lading or Air Waybill, Certificate of Origin (Form A for GSP or EUR.1 for FTA), and relevant standard certifications such as CE Declaration of Conformity and RoHS Certificate, if the goods fall into the required categories.

For products involving batteries, be aware of Dangerous Goods Regulations. Lithium batteries have strict packaging and transportation regulations, both by sea (IMDG Code) and by air (IATA DGR). Improper shipping methods may result in detention or rejection of transport.

Questions you should ask your customs broker before your first shipment.

If you've never shipped automotive parts to Europe before, it's important to work with a customs broker experienced in the EU market. But choosing a good broker also means knowing what questions to ask.

• What is the correct HS code for our product, and what are the current EU import tariffs?
• Does Thailand have GSP benefits with the EU for these product groups, and what documents are required to claim them?
• Are our products subject to special import licenses?
• If the product involves batteries, are there any special requirements for transportation?
• What is the average time for customs clearance at the destination port?

Things to watch out for over the next 12 months.

The European EV market and related regulations are constantly evolving, and there are several things you should keep an eye on if you're truly interested in this market.

The EU Battery Regulation is being gradually implemented. Carbon footprint declaration requirements for EV batteries will come into force in 2025-2026, and the digital battery passport will follow in 2027. If your product is affected, you should closely monitor the enforcement schedule.

The EU's Carbon Border Adjustment Mechanism (CBAM), which has already been implemented for certain product groups, may be expanded to cover more industrial goods in the future. It's important to monitor whether your goods fall within the scope of the CBAM, as its impact on export costs will be significant if your products are included.

Furthermore, it is important to monitor EU policies regarding the European Chips Act and the Critical Raw Materials Act, which may impact the long-term supply chain of electronic components. It is also crucial to track any new requirements that buyers in Denmark and Europe are incorporating into their sales contracts.

Considerations before investing in the European EV market.

Before you decide to invest in product modifications or obtain certifications for this market, a framework that might help is a good starting point. First, assess what modifications your product needs to meet the EV application specifications and whether the modification costs are worthwhile considering the expected sales volume.

Secondly, assess whether you already have a clear buyer in Denmark or Europe. If you don't have a truly interested buyer, investing in pre-certification might be an unnecessary risk. It's better to find a buyer first, and then invest according to their needs.

Thirdly, look at what your competitors in Thailand or in other countries like Vietnam, Indonesia, or China are doing in this market. If your competitors have already started preparing, you may need to start sooner. But if no one has seriously entered this market yet, it may mean you still have time to prepare thoroughly.

For more information on exporting automotive parts to Europe, you can refer to the following references: smeshipping.com This compilation gathers information about international exports for Thai SMEs.

The signals from Denmark are very clear: the automotive market is undergoing a permanent, not just temporary, shift. The question isn't whether to wait and see, but how you prepare for this changing demand without taking unnecessary risks.

Danish EV parts: Double-check before negotiating prices and before closing the container.

Before submitting a bid to a buyer in Denmark, you should clearly separate the cost of the goods, packing costs, shipping costs, insurance, documentation fees, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For automotive parts/EV-related components, the first step before submitting a price quote is to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs clearance documents. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The key areas to discuss with your freight forwarder are: EU-compliant documentation, traceability, battery and sustainability requirements, and product specification alignment for EV supply chains. Ask about standard shipping times, alternative routes in case of risk, costs not included in the freight quote, and insurance claim conditions in case of damage or delays.

Another point to watch out for is: "No specific importer, HS code, certification path, or buyer segment is identified; EU compliance requirements need verification before export." This might not be visible in the initial quotation but will emerge when the buyer reviews the documents or when customs at the destination request additional information. Preparing this information in advance can help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

Source: Department of International Trade Promotion (DITP) https://www.ditp.go.th/post/gs98qmsvf4eayoosq369nhyq

Danish EV parts: Check the conditions before making a decision.

Danish EV parts suppliers should start by thoroughly reviewing documentation, costs, and end-use conditions before confirming a price. This approach helps reduce risk and allows for planning based on factual information.

Danish EV parts: Check the conditions before making a decision.

Danish EV parts suppliers should start by thoroughly reviewing documentation, costs, and end-use conditions before confirming a price. This approach helps reduce risk and allows for planning based on factual information.

If you're in the Thai automotive parts industry and looking for new markets with existing gaps, the Indian EV parts market is a signal you should pay close attention to now. Not just because of the impressive growth figures, but because the market's structure is changing in a way that directly impacts your export decisions.

Sales of electric passenger vehicles in India in May 2026 reached 26,682 units, an increase of over 811 TP3T from the previous year. This figure not only indicates market growth, but also suggests that major OEMs like Tata Motors and Mahindra are expanding production faster than the domestic supply chain can keep up in the short term. This is where Thai parts manufacturers may play a role.

But before making any decisions, there are several layers of understanding needed, including standards, OEM certifications, India's localization policies, and how long this window will likely remain open.

Why does the number 81% mean more than just market growth?

These monthly sales growth figures reflect that end-user demand and upstream investment are moving in the same direction. Tata Motors grew by over 1,031 TP3T, Mahindra by over 1,141 TP3T, and electric motorcycles by over 621 TP3T during the same period.

As OEMs rapidly expand their production capacity, Tier-1 component manufacturers like Samvardhana Motherson and Uno Minda must also expand accordingly. During the construction of new factories, both companies often have to rely more than usual on external sub-tier suppliers because their internal production capacity cannot keep up with demand.

That's an opportune moment for Thai Tier-2 automakers to potentially become part of the supply chain, especially for parts that India currently still imports, such as powertrain systems, wiring harnesses, BMS systems, and ECUs.

Indian EV components still present opportunities for Thai exporters in the short term.

Not all parts have equal opportunities. We should consider whether India is currently unable to produce enough of them domestically and whether that aligns with what Thai manufacturers can realistically produce. Parts that show clear signs of demand right now include:

• EV Powertrain Components Powertrain components for electric vehicles, including motor housing, gear components, and shaft assemblies.
• Wiring Harness High-precision wiring harnesses with certified OEM standards.
• Battery Management System (BMS) A battery management system that must meet international safety standards.
• Electronic Control Unit (ECU) Electronic control units that must be validated by the OEM before actual use.
• ABS and braking system Safety components with certification standards specific to India.
• Structural components and housing. Requiring precision manufacturing and materials that meet specifications.

However, it's important to understand that these parts aren't immediately sellable after shipment. Buyers in India, especially large OEMs, have quality assurance processes that take time and require upfront investment.

The first wall to overcome: OEM standards and quality certifications.

This is where many Thai SMEs underestimate the process. Entering the supply chain of Tata, Mahindra, or even Tier-1 like Motherson isn't simply about sending samples and waiting for results; there are many steps involved.

The first step is qualifying the factory's quality system, which usually requires IATF 16949 or an equivalent standard. The second step is validating the parts according to OEM specifications, which can take 6-18 months depending on the part type. And the third step is passing the Production Part Approval Process (PPAP) before commercial shipments can begin.

If your factory doesn't already have IATF 16949 certification, starting the certification process now could take 12-24 months. This means that if you're only considering it now, your chances of getting into the supply chain before India localizes itself may become increasingly limited.

EV Parts India: Documents and Standards to Prepare Before Shipment

In addition to factory quality standards, there are specific documents and certifications that must be prepared for exporting automotive parts to India, each of which affects customs clearance and buyer acceptance.

• Certificate of Origin (Form AI or ASEAN-India FTA) To claim tariff reductions under the AIFTA agreement, it is necessary to verify that the shipped parts meet the specified RVC or CTC criteria.
• Test report from an accredited laboratory. This is especially true for safety-related components such as ABS, BMS, and ECU.
• Material Safety Data Sheet (MSDS) For parts containing chemicals or materials that must be declared to Indian Customs.
• Packing List and Commercial Invoice It is essential to provide the correct HS Code according to the Indian system, as an incorrect HS Code may result in detention or delays at customs.
• Bill of Lading or Airway Bill The consignee and notify party must match those specified by the buyer.
• PPAP Documents If the buyer is an OEM or Tier-1 supplier, they will need this set of documents before placing an actual order.
• BIS Certification For certain types of parts, India requires certification from the Bureau of Indian Standards before import.

The HS codes used for electric vehicle components in India are very detailed, and import duties vary depending on the type of component. It is advisable to check directly with an experienced customs broker familiar with the Indian market before specifying the HS code on the documents.

India's localization policy: This window is only open for a short time.

This is something that needs to be clearly understood before deciding to invest time and money in the Indian market. India has clear policies such as Make in India, Aatmanirbhar Bharat, and the PLI Scheme, which aim to reduce reliance on imported parts in the long term.

Currently, India still has to import because its domestic production capacity cannot keep up, but every year Indian manufacturers are increasingly localizing. Uno Minda is investing US$18.5 million in a new factory in Maharashtra, Samvardhana Motherson plans to invest US$63.4 million, and Schaeffler India continues to increase its capex budget.

Once these factories are operating at full capacity, the demand for imports from Thailand will naturally decrease. Therefore, if you are truly interested in this market, the best time to build a relationship with an Indian buyer is now, not in 3-4 years.

Costs to calculate beforehand: Landing cost and actual time taken.

Many people only look at the selling price and production cost, but the landed cost of automotive parts shipped to India involves all the components that need to be calculated; otherwise, the price offered to the buyer may not be truly competitive.

India's import tariff rates for automotive parts range from 7.5-151 TP3T depending on the part type and HS Code used. However, with AIFTA benefits, the rate may be partially reduced. It is also necessary to check whether the exported parts meet the specified RVC (Risk-Value Container Determination), which is generally 35-401 TP3T of the goods value.

In addition to import duties, India also levies GST (Goods and Services Tax) on top of the CIF value of goods plus import duties, which can range from 5-181 TP3T depending on the type of goods. In total, the actual landed cost may be 20-301 TP3T higher than the estimated FOB price.

In terms of time, shipping by sea from a Thai port to Nhava Sheva (Mumbai) or Chennai takes approximately 10-18 days, depending on the routing and carrier chosen, plus customs clearance time in India, which can take 3-7 business days if the documents are complete and correct. However, if there are problems with the HS Code or missing documents, it can be delayed by several weeks.

Questions Indian buyers often ask before ordering EV parts.

If you are preparing to approach buyers in India, whether direct OEMs or Tier-1 suppliers, you should have answers to these questions ready beforehand. Failure to answer them will halt the qualification process from the start.

• Is your factory certified with IATF 16949 or ISO/TS 16949, and which production lines are covered?
• Have you ever supplied parts to any automotive OEMs before, and do you have any approved PPAP documents?
• What is your lead time for samples and for mass production?
• Are you able to accommodate factory audits from buyers, and what was the last audit schedule?
• What standards have your parts been tested to, and do you have a test report from an accredited laboratory?
• Do you have a long-term localization or local content plan for the Indian market?

The final question about a local content plan might seem strange, but many Indian OEMs actually ask this because government policy pressures them to continuously increase their local content. If a foreign supplier plans to invest or transfer technology in the future, they will receive special consideration.

Risks that need to be weighed before deciding to enter this market.

This market shows genuinely interesting signals, but there are risks that need to be carefully weighed before deciding to invest time and resources.

The first risk is the timeline for localization in India. If India localizes faster than expected, the window of opportunity may close sooner than you planned, and investing in qualifying a quality system may not be worthwhile if you only secure orders for 1-2 years.

The second risk is price pressure from Chinese suppliers who have lower costs and some already have factories in India. Price competition in the Indian EV parts market will be very intense, and margins may be narrower than expected.

The third risk is the uncertainty of customs terms and HS Code classification, which may change according to Indian policy and directly impact landing costs. Changes to Indian import tariff policies should be monitored regularly.

Think before you decide: It's not about whether to send or not to send, but when and how to send it.

The decision-making framework for this market should start with asking yourself where your factory stands in the OEM qualification path. If you don't yet have IATF 16949 certification and haven't previously supplied parts to international automotive OEMs, entering the Indian market directly through an OEM might not be the best option right now.

However, if your factory is already up to standard and has a history of supplying parts to OEMs in Thailand or Japan, starting by mapping out what parts Motherson or Uno Minda needs during this capex expansion and identifying where you can supply them might be a more promising starting point than approaching OEMs directly.

Another option to consider is attending automotive trade shows in India to build direct relationships with buyers before investing in the qualification process. This will help you understand the actual market needs before making a decision.

Things to watch out for over the next 6-12 months.

The Indian EV components market is still rapidly changing, and there are signs to watch for to assess whether the window of opportunity remains open or is beginning to narrow.

• What is the progress on Uno Minda's new factory in Maharashtra, and when will it be fully operational?
• Changes to import tariffs on EV components are included in India's annual budget, which is usually announced early in the year.
• India's monthly EV sales figures: Is the momentum still strong or starting to slow?
• Announcing a new PLI Scheme or adjusting the terms and conditions that may affect local content requirements.
• News regarding the qualification of foreign suppliers for Motherson or Tata indicates whether they are still open to new suppliers.

For more information about planning to export automotive parts to the South Asian market, you can find more information at: SME SHIPPING This compiles international trade information for Thai SMEs.

Summary: What does this signal mean, and what should you do next?

The Indian EV components market is now showing clear signs that demand is growing faster than the domestic supply chain can keep up, creating an opportunity for Thai components manufacturers with the necessary standards.

But this gap isn't open to everyone, and it won't stay open forever. If your factory doesn't yet meet the required OEM standards, investing in preparation now might be more reasonable than waiting for the market to grow before starting, because by then, India might have already localized itself.

In the short term, the first step should be to assess whether the parts you are producing meet the needs of this market, verify the standards of your factory, and start building relationships with buyers in India before investing in the qualification process, which is time-consuming and resource-intensive.

EV Parts India: Double-check before negotiating prices and before closing the container.

Before submitting a quote to a buyer in India, you should clearly separate the cost of the goods, packing costs, shipping costs, insurance, documentation fees, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For EV passenger vehicles/EV auto parts, the first step before submitting a price quote is to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs clearance documents. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The angle to discuss with the freight forwarder is the potential export angle: component supply into Indian EV manufacturing and sub-tier sourcing. However, buyers will likely require OEM-approved quality systems and local localization plans. Ask about transit times for standard routes, alternative routes in case of risk, costs not included in the freight quote, and insurance claim conditions in case of damage or delays.

Another point to watch out for is that long-term import demand may weaken as India localizes production. OEM approval, technical standards, and competitive price pressure are likely to be hurdles. Customs terms are not specified. This might not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Preparing this information in advance can help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

Source: Department of International Trade Promotion (DITP), referencing data from the Federation of Automobile Dealers Associations (FADA) and the Indian Automotive Parts Manufacturers Investment Report, June 2026.

EV parts in India: Check the conditions before making a decision.

Indian EV parts manufacturers should start by thoroughly reviewing documentation, costs, and end-use conditions before confirming a price. This approach helps reduce risk in the Indian EV parts market and allows for data-driven planning.

For more official information, please check: Related sources of information

EV parts in India: Check the conditions before making a decision.

Indian EV parts manufacturers should start by thoroughly reviewing documentation, costs, and end-use conditions before confirming a price. This approach helps reduce risk in the Indian EV parts market and allows for data-driven planning.

If you run a business... Thai animation in China Or perhaps you're looking for a way to enter the Chinese market through IP, games, or digital content. The signals emerging in Nanning in mid-2026 should be on your radar, not because it's good news, but because it indicates that the digital content trade between Thailand and China is changing, and if you don't know what to prepare, you might enter that market later than others.

What is Nanning doing, and why does that concern you?

Nanning, the capital of the Guangxi Zhuang Autonomous Region, recently launched the China-ASEAN Animation and Game Industrial Park, or CAGIP, in April 2026. This project is not just a typical industrial park; the Guangxi government has designated it as a new strategic industry for the province and a platform to support animation, game, and digital content businesses directly targeting ASEAN. This clearly means that Thailand is a key target for them.

Within this industrial park, companies from Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, and Hangzhou have already established offices. It boasts a comprehensive range of facilities, including offices, a startup incubator, an AI animation development center, and over 2,000 square meters of pop-up event space. Events scheduled for 2025 are projected to attract over 10,000 visitors per event, a figure that demonstrates the market's real potential, not just a plan on paper.

How big is China's animation and IP market?

By 2025, total revenue from animation and games in China is projected at approximately 350.789 billion yuan, growing by nearly 81% by 3% from the previous year, with over 683 million users. This figure is impressive not only in terms of scale but also because the core consumer base consists of Gen Z and young professionals who are willing to pay for “emotional value,” whether it’s art toys, cosplay, meet & greets, or IP character merchandise.

Analysts estimate that the Chinese market for animation-based IP will reach 834.4 billion yuan by 2029. If you have your own IP, whether it's a cartoon character, game character, or digital content brand, this market isn't closed to foreign players. However, it requires a partner who understands the Chinese cultural context, which is where Thai entrepreneurs may have an advantage if they play the right cards.

Thai animation in China: Where are the real opportunities?

The Nanning Animation and Cartoon Association has clearly identified Thailand as one of its key markets and sees opportunities for cooperation in three main areas: joint content production and IP development, business matching between entrepreneurs from both countries, and joint human resource development between universities, including the training of professionals in AI-Generated Content (AIGC).

Thailand's strengths that China is truly interested in include creativity, design, visual effects, and the ability to adapt content to regional cultural contexts. China, on the other hand, lacks capital, large-scale production systems, IP management, and a comprehensive supply chain. If both sides can truly collaborate, it's not just about exporting content, but about creating joint IP that is marketable in both China and ASEAN.

Thailand Content Market 2026 is the first gateway.

The Thai Trade Center in Nanning has invited Chinese associations and businesses to participate in the Thailand Content Market 2026, which will be held from July 20-22, 2026, at the Queen Sirikit National Convention Center in Bangkok. This event is a real business matching platform with Chinese potential partners. If you have IP (Intellectual Property) or digital content services, this is the place to prepare before the event, not wait until the day to think about it.

Preparing for business matching at this level isn't just about printing business cards and creating a pretty presentation. You need to know the rights to your IP, who owns the copyright in each country, and what clauses should be included in the contract if you're going to co-produce with China to protect your rights in the long term.

The risks that no one mentioned in this news.

This original article presents a positive sign, but there are several points to be cautious about. Firstly, there are issues of copyright and IP protection in China. China's intellectual property law system has improved significantly recently, but enforcement still depends on many factors. If you bring your own IP into co-production without a clear contract, there is a real risk that your IP could be used in ways you didn't intend.

Secondly, there's the issue of physical movement of goods. If this collaboration leads to the cross-border shipment of art toys, collectibles, merchandise, or equipment for pop-up events between Thailand and China, you will encounter actual customs procedures. This is something the original article didn't mention at all, and it's where many people stumble after agreeing to a deal.

Thirdly, regarding policy, which is still in the planning stage, Guangxi has announced a plan to develop the game and animation industry, but provincial-level support policies do not automatically mean preferential tax or import treatment for foreign enterprises. The actual terms and conditions should be checked before deciding to invest or relocate any resources.

Thai animation in China: A checklist before deciding to enter the market.

If you're considering whether to proceed with this opportunity, there are a few things to check before scheduling an appointment or submitting any proposals to the Chinese side:

• Your IP license status — Who owns it, where is it registered, and does it cover China yet?
• The scope of rights to be granted to the Chinese partner. — What does co-production mean? Who gets the rights to sell in which market, and for how long?
• A contract design that protects you. — Do you have a lawyer specializing in Chinese intellectual property law who can help you?
• Plan for physical products. — If I'm shipping merchandise or equipment, what customs documents do I need to prepare?
• Methods for receiving payments from China. — What are the restrictions on transferring licensing or royalty payments from China to Thailand?
• Language and cultural readiness — Do you have someone on your team who can communicate in Chinese, or an interpreter who is an expert in this field?
• Backup plan in case partner changes their mind. — If the deal doesn't go through, will you still have all of your IP addresses?

If the deal leads to actual product delivery, what preparations are needed?

Suppose this collaboration leads to the shipment of art toys or IP character merchandise from Thailand to China, or cross-border shipment of pop-up event equipment. You will encounter a different process than shipping regular goods because products containing IP characters are often subject to copyright checks at Chinese customs.

Documents required for shipping this type of product to China include copyright certificates or IP ownership documents, licenses for the production of merchandise using characters, and documents proving the correct value of the goods. In some cases, certifications from relevant authorities in Thailand may also be required. It is advisable to consult an experienced Customs Broker specializing in cultural and IP goods before making a shipment.

In addition, art toys or collectible toys may also need to meet Chinese product safety standards (GB Standard), especially if they are categorized as toys or children's products, which have relatively strict requirements regarding materials and testing. You should check which category your product falls into before manufacturing or shipping it.

The unseen costs in this type of deal.

Many people focus only on the potential revenue from co-production or licensing deals, but they often overlook the cost of protecting their IP in China. Registering trademarks and copyrights in China is expensive and time-consuming. Skipping this step carries the real risk of someone else registering your IP before you do.

Another cost to consider is travel expenses and costs associated with attending business matching events or visiting industrial parks in Nanning. If you're unsure about the seriousness of your Chinese partner, investing in travel before an initial agreement is reached may not be worthwhile. It's better to start with online meetings or exchanging documents first.

Legal expenses for drafting a co-production contract that covers both countries should not be cut from the budget. A good contract will reduce long-term risk more than saving on attorney fees upfront.

Signals to watch for going forward.

If you are truly interested in this market, things to watch out for over the next 6-12 months include: the progress of the CAGIP industrial park and whether any Thai companies are actually participating; the outcome of the Thailand Content Market 2026 and whether any concrete deals took place; and the policies of Guangxi regarding any special privileges for ASEAN businesses participating in the industrial park.

Furthermore, it remains to be seen whether the Chinese government will issue new regulations regarding the import of foreign content, as China has a relatively complex content approval system, especially for games and animations, which must undergo review by government agencies before being released in the Chinese market.

A framework for SMEs considering this market.

If you're an SME involved in animation, games, or IP-related products, the first question you should ask yourself isn't "How can I enter the Chinese market?" but rather, "Is our IP truly ready for the international market?" and "Do we understand the conditions of our Chinese partners well enough?"“

The Chinese market is large and has real demand, but it is also complex and requires time to learn. Entering this market through business matching channels facilitated by Thai government agencies may help reduce the risk of finding a partner, but it does not guarantee a successful deal or that your IP will be fully protected.

For SMEs still in the feasibility assessment stage, starting by understanding the market through the Thailand Content Market 2026 would likely be a less resource-intensive beginning than flying directly to Nanning. And if you need more information about the process of exporting IP-related products to China, you can find more basic information here. smeshipping.com For use in making a decision.

What is clear is that Nanning is genuinely building infrastructure to support cooperation with ASEAN, and Thailand is on their list of potential partners. The question is, are you ready to be a partner with clear terms and conditions and protect your own interests?

Thai animation in China: Double-check before negotiating prices and before finalizing the container shipment.

Before submitting a price quote to a buyer in China, you should clearly separate the cost of the goods, packaging, shipping, insurance, documentation, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For animation, games, digital content, and IP-related products, the first step before submitting a price quote is to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs documentation. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The angle you should discuss with your freight forwarder is primarily a services and content-trade perspective rather than physical shipping. Any cross-border movement would likely be for event materials, promotional goods, or IP-related merchandise, but details are unknown. Ask about standard shipping times, alternative routes in case of risk, costs not included in the freight quote, and insurance terms and conditions in case of damage or delays.

Another point to be aware of is that this is not a customs or freight article. The commercial value is real, but the actionable trade signal is mainly partnership and content-market access, not transport operations. This might not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Preparing this information in advance can help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

Thai animation in China: Documents, standards, and evidence that buyers should receive.

For animation, games, digital content, and IP-related products entering China, you should separate product documentation from shipping documentation from the outset. Product documentation may include specifications, ingredient lists, certificates, test reports, and labels. Shipping documentation should ensure that the invoice, packing list, bill of lading, and other originating documents match in terms of product name and quantity.

If a product requires lab testing, don't wait until production is complete to send samples. Ask the buyer beforehand what standards are required, which labs are reputable, and how long the test results are valid. This helps reduce duplicate testing and allows for more realistic delivery dates.

Labels and packaging should be reviewed from the artwork before actual printing. The buyer should confirm the product name, ingredients, weight, country of origin, production date, expiration date, and any warning messages required by the target market. Revising the artwork is also cheaper than modifying a finished product.

It's advisable to keep a complete set of evidence for each lot, including product photos, labels, outer boxes, batch numbers, and quality control documents. When the buyer or customs ask, you'll be able to answer with a single set of information, avoiding the need to search multiple parties during rush orders.

• Please provide a written checklist of documents from both the buyer and the customs broker.
• Confirm that the product name, HS Code, and details in the invoice are consistent.
• Check that the certificate and test report are valid for the specified dates and cover the import period.
• The buyer must approve the label artwork before ordering the actual packaging production.
• Link the lot number to the packing list and include photos of the product before sealing the box.
• Allow time for document revisions and requests for additional information from the recipient.

Thai animation in China: Signals to watch out for after sending samples.

After sending samples to China, don't just focus on whether the buyer likes the product. You should also ask: What price point would allow them to resell? What packaging size is suitable for which distribution channel? And what documents are causing the purchasing team to spend a long time reviewing them? Answering these questions will help you adjust your products and costs before accepting large orders.

You should record the time taken for each step, from preparing samples and obtaining documents to booking transportation, clearing customs, and finally receiving the goods from the buyer. If any step takes longer than expected, you'll know whether to allow extra time or change the shipping method for the next time.

When raw material prices, exchange rates, or freight costs change, review your landed cost. Do not automatically use prices from previous shipments, as seemingly sufficient margins may be lost due to surcharges, storage, inspection, or destination documentation correction fees.

A review date should be scheduled jointly with the sales, production, and export departments after the buyer receives the sample. This ensures that all information is consistent across all departments, including quality, price, packaging, documentation, and shipping time. If each department keeps separate data, subsequent revisions will be delayed, and responses to the buyer may be inconsistent.

For the first order, it's advisable to set conditions for increasing the quantity in advance, such as the product damage rate, customs clearance time, the number of document revisions, and the margin after including actual costs. Once the data meets the criteria, then increase the quantity. This approach ensures evidence-based growth, not just expectations.

• Ask the buyer about the trial sales figures and any actual complaints received.
• Review the lead time from production to the final delivery date.
• Compare the actual costs with the quotation item by item.
• Record the questions from the customs broker to prepare for the next document preparation round.
• Determine a decision point to expand the order, adjust the product, or stop the trial.
• Assign a data owner for each set of data so that the same data can be used to respond to buyers.
• Track actual costs incurred for storage, inspection, and document corrections.
• Review the results after each shipment before confirming the price and quantity for the next order.
• Keep records of your decisions and results for comparison with the next shipment.

A short summary is compiled after each shipment, detailing what passed, what needs fixing, the person responsible, and the date for a follow-up inspection. This allows the team to immediately utilize past lessons learned and avoids starting the analysis from scratch with every new order.

Source: Department of International Trade Promotion (DITP) — Trade Promotion Office in Nanning, July 1, 2026.

Thai animation in China: Check the requirements before deciding.

Thai animation companies aiming to market their work in China should thoroughly review documentation, costs, and end-user requirements before confirming a price. This approach reduces risk and allows for planning based on accurate information.

For more official information, please check: Related sources of information

Thai animation in China: Check the requirements before deciding.

Thai animation companies aiming to market their work in China should thoroughly review documentation, costs, and end-user requirements before confirming a price. This approach reduces risk and allows for planning based on accurate information.

If you export Thai liquor to Germany, or are planning to enter that market, the German liquor tariff of 2027 is a signal you should understand now, not wait for the law to pass parliament before making decisions. Adjusting the pricing structure with importers takes months, and if you delay, competitors who have planned ahead will have a negotiating advantage with distributors.

The German federal government has approved a draft law, 20%, to increase excise taxes on alcoholic beverages, aiming for implementation on January 1, 2027. This will cover high-alcohol spirits such as rum and vodka, as well as champagne, sparkling wine, fortified wine, and alcopops. Beer and regular wine are excluded from this round of tax increases. The government anticipates an increase in revenue of around €455 million per year, and there is talk of further tax increases for the next two years, until 2029.

To reiterate, this draft law is not yet in effect. It still needs to go through several parliamentary and legislative processes. But that doesn't mean you can just sit back and wait, because the timeline for business planning and the timeline for legislation don't align. You need to start thinking about it before the law is finalized.

What impact will the German liquor tax in 2027 have on Thai exporters?

Many people misunderstand this tax, thinking it only affects retail prices in Germany. In reality, it impacts the source, the landed cost that your importer must bear. When landed costs increase, importers have two options: either request a lower FOB price from you, or raise their retail price and accept a potential decrease in sales. Both options directly affect you.

A clear example is a 700 ml bottle of vodka with 401 TP3T of alcohol; its retail price would increase by almost €1 per bottle. If your importer sells Thai spirits in the €15-20 range per bottle, a €1 increase is equivalent to 5-71 TP3T in retail price—a significant figure in a market where consumers constantly compare prices.

It's also important to understand that this tax applies to both domestically produced and imported goods at the same rate. Therefore, you're not at a tax disadvantage compared to European manufacturers. However, this means everyone has to adapt, and those who adapt faster will secure a better position on retailer shelves.

Affected product categories: Check which category your product falls into.

Not all alcoholic beverages are subject to this tax increase. Knowing whether your product is among those affected is the first step before making any decisions.

• High-alcohol spirits (Spirits) For example, rum, vodka, whiskey, and herbal liqueurs are directly affected.
• Champagne and sparkling wine — It is also among those whose taxes have been increased.
• Fortified wine For example, Port Cherry is among those affected.
• Alcopops Or ready-to-drink alcoholic beverages — were affected.
• beer — The taxes have not been increased this round.
• Still wine — The taxes have not been increased this round.
• Sugar-added beverages (Sugar tax) — There are separate plans in place from 2028, which are still under discussion.

If you export Thai spirits, such as herbal liquors, rice liquors, or high-alcohol traditional spirits, you are considered to be in the group affected and should start discussing with your importers how they plan to cope with the increased costs.

German liquor tax 2027: Impact on recalculated landing costs.

Landed cost is the total cost of your goods reaching the importer in Germany. It includes the FOB price + freight charges + insurance + EU import duties + excise duty + VAT. If the excise duty increases to 20%, the landed cost will increase accordingly. The importer then uses this figure to calculate their profit margin.

Let's look at some rough figures. Suppose Thai liquor exported to Germany has an FOB price of 5 euros per bottle, plus 1 euro for shipping and other expenses. EU import duties on liquor are approximately 0.5-1 euro, and the existing excise tax is around 1.3 euros per liter of pure alcohol. If the excise tax increases to 20%, that's an increase of approximately 0.26 euros per liter of pure alcohol. Therefore, a 700 ml bottle at 40% ABV would cost approximately 0.7-1 euro per bottle.

This number may seem small if you only look at one bottle, but if you export 500-1,000 bottles a month, the impact on the importer's margin will be very clear, and good importers will start asking you about this even before the law is passed.

Customs documents and procedures that should be reviewed before 2027.

Although this excise tax increase doesn't directly change transportation routes or customs procedures, there are several documents and information you should check and have updated before the law comes into effect.

• Certificate of Origin (Form A / EUR.1) — Check if your products are eligible for GSP or FTA benefits, as EU import duties and excise taxes are separate.
• Health Certificate / Lab Analysis — Germany and the EU require accurate ABV (Alcohol by Volume) data because excise taxes are calculated based on the volume of pure alcohol.
• Product Label Compliance — The label must state the correct ABV according to EU standards. If the ABV in the documents does not match the label, there may be problems at customs.
• Excise Duty Registration of Importer — Ensure your importer has a valid Excise Duty Number in Germany, as liquor imports must go through the EU's EMCS (Excise Movement and Control System).
• Customs Tariff Code (HS Code) — Verify that the HS Code being used is correct and matches the product type, as excise tax rates vary depending on the HS Code.
• Commercial Invoice and Packing List — The ABV and the amount of pure alcohol per unit must be clearly stated so that the importer can calculate the excise tax correctly.
• Insurance Document — Check that the coverage includes the total value of the goods, including any additional taxes.

Preparing all the necessary documents correctly now will help reduce the risk of your goods being subjected to additional inspection at German customs, which could lead to delays and extra costs.

How to have an effective conversation with an importer before the law comes into effect.

One thing Thai SMEs often do too slowly is start discussing costs with importers. Typically, European importers plan their orders 6-12 months in advance, so if the law comes into effect in early 2027, a good importer will start asking you about this as early as mid-2026, or perhaps even earlier.

There are at least four key issues to discuss with the importer: First, who will bear the increased tax costs – you, the importer, or will it be shared? Second, will the FOB price be adjusted, and if so, by how much and when? Third, will the importer raise retail prices or accept a lower margin? Fourth, is there a contingency plan in place if sales decline after the price increase?

Preparing for this conversation with pre-calculated landed costs will make you appear more professional and allow the negotiation to proceed in a direction you have more control, rather than waiting for the importer to dictate the terms.

Reviewing the Product Mix: Which products still have potential, and which need rethinking?

The excise tax increase under tax code 20% does not affect all products in your portfolio equally. Products that already have high retail prices, such as premium spirits or spirits with a unique story, may absorb the increased cost better than mass-market products where consumers are price-sensitive.

The most concerning group is alcopops and cheap alcoholic beverages sold to young people, as this is the primary target of this tax measure. The German government has explicitly stated its intention to reduce consumption in this segment. Therefore, if your product falls into this category, you should assess how much your sales might decline after the retail price increase.

Conversely, if you have unique Thai spirits, such as traditional herbal liqueurs, jasmine rice liquor, or spirits with a clear storytelling about their origin and ingredients, this group is better positioned to handle price increases. This is because consumers who buy premium products tend to make decisions based on value, not just price.

Sugar Tax in 2028: Another signal to watch.

In addition to alcohol taxes, the German government also plans to impose a sugar tax on sugary drinks, expected to begin in 2028 and generating approximately €500 million in annual revenue for the state. This is currently under discussion and not yet in effect.

If you export sugary drinks such as flavored fruit juices, soft drinks, or energy drinks, you should also monitor the progress of this draft law, as Germany's public health policy clearly is moving in the same direction: making products that pose health risks more expensive.

For exporters with multiple product types, planning to address both measures simultaneously will allow you to adjust your product mix in a more focused way than dealing with them one at a time.

Risks to assess: If things continue as they are without adjustment.

If you wait for the law to pass parliament before deciding, there are at least three risks that could occur.

Firstly, the importer might suddenly request a reduction in your FOB price because they want to maintain their margin, and if you don't have the figures on hand, negotiations will be much more difficult. Secondly, if the importer decides to raise the retail price without adjusting the product's positioning, sales may decrease, and the importer might reduce orders in subsequent rounds. Thirdly, if you don't have the correct documentation specifying ABV and pure alcohol content, problems may arise at customs, causing delays and additional costs.

These risks aren't guaranteed to occur in every case, but they are possible if you're unprepared. Preparing now can significantly reduce these risks compared to waiting and watching the situation unfold.

Checklist: What Thai liquor exporters should do before 2027.

• Check if your product is among the affected groups. Based on the HS Code and product categories as specified in the draft law.
• Recalculate landed cost. In total, the potential increase in excise tax (20%) is considered to see how much the importer's margin will change.
• Start a conversation with the importer. Regarding cost sharing and pricing strategies before the law comes into effect.
• Review the ABV and Lab Analysis documentation. It's important to keep the information accurate and up-to-date, as excise tax is calculated based on the amount of pure alcohol.
• Review the product mix. Which products are better positioned to handle price increases, and which ones need reconsideration?
• Follow the progress of the draft law. Both liquor and sugar taxes are disbursed through reliable channels at least quarterly.
• Check the importer's Excise Duty Number. That is correct and still works in the EU's EMCS system.
• Evaluate the product's storytelling. The question is whether the product has a clear enough selling point to maintain its premium price if it needs to raise retail prices.

How to stay informed about the status of laws and obtain accurate information.

Because this bill still needs to pass the German parliament and go through several legislative stages, its status could change, including the tax rates, the types of goods affected, and the effective date. Therefore, it is very important to obtain information from reliable sources.

Sources of information to follow include the Bundestag (German Parliament) website for the status of legislation, the Zoll (German Customs Department) website for updated excise tax rates, and the importer or customs broker in Germany you work with, who often receives updates before they become public news.

For exporters seeking more information on planning exports to Europe, basic information can be found at: smeshipping.com

Framework for decision making: What to do first, what to do later.

If you're unsure where to start, try using this framework. The first thing you should do is find out if your product is in the affected group. If so, the next step is to recalculate the landed cost and then discuss that figure with the importer before they ask you.

While waiting for clarity on the legislation, we can prepare our documents correctly, review our product mix, and strengthen our product storytelling. These will be beneficial regardless of whether the law passes or not.

What doesn't require rushed decisions right now are major business restructuring decisions, such as changing importers or exiting the German market, because the law hasn't come into effect yet and its details may still change.

The Big Picture: German Policy Directions that Thai Exporters Should Understand

The German alcohol tax of 2027 is not just about the increased tax figure of 20%; it signals that Germany is moving towards a public health policy that systematically increases the price of products that pose health risks. Both the alcohol tax in 2027 and the planned sugar tax for 2028 are part of this same direction.

For Thai exporters looking long-term, this is a signal that the German market is placing more emphasis on health positioning. Products that highlight health, natural ingredients, or low-sugar will have more opportunities in this market than those that compete solely on price.

Adaptation doesn't have to wait for legislation to pass. Starting to review your product mix and positioning now will give you more time to prepare thoroughly and improve your chances of maintaining better long-term relationships with importers.

German liquor tax 2027: Double-check before negotiating prices and before closing the container.

Before submitting a quote to a buyer in Germany, you should clearly separate the cost of the goods, packing costs, shipping costs, insurance, documentation fees, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For alcoholic beverages/spirits, before quoting a price, it's crucial to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs documentation. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The areas to discuss with your freight forwarder include: monitoring the landed-cost impact on spirits, sparkling wine, fortified wine, and alcopops entering Germany; reviewing importer pricing, duty/tax pass-through, and product mix before the 2027 start date, if the law is enacted. Ask about transit times for standard routes, alternative routes in case of risks, costs not included in the freight quote, and insurance claim conditions in case of damage or delays.

Another point to be aware of is that the measure is still a draft and not yet binding. It appears to affect domestic and imported products equally, so the key risk is higher consumer prices and possible demand softening rather than a discriminatory trade barrier. This might not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Preparing the information in advance can therefore help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

Source: Department of International Trade Promotion (DITP)

German liquor tax 2027: Check the terms and conditions before deciding.

The implementation of the German liquor tax in 2027 should begin with a thorough review of the documentation, costs, and final terms and conditions before confirming any price. This approach helps reduce risk and allows for planning based on factual information.

For more official information, please check: Related sources of information

German liquor tax 2027: Check the terms and conditions before deciding.

The implementation of the German liquor tax in 2027 should begin with a thorough review of the documentation, costs, and final terms and conditions before confirming any price. This approach helps reduce risk and allows for planning based on factual information.

If you're shipping goods to the North American market, whether it's the United States, Canada, or Mexico, the issue is... USMCA Canada What's happening right now isn't just international political news; it's directly impacting your originating documents, import taxes, and shipping plans. If you haven't checked anything yet, now's the time to start.

On July 1, 2026, the United States, under the Trump administration, rejected a 16-year extension of the USMCA, despite Canada and Mexico's desire for renewal. As a result, the agreement remains in effect but is now in annual review mode. This means that every July 1st, the three countries must reconsider their decision on whether to proceed, and if any country gives six months' notice of withdrawal, the situation can change immediately.

For Thai SMEs exporting to this market, this kind of uncertainty is not something they can afford to ignore, as it directly impacts costs, documentation, and advance planning with buyers.

What is USMCA Canada, and why does it affect Thai SMEs?

USMCA, or CUSMA as it's known in Canada, is a free trade agreement between the United States, Canada, and Mexico that replaced NAFTA in 2020. This agreement stipulates that goods produced in North America and meeting the Rules of Origin are exempt from or have reduced import tariffs between the three countries.

The question is, how does this affect Thai SMEs since Thailand is not a party to the USMCA? The answer is: if you ship automotive parts, steel, or wood to manufacturers in Canada or Mexico for assembly and reshipment to the US under USMCA, your products are part of that supply chain. If the upstream rules change, the downstream manufacturers may need to adjust their raw material mix, and you could be replaced by regional suppliers.

Furthermore, if you ship directly to the United States or Canada, the uncertainty surrounding the USMCA also has an indirect impact, as buyers in these markets are delaying investment decisions and purchases, which could lead to order delays or reduced volumes.

What is the actual status of the USMCA right now, before you panic?

It's important to understand first that the USMCA agreement hasn't expired. Most goods that meet the Rules of Origin can still be exported between the three countries tariff-free. The change in status is that, instead of a 16-year renewal, it's now in annual review mode. This means uncertainty will be with us for a long time, not just this year.

Meanwhile, the U.S. already maintains preferential tariffs on certain product groups, including automobiles, steel, and wood products, which are not exempt from tariffs even though they are included in the USMCA. The U.S. is also preparing to announce a new Global Tariff Regime in late July 2026 to replace the temporary IEEPA measure that was previously invalidated by the Supreme Court.

Therefore, what you should do now is not to wait and see what happens, but to check how well your documentation and plans accommodate the changes.

The product groups most at risk from uncertainty regarding the USMCA.

Not all products are affected equally. The groups that require the most attention right now are automotive parts, steel and steel products, and processed wood or wood products, because these three groups still have special tariffs in place and are the main targets of the new round of negotiations to adjust import tariffs.

For the automotive sector, the U.S. proposes increasing the proportion of regional manufacturing from 75% to 82% and requiring vehicles to use at least 50% U.S.-made parts. If this proposal passes, your Canadian and Mexican manufacturers, who are buyers, may have to reduce their purchases of parts from outside the region, including from Thailand.

Furthermore, the US is pressuring its two allies to raise tariffs on Chinese goods to align with its own policies. This could indirectly affect Thai products containing Chinese components in the supply chain, as buyers may be pressured to scrutinize the origin of raw materials in the supply chain more thoroughly.

USMCA Canada: Documents to check before actually shipping an item.

If you ship goods to North America, whether directly or through a supply chain, here's what you should review before the rules change.

• Certificate of Origin or USMCA Origin Certification Document: If your buyer in Canada or Mexico needs this document to claim tax breaks in the U.S., ensure the document you issue contains accurate and complete originating information according to current requirements.
• Bill of Materials and Proportions of Raw Materials: If your product consists of components that the buyer will assemble, check that the proportion of raw materials from your country of origin still meets the buyer's required Rules of Origin.
• Commercial invoice clearly stating the HS Code: A correct HS code helps the customs authorities at the destination classify the goods properly and reduces the risk of further inspection.
• The packing list matches all items on the invoice: Inconsistencies in documentation are a major reason why goods are held up at customs.
• Documents showing the source of the raw materials: Especially if your products contain components from China, you should prepare documentation verifying the source in advance, as buyers may be asked to provide proof of supply chain to U.S. authorities.
• Sales contract and Incoterms: Review whether the delivery terms agreed upon with the buyer accommodate sudden changes in taxes. Who is responsible for import duties if the regulations change?
• Product standard certificate: For products in the automotive or construction material sectors, verify that existing certifications are still valid and meet the standards required by the end market.

The impact on costs and prices is something you should calculate in advance.

The uncertainty surrounding the USMCA affects not only documentation but also the actual costs you bear. If the U.S. announces a new Global Tariff Regime at the end of July 2026, the tariffs applied to your goods could change immediately. This means the price you offer the buyer may no longer cover the actual costs.

For example, if you ship steel components to Canada and your buyer then manufactures them for shipment to the United States, existing US steel tariffs might be increased, or the exemption criteria might be interpreted more narrowly. This could increase the buyer's costs, leading them to pressure you on price or reduce their order.

In numerical terms, the current US import tariff on steel is approximately 25% for certain categories. If the exemption criteria under the USMCA are narrowed, the buyer's cost could increase by several percent per ton, directly impacting the competitiveness of Thai products in this supply chain.

What you should do is recalculate the landed cost, assuming taxes might increase by 5-10% from current levels, and then see if your offered price is still profitable. If not, you should discuss with the buyer in advance how you will share the tax burden.

The timeframe and timeline that need to be monitored during this period.

There are several key points to watch in the second half of 2026. The first is the end of July 2026, when the U.S. is preparing to announce a new Global Tariff Regime. This is a point that could immediately change the tariffs applied to your goods.

The second point is the bilateral negotiations between the United States and Mexico, with the third round scheduled for late July 2026. The outcome of these negotiations will determine how much the United States will push for new origin criteria in the automotive sector, which will affect the supply chain you are in.

The third point is the negotiations between the United States and Canada, which have not yet officially begun. This delay in negotiations means that uncertainty will persist, and buyers in Canada may delay their purchasing decisions in the meantime.

And finally, it's important to remember that every July 1st until 2036, all three countries will have to review the status of the USMCA. This means that this uncertainty won't disappear anytime soon.

Questions you should ask your Customs Broker and Freight Forwarder.

If you're shipping goods to North America, whether by sea or air, here are some questions you should ask your customs broker or freight forwarder right now to ensure you're not missing anything important.

• Is the current HS Code still correct and up-to-date? Have there been any new tariff schedule adjustments that affect our products?
• If the U.S. announces new tariffs at the end of July, will goods in transit be subject to either the old or new tariffs?
• Do the origin documents we are currently using meet the requirements of the destination customs? Are there any areas that need improvement before the next shipment?
• If our buyer is located in Canada and wants to manufacture the products for shipment to the United States, are there any additional documents we need to prepare for them?
• Are the current transportation routes at risk of changes in time or cost during this period?

How to talk to buyers in North America about this uncertainty.

What's harder than preparing the documents is having a frank conversation with the buyer about this, especially if you have a long-term contract or an agreed-upon price.

What you should do is start a conversation with the buyer in advance, before the tariffs change, instead of waiting for a problem to arise before notifying them. Try sending a short email informing them that you are monitoring the USMCA situation and that you will notify them in advance if there are any changes that affect costs. This helps build trust and gives the buyer time to plan.

Furthermore, if your buyer is a manufacturer in Canada or Mexico, they may also be facing pressure regarding source standards. Understanding the situation and being able to provide additional information will make you appear as a more reliable partner than just a typical supplier.

Supply chain diversification: What should we consider?

If you are primarily reliant on the North American market, now is a good time to reconsider whether you have alternative options. Not because you need to switch immediately, but because having a backup plan will allow you to make better decisions in case the situation changes rapidly.

Additional markets to consider for automotive and industrial parts include Europe, Australia, and expanding automotive manufacturing markets in Southeast Asia, such as Indonesia and Vietnam. However, entering new markets requires time and different standard documentation, so it's advisable to start exploring them now, rather than waiting for existing markets to close.

For more information on export planning and customs documentation, you can refer to the following references: smeshipping.com This compiles information related to international exports for Thai SMEs.

The issue of China in supply chains: Why it affects you.

One of the main demands of the United States in this round of USMCA negotiations is to contain Chinese goods in the supply chain, by pressuring Canada and Mexico to raise tariffs on Chinese goods in line with U.S. policy.

For Thai SMEs, this issue impacts them in two dimensions. Firstly, if your products contain components sourced from China, buyers in Canada or Mexico may be pressured to thoroughly scrutinize their own supply chains and may request documentation verifying the origin of their raw materials.

The second dimension is that if Canada or Mexico are forced to impose tariffs on Chinese goods as pressured by the US, your buyers' production costs could increase, potentially leading them to adjust prices or reduce order quantities in the short term.

Things to continue monitoring over the next 6-12 months.

The uncertainty surrounding the USMCA isn't ending anytime soon, so continuously monitoring the information is more important than making a single decision. Here's what to keep an eye on.

• The U.S. announced a new Global Tariff Regime at the end of July 2026. Check to see if this affects your product's HS Code.
• The results of bilateral negotiations between the United States and Mexico, particularly regarding the origin criteria for vehicles.
• Canada's stance on Chinese investment in the automotive industry is a point of clear displeasure for the United States.
• Changes to Canada's digital regulations and dairy quotas are issues that the United States is pressuring them to address.
• Are you getting any signals from your buyers indicating that they are delaying orders or requesting adjustments to their terms?
• The exchange rate between the Canadian dollar and the US dollar is affected by policy uncertainty, which often impacts currency values.

In summary: There's no need to panic yet, but we should be prepared.

The USMCA in Canada has not yet ended, and most shipments are still proceeding normally. However, what has changed is the significantly increased level of uncertainty, and several key turning points are expected to occur during July and August 2026.

What you can do now is review and update your source documents and HS Code, recalculate your landed cost incorporating potential increased tax risks, discuss this uncertainty with your buyer in advance, and prepare contingency plans in case the rules change faster than expected.

Preparing in advance doesn't mean you have to change all your plans now, but it means you won't be caught off guard if the situation changes faster than expected.

USMCA Canada: Double-check before negotiating prices and before closing the container.

Before quoting to buyers in Canada/North America, you should clearly separate the cost of the goods, packing costs, shipping costs, insurance, documentation fees, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For the automotive, steel, wood, digital services, and dairy-related trade sectors, the first step before submitting a price quote is to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs documentation. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

The key areas to discuss with your freight forwarder are: checking USMCA/CUSMA rules of origin, supplier content, and supporting documents for North American shipments—especially auto parts, steel, and wood products. Build contingencies for tariff changes and longer negotiation uncertainty. Ask about standard shipping times, alternative routes in case of risk, costs not included in the freight quote, and insurance claim conditions in case of damage or delays.

Another point to be aware of is that "No immediate termination is described; current agreement remains in force. The main actionable risk is future rule changes, sector tariffs, and origin-compliance pressure. Unknown: exact impact on Thai SMEs depends on their product and shipping lane." This is because these issues may not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Therefore, preparing information in advance can help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

USMCA Canada: Documents, standards, and evidence that buyers should receive.

For automotive, steel, wood, digital services, and dairy-related trades entering Canada/North America, you should separate cargo documentation from shipping documentation from the outset. Cargo documentation may include specifications, ingredient lists, certificates, test reports, and labels. Shipping documentation should ensure that the invoice, packing list, bill of lading, and other originating documents match in terms of product name and quantity.

If a product requires lab testing, don't wait until production is complete to send samples. Ask the buyer beforehand what standards are required, which labs are reputable, and how long the test results are valid. This helps reduce duplicate testing and allows for more realistic delivery dates.

Labels and packaging should be reviewed from the artwork before actual printing. The buyer should confirm the product name, ingredients, weight, country of origin, production date, expiration date, and any warning messages required by the target market. Revising the artwork is also cheaper than modifying a finished product.

It's advisable to keep a complete set of evidence for each lot, including product photos, labels, outer boxes, batch numbers, and quality control documents. When the buyer or customs ask, you'll be able to answer with a single set of information, avoiding the need to search multiple parties during rush orders.

• Please provide a written checklist of documents from both the buyer and the customs broker.
• Confirm that the product name, HS Code, and details in the invoice are consistent.
• Check that the certificate and test report are valid for the specified dates and cover the import period.
• The buyer must approve the label artwork before ordering the actual packaging production.
• Link the lot number to the packing list and include photos of the product before sealing the box.
• Allow time for document revisions and requests for additional information from the recipient.

Source: Department of International Trade Promotion (DITP)

USMCA Canada: Check the terms and conditions before making a decision.

USMCA Canada should begin by thoroughly reviewing the documentation, costs, and end-user conditions before confirming a price. This approach helps reduce risk to USMCA Canada and allows for planning based on factual information.

For more official information, please check: Related sources of information

USMCA Canada: Check the terms and conditions before making a decision.

USMCA Canada should begin by thoroughly reviewing the documentation, costs, and end-user conditions before confirming a price. This approach helps reduce risk to USMCA Canada and allows for planning based on factual information.

If you are in the pharmaceutical or drug products business and are looking at the European market, then... Sending medicine to Switzerland. Things are likely to become more interesting now because the Swiss government is making major policy changes to address the long-standing drug shortage. One clear direction is to reduce barriers to drug import and registration.

But before you interpret this as a signal to act quickly, I want you to understand that this is a regulatory change, not a pre-existing order.

Is Switzerland really experiencing a medicine shortage?

That's true, and this isn't a new problem. The most scarce medications are the inexpensive ones used to treat chronic diseases, such as Parkinson's disease medications, anticonvulsants, psychiatric medications, and antibiotics—a group that doesn't have easily replaceable drugs.

The main reasons are that global pharmaceutical manufacturing is concentrated in just a few Asian locations, the supply chain is fragile, and the Swiss market is too small for many manufacturers to find it worthwhile to create custom packaging for this market.

What is the Swiss government doing?

The Federal Council has approved an integrated approach, dividing measures into short-term, medium-term, and long-term phases. The short-term measures that are about to be implemented are of particular interest to Thai exporters.

• Abolish the requirement for multilingual drug information labels in paper format and replace them with QR codes.
• Medicines approved in both the EU and Switzerland no longer require specific packaging for the Swiss market.
• We are exploring the possibility of accelerating the acceptance of certain types of medicines that have been used in the EU into the Swiss market.
• Streamline and simplify the drug approval process.

If you already have medication approved in the EU, the route to enter Switzerland may be shorter in the future, but this is not yet immediately effective.

What should I check before sending medication to Switzerland?

This is a point many people unintentionally overlook, thinking that because the regulations have been relaxed, things will be easier. But the reality is that pharma compliance remains complex, and mistakes in preparation can lead to shipment delays or even rejection at the destination.

1. Registration status: Is your medication approved by Swissmedic or the EMA? If it's not registered in Switzerland or the EU at all, the new rules won't directly help you.
2. Labels and QR codes: What information is required for the QR label system being implemented in Switzerland? What language is it in? Which database does it need to connect to? Does it need to be verified with the importer?
3. Import documents: Certificate of Pharmaceutical Product (CPP), GMP Certificate, and Certificate of Analysis remain the primary documents that need to be prepared.
4. Packaging: If your medication already comes in EU packaging, check that it complies with any Swiss requirements that remain in effect.
5. Type of medication: Does your medication fall into a category that the Swiss prioritize, such as chronic medications, essential medicines, or antibiotics? These categories have a higher chance of being considered sooner.
6. Importer channels: Switzerland does not make it easy for foreign manufacturers to sell directly. You need an authorized representative or a local importer responsible for regulations.

What can be done if there is no EU approval?

If you are not already registered in the EU or Switzerland, this new measure doesn't directly open the door for you, but it indicates that if you plan to enter this market in the future, starting the registration process in the EU first might be a more sensible path, as Switzerland is considering recognizing drugs already approved by the EU.

However, the registration process is time-consuming and costly. It should be carefully assessed whether the Swiss market is large enough to justify these costs.

In terms of logistics, nothing has changed yet.

The logistical implications of this news are very weak. There are no clear changes to shipping routes, freight rates, or storage requirements. What has changed are approval and packaging regulations, which affect document preparation and dossier more than shipping planning.

Pharmaceuticals are temperature-controlled goods in many cases. If you are shipping pharmaceuticals that require a cold chain, you need to plan for temperature-controlled logistics from the outset and ensure that the carrier you use has Good Distribution Practice (GDP) standards accepted by the EU and Switzerland.

What does this signal tell Thai SMEs?

If you are a contract manufacturer or pharmaceutical producer with GMP standards and are looking at the European market, this is a sign that Switzerland is trying to open up, but it's not yet an open door for everyone.

What you should do now is check whether your product falls into a pharmaceutical category that Switzerland prioritizes. And if you do plan to enter this market, you should start talking directly with regulatory affairs consultants specializing in the EU/Swiss market, as this path requires proper documentation and registration before even considering shipping.

For more information on planning the export of controlled goods to the European market, you can refer to the general guidelines here. smeshipping.com

Source: Department of International Trade Promotion (DITP)

Shipping medication to Switzerland: Check the conditions before deciding.

When shipping medication to Switzerland, start by thoroughly checking all documentation, costs, and destination conditions before confirming the price. Then, use "shipping medication to Switzerland" as a topic of discussion with the buyer to confirm responsibilities and delivery deadlines.

Before actually shipping, you should review the shipping specifications, required documents, and responsible party at the destination again, as the details for shipping medication to Switzerland may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you export Thai seafood to Malaysia, whether it's sea bass or shrimp, there are things you need to know before June 1, 2026, because from that date onwards, the regulations at Malaysian customs will be different, and the time left to prepare is less than many realize.

What changes have occurred in Malaysia?

The Malaysian Ministry of Agriculture and Food Security (KPKM) has announced enhanced inspection measures for imported fishery products from Thailand, divided into two distinct parts, effective simultaneously from June 1, 2026.

for Sea bass Every lot shipped to Malaysia must include this. Certificate of Analysis (CoA) This document confirms that the product meets the food safety standards of the Malaysian Ministry of Health. Without this document, the product will not pass customs; there are no exceptions.

for 5 species of shrimp These include tiger prawns, white prawns, Vannamei prawns, black tiger prawns, and blue prawns, as announced by Malaysia. Temporarily suspend imports. And it will not be canceled until Thai agencies have fully completed the food safety standards questionnaire.

Why is this happening now?

Malaysia has explicitly stated that this is a "reciprocal" measure because Thailand had previously imposed similar conditions on shrimp imports from Malaysia. Therefore, this isn't just about food standards; it also involves international trade, meaning the duration of the measure depends on how quickly Thailand responds.

On May 13, 2026, the Malaysian Fisheries Development Organization (LKIM) convened a meeting with importers and relevant agencies, including the Department of Fisheries (DOF), the Ministry of Health (KKM), and the Customs Inspection Authority (MAQIS), to brief them on the new Standard Operating Procedures (SOPs). This means that Malaysia is prepared, and Thailand must prepare as well.

Logistical risks to consider before shipping goods.

Fresh seafood has a short shelf life. If goods are detained at customs due to incomplete documentation, there's a high chance they will be damaged or discarded. The lost costs aren't just transportation expenses, but also include the value of the entire batch, cold storage costs while awaiting inspection, and the costs of returning or destroying the goods.

Stricter inspections at customs mean longer customs clearance times, higher cold chain costs, and the risk that Malaysian importers may refuse to accept goods if the documents do not match the agreed-upon specifications. Exporters should assess whether existing contracts with importers cover these scenarios.

In addition, you should check the terms of your shipping insurance to see if it covers damage to goods due to detention at customs, as this is a directly increased risk from the new measures.

Documents and procedures that need to be prepared.

For exporters of sea bass, a Certificate of Analysis (CoA) must be issued by a laboratory accredited by the Malaysian side. The lab testing process typically takes several days to two weeks depending on the parameters to be tested, so advance planning is crucial, especially if you ship multiple lots per month.

The content of the Certificate of Analysis (CoA) required by Malaysia has not yet been officially announced in its entirety. What is certain is that it must be confirmed that the product meets the food safety standards of the Malaysian Ministry of Health, which covers specified residues, pathogens, and contaminants. The list of parameters to be tested should be confirmed with the importer before sending samples to the lab.

Checklist for preparing to export Thai seafood to Malaysia.

• Check whether the lab issuing the CoA is approved by the Malaysian side. There is no officially announced list of laboratories yet. Please confirm with your importer before sending samples.
• Plan to request a Certificate of Analysis (CoA) at least 2-3 weeks in advance. Because the lab testing process takes time, and if the results are not approved, there needs to be time to make corrections before shipping the product.
• Have a clear conversation with the Malaysian importer about their latest SOPs (Standard Operating Procedures). Because the SOP may be updated after the LKIM meeting, the details may differ from what has been done before.
• If you are shipping shrimp, please track the progress of the Thai Department of Fisheries' response to the Malaysian survey. Because that is the only condition for the suspension to be lifted.
• Do not ship the item without all the necessary documents. Even though it had been submitted before, the new rules will actually come into effect on June 1, 2026.
• Check the terms and conditions in the contract with the importer. If goods are held at customs or rejected, who is responsible and what costs are covered?
• Check the terms and conditions of product insurance during transit. Does it cover damages resulting from goods being detained at customs or refused acceptance?

If you're shipping sea bass, it's still possible, but you'll need to prepare more.

Sea bass orders haven't been suspended yet, but every batch must come with a Certificate of Analysis (CA). If you already have a quality control system in place at your factory and a reliable lab, it's more about managing documentation and time than changing the production process. Exporters with well-established QC systems will have an advantage at this time.

But if you've never prepared a CoA before, start gathering information now. Don't wait until the end of May to look for a lab, because there won't be enough time, and labs that meet Malaysia's requirements may have long waiting lists before the measures take effect.

If you want to ship shrimp, there's currently no way to ship it.

There is no clear end date for the suspension of five shrimp species. It depends on when Thailand responds to Malaysia's survey and the results of the assessment. In the meantime, if you have shrimp orders to Malaysia, you should discuss directly with your importers how to manage the situation. This could include postponing orders, finding temporary alternative markets, or waiting to see how the situation develops. Making a quick decision will help minimize damage more than waiting until the measures take effect.

Things that remain unclear and need to be monitored.

There are still details that have not been officially announced, such as the list of laboratories accepted by Malaysia, the criteria that must be met in the Certificate of Analysis (CA), and the actual enforcement procedures at customs checkpoints, including whether there will be any grace periods. These should be confirmed directly with the importer or their agent in Malaysia, and should not be concluded based on the current information.

Regularly monitoring progress from the Thai Department of Fisheries and DITP will help you know in advance when the shrimp ban will be lifted, allowing you to be ready to resume exports as soon as channels reopen. For more information on planning logistics for regulated goods, please see the references provided. smeshipping.com

Source: Department of International Trade Promotion (DITP) / Thai Trade Center in Kuala Lumpur.

Exporting Thai seafood: Check the requirements before making a decision.

Exporting Thai seafood should begin with thoroughly checking all necessary documents, costs, and destination conditions before confirming the price. Then, use the Thai seafood export topic in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the product codes, required documents, and responsible party at the destination again, as the details for exporting Thai seafood may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information