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The healthy food market in Mexico is quietly changing the game. It's not just a passing trend, but a significant shift in consumer behavior in major cities like Mexico City, Monterrey, and Guadalajara. These urban workers aren't just after delicious food; they want it fast, convenient, and healthy. If you export processed foods, frozen foods, or plant-based products, this is something worth watching more than you might think.

Mexico is no longer just about getting cheap food.

What has clearly changed is that supermarkets in Mexico are expanding their space for ready-to-eat and plant-based products. This isn't because of a trend, but because a new generation of consumers, who are flexitarians—eating less meat and turning to plant-based foods—are increasingly interested in environmentally friendly sources, production methods, and packaging.

For Thai SMEs, this signal is interesting because Thai food already has strengths in these areas, whether it's natural ingredients, herbs, coconut, rice, or dried fruits. However, having a good product alone isn't enough, because this market is also competitive in terms of brand image and transparency.

Which Thai products might be able to enter this market?

Based on the signals from the Mexican market, the product group that offers more opportunities than others is:

• Ready-to-eat meals such as pre-made curries and ready-to-eat soups.
• Healthy frozen meals made with natural ingredients.
• Healthy drinks such as coconut water and unsweetened fruit juice.
• Dried or processed fruits that do not contain preservatives.
• Plant-based products that use rice or coconut as raw materials.
• Healthy plant-based snacks from Thailand.

However, it's important to emphasize that this is a commercial signal. There is no clear information on import regulations or labeling standards from this source, so further preparation is required.

Things to check before sending goods to Mexico.

Mexico has recently implemented stricter food labeling systems, particularly the Front-of-Pack Warning Label system, which uses an octagonal symbol to warn consumers about high sugar, sodium, and fat content. This may affect products that have not yet been reformulated or labeled. It is always advisable to verify this with importers in Mexico or local legal counsel beforehand.

Additionally, there are SPS (Sanitary and Phytosanitary Measures) regulations that Mexico applies to imported food products, which depend on the type of product and ingredients. It's best to check with the relevant agencies, SENASICA and COFEPRIS, which oversee these matters.

Checklist for preparing to penetrate the healthy food market in Mexico.

1. Product label: Check that the label is in Spanish and complies with Mexico's NOM system, including a warning label if the product exceeds the recommended sugar, sodium, or fat limits.
2. Ingredients and additives: Products containing preservatives or artificial colors may need to have their formulas adjusted before entering the market, as younger Mexican consumers read labels more carefully.
3. Import documents: Health Certificate from the Department of Livestock Development or the Thai Food and Drug Administration (FDA), Certificate of Origin (CO), and Phytosanitary Certificate for plant-based products.
4. Cold Chain: If shipping frozen or chilled goods, temperature control is crucial throughout the journey, from factory to destination. The Thailand-Mexico route is lengthy, so it's advisable to check with an experienced freight forwarder specializing in this route.
5. Packaging: Mexican consumers are increasingly prioritizing environmentally friendly packaging. If your product still uses thick plastic, it could negatively impact your image in this market.
6. Distribution channels: We still need to find an importer or distributor in Mexico who specializes in health food products, because directly entering supermarkets without a local agent is difficult.
7. taste: Spicy Thai food may need to be adjusted to suit Mexican consumers. Market testing should be done before mass production.

There are still areas in the logistics process that need further planning.

The route from Thailand to Mexico is not short. Sea freight typically takes around 30-40 days, depending on the destination port, such as Manzanillo or Veracruz. If the goods are frozen or chilled, cold chain costs will be significantly higher than for shelf-stable goods, and there is also the risk of temperature fluctuations during transit.

For goods that can be stored at room temperature, such as dried fruit, snacks, or canned food, logistics costs are easier to manage and the risk during transit is lower. If you've never shipped anything to Mexico before, consider researching more information from international trade resources such as... smeshipping.com To understand the route and costs before making a decision.

Adjust the product or wait and see?

If you already have a product that aligns with this trend, such as processed foods made with natural ingredients, no preservatives, and in clean packaging, the signals from the Mexican health food market indicate that the market direction is favorable for such products. However, if your product still requires significant formula or labeling adjustments, the cost of these adjustments may be higher than expected.

The first thing you should do is find an importer in Mexico who truly understands the health food market and have them help assess what adjustments your product needs to be made to meet regulations and actually reach consumers. Don't rush into large-scale production without knowing whether the labeling will pass.

Summary of signals to watch.

The healthy food trend in the Mexican market shows clear commercial potential, but concrete regulatory and logistical data is lacking. Therefore, if you're interested in penetrating this market, the first step isn't increased production, but rather deeper market research. Examine labeling and import requirements, and find local partners with real expertise in the distribution channels.

This market presents opportunities for well-prepared Thai products, but it also carries risks for those who rush in without knowing the rules.

Source: Department of International Trade Promotion (DITP) / Thai Trade Center, Mexico City.

Healthy Food Market: Check the conditions before making a decision.

The healthy food market should begin with a thorough review of documentation, costs, and end-use conditions before confirming the price. Then, use the healthy food market as a topic of discussion with the buyer to confirm responsibilities and deadlines.

Before actually shipping, review the product specifications, documentation, and responsible party at the destination again, as the details of the health food product may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you manufacture or export herbs, essential oils, or spa products,Exporting Thai herbs to Austria.It might seem like an attractive opportunity. The Austrian wellness market is valued at approximately US$18.2 billion in 2025 and is projected to continue expanding. But before you start looking for importers or packing up containers, there's one thing you need to understand clearly: the EU Cosmetics Regulation and the accompanying documentation.

Why is Austria attractive for Thai herbs and spas?

Austria is one of the most renowned wellness tourism markets in Europe. Consumers there value natural products, transparency in sourcing ingredients, and holistic wellness, which aligns with the strengths of Thai herbal products.

In 2024, Austria imported essential oils worth approximately US$70.9 million, ranking among the world's top 20 importing countries. Meanwhile, Thailand exported skincare and spa products, including essential oils and extracts, totaling nearly US$887 million in the same year. These figures indicate the existence of the market, but they don't guarantee ease of entry.

The first hurdle to pass: EU Cosmetics Regulation (EC) No 1223/2009

This is the main law that governs all cosmetic and personal care products to be sold in the European Union, including Austria. Whether it's skin creams, massage oils, herbal lip balms, or foot soaks, if your product falls under the definition of a “cosmetic product,” you must go through the prescribed procedures before it reaches consumers.

A common misconception is that natural or herbal products automatically pass inspection. However, being natural doesn't automatically mean it's safe in the eyes of the EU, nor does it exempt it from any regulations.

Documents required before exporting Thai herbs to Austria.

actionExporting Thai herbs to Austria.For the importer to accept, you must have this complete set of documents ready:

• Product Information File (PIF) — Product data files that must be kept in the European Union cover ingredient formulas, manufacturing methods, and safety test results.
• Safety Assessment Report — A safety assessment report that must be prepared by experts qualified according to EU standards.
• CPNP Notification — Notifying product information through the EU's Cosmetic Products Notification Portal prior to launch.
• Responsible Person (RP) in the European Union — There must be a legally responsible individual or entity in Europe; Thai exporters cannot be RP (Registered Responsible Person) themselves.
• German label — Austria uses the German language. Labels must fully specify the ingredients (INCI names), expiration date, instructions for use, and RP information.
• Documentation of the source of raw materials — European importers often request a Certificate of Origin and supply chain documentation, especially if you claim your product is organic or natural.

Regarding claims about product efficacy: The point to be most cautious about.

If you write “reduces inflammation” or “treats skin diseases” on your packaging, your product might be reclassified as a drug, which has a much more complex and time-consuming registration process. Claims on cosmetic products must fall within EU guidelines, such as “helps moisturize” or “provides a soothing sensation,” and must be supported by scientific evidence if investigated. No matter how good Thai herbal remedies are, without supporting data, most European importers will not take that risk.

Which Thai products have a good chance of success in this market?

Not all products exported will easily enter the market. Products with suitable potential for the Austrian market in this category include:

• Essential oils from Thai plants such as lemongrass, clove, and ginger, with clearly documented extraction and purity methods.
• Spa products used in hotels or service establishments may have different regulations than direct retail sales.
• Skin care products that use internationally renowned Thai herbal ingredients such as turmeric, tamarind, or ginger.
• Salt and bath products that have been tested and have complete PIF documentation.

Products that make claims beyond what the EU permits or contain ingredients on the EU Cosmetics Regulation's prohibited list may be rejected at customs or removed from shelves without prior notice.

What should you check before finding an importer?

A good European importer will always ask you about the documents first. If you don't have the answers, the negotiations might stop there. Things to prepare before starting contact with an importer:

• A list of all ingredients in INCI format, along with their concentrations.
• Product safety and stability test results.
• An example of a label in German, or at least a translated draft label.
• Production data according to GMP standards or equivalent.
• The name and information of the Responsible Person you will be using in Europe.

If you don't already have a Letter of Responsibility (RP) in Europe, there are several third-party companies that offer RP services. Costs and conditions vary depending on the size and quantity of the product. You should inquire and compare prices before making a decision.

In terms of logistics and customs classification.

actionExporting Thai herbs to Austria.In terms of logistics, there isn't a special route that differs significantly from general shipments to Europe. Most shipments pass through major European ports like Hamburg or Rotterdam, then are transported overland to Austria. What you need to be careful about is that customs documentation must comply with the correct HS Code, as essential oils, cosmetics, and plant extracts have different HS Codes and import duties. It's advisable to consult with a customs expert before preparing the documents. For basic information on export logistics to Europe, please see [link/reference]. smeshipping.com

In summary, for those who are thinking of starting.

The wellness market in Austria is real and has growth potential, but...Exporting Thai herbs to Austria.It's not just about having a good product or competitive pricing. It always starts with documentation and regulatory readiness. If you don't have a PIF (Proforma Intake), a Safety Assessment, or a Responsibility Record (RP) in Europe, rushing to find an importer can unnecessarily waste time for both parties. Plan your documentation first, then move on to market and distribution channels.

Source: Department of International Trade Promotion (DITP), Trade Promotion Office in Vienna.

Exporting Thai herbs: Check the conditions before making a decision.

Exporting Thai herbs should begin with thoroughly checking all necessary documents, costs, and destination conditions before confirming the price. Then, use the topic of exporting Thai herbs in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the export specifications, required documents, and responsible party at the destination again, as the details for exporting Thai herbs may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you are currently exporting cosmetics from Taiwan, or are thinking of starting, there's one thing you shouldn't overlook. From July 1, 2026 onwards, Taiwan will require all imported general cosmetic products to have a complete Product Information File (PIF) before customs clearance. This isn't just a simple Chinese label or shipping document, but a more detailed set of documents detailing safety and ingredients than many are familiar with.

Why is this important now, when the rules haven't taken effect yet?

The problem with regulations like this is that they don't wait for you to be ready. July 1, 2026 sounds far off, but if you need to prepare a Safety Assessment Report that requires expert certification, conduct stability tests that take weeks to months, and gather the proportions of every ingredient in your recipe, the time remaining isn't as much as you might think.

Furthermore, if you produce multiple items or use OEM manufacturers who may not keep detailed ingredient records, compiling all the necessary documentation may take longer than expected.

What is the Taiwanese market like right now?

In early May 2026, 29 Thai companies traveled to Taiwan to participate in business matching with 33 Taiwanese importers and businesses. The result was an estimated trade opportunity worth approximately 15.4 million baht within one year. This figure is an estimate based on negotiations, not confirmed sales figures, but it indicates a real demand for Thai products in Taiwan.

Products of interest to Taiwanese importers include cosmetics, skincare products, hair care products, pain relief products, and inhalers. The Taiwanese market has high consumer purchasing power and prioritizes quality, ingredients, packaging, and brand story, not just price.

Furthermore, Taiwanese experts point out that the market is entering a "Beauty is Health" era, where consumers are interested in internal care at the cellular level. This trend, known as Metabolic Beauty, is growing, creating opportunities for Thai products with strengths in herbal and wellness to reach this segment.

What is PIF, and why is it different from a regular export document?

A PIF, or Product Information File, is not just a product certificate, but a file that compiles all evidence of a product's safety in one place. Taiwan mandates the following main documents:

• Safety Assessment Report Safety assessment report by certified experts.
• Toxicological Data Toxicity information for each ingredient.
• Microbiology Test and Stability Test Microbiological test results and product stability testing.
• GMP Certificate Valid manufacturing standard certificate.
• List of ingredients with proportions. All ingredients and their proportions must be listed in detail, not just the INCI name.

If you have previously exported Thai cosmetics to Europe or ASEAN, some of these documents may already be available, but you should check that the format and details match those required by Taiwan.

Checklist before exporting cosmetics from Taiwan.

Before the rules take effect, we should go through this list one step at a time.

1. Check that your manufacturer or OEM has a valid GMP certificate.
2. Gather the ingredient list and proportions from the manufacturer. If you don't have it yet, request it now.
3. Verify that stability tests and microbiology tests conducted in an accredited laboratory are available.
4. Find an expert or organization that can prepare a Safety Assessment Report according to standards accepted in Taiwan.
5. Check the Chinese label according to Taiwan's requirements, including ingredient names, expiration dates, and importer information.
6. Coordinate with the buyer or importer in Taiwan regarding any additional documents they may require.
7. For more detailed regulations, please refer to official Taiwanese sources directly.

The risk of not being prepared.

If the PIF documents are incomplete, the goods may be held at Taiwan customs or may be rejected for import. This means incurring costs for returning the goods or, in some cases, destroying them. Furthermore, it may affect the relationship with the buyer who is waiting for the goods.

Another risk is that if you wait until closer to July 1, 2026, to start preparing, the laboratories and specialists who handle these documents may have long waiting lists, resulting in you not receiving the documents on time.

Taiwan is also a gateway to other markets.

Interestingly, if your product meets Taiwan's PIF (Production Intensity Fair) standards, these documents and standards often provide a solid foundation for expanding into other East Asian markets, such as Japan, South Korea, or China, all of which have similarly stringent import standards for cosmetics.

In this sense, investing in preparing all the PIF documentation now is not just about complying with Taiwanese regulations, but also about having a strong set of documents sufficient for other markets.

Plan the delivery to align with the document preparation time.

If you have orders to be shipped to Taiwan in mid to late 2026, you should include the lead time for documentation in your shipping plan, not just the transit time. Shipping prematurely if the documentation is incomplete may unnecessarily cause delays at the destination.

For more information on preparing for export logistics, general guidelines can be found at: smeshipping.com

Source: Department of International Trade Promotion (DITP) / Thai Trade Center in Manila (Part 2)

Exporting cosmetics: Check the requirements before making a decision.

Exporting cosmetics should begin with thoroughly checking all necessary documents, costs, and destination conditions before confirming the price. Then, use the cosmetics export topic in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the export regulations, required documents, and responsible party at the destination again, as the details of cosmetics exports may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you manufacture or export pet food, especially cat food with tuna or seafood formulas,Exporting cat food to Israel.This is a market worth watching, with a total value of around US$650–700 million, and the import segment is growing faster than the overall market. Thailand already has a market share of approximately 6–8%, focusing on wet cat food and seafood treats, areas where Eastern European factories still lag behind in terms of raw materials.

Exporting Cat Food: Why Israel is an Attractive Destination for Thai Cat Products

Israeli society has changed significantly in recent years. With more people living alone and an elderly population, the demand for cat ownership in condos and apartments has outpaced that of dogs. This group is willing to pay more for higher-quality food, especially grain-free and fish-only formulas, which aligns perfectly with what Thai factories already excel at.

Another interesting point is that during Passover festival, around April each year, there are regulations prohibiting the possession of certain grains in homes. This leads to increased orders for seafood-only or grain-free products during that time. If importers can plan shipments to arrive before the festival, they will be more interested than usual.

Models that Thailand can realistically enter: OEM and Private Label.

Thai brands are not yet well-known on Israeli shelves. A faster path would be to manufacture products for local supermarkets under their own brands. Large supermarkets like Shufersal, with over 300 branches, are looking for OEM factories for their pet product brands. Thailand has an advantage in that its FOB costs are lower than in Western Europe, and it has access to high-quality tuna raw materials that are not available in Czech or Polish factories.

However, shipping costs from Thailand to Israel are significantly higher than those of European competitors. Therefore, competing in the low-priced dry cat food segment risks losing on margins. But if the focus is on premium wet cat food and seafood treats, there is still a chance to compete.

Transportation routes and risks you need to know.

The shipping time by sea from Thailand to Israel is approximately 30–50 days. During periods of Red Sea instability, some shipping lines have to绕 around the Cape of Good Hope, adding to time and costs. It's crucial to discuss stock planning with importers from the outset, because if shipments are delayed and shelves are empty, the importers will suffer first, and long-term relationships will be strained.

Blanket orders, or orders placed in advance, allow you to reserve shipping space ahead of time and reduce the risk of fluctuating freight rates. This should be discussed with the importer during the negotiation phase, rather than waiting until the goods are ready to find a ship.

Documents to prepare before shipping.

actionExporting cat food to Israel.There are document requirements that must be met. The list below is what you should check before sending any items.

• Import Permit: Israeli importers must obtain a license from the Israeli Ministry of Agriculture before the goods are loaded onto the ship. It is important to confirm with the importer that the license has been obtained before shipment.
• Health Certificate: Issued by the Thai Department of Livestock Development, this document indicates that the product has undergone sterilization and is free from contaminants. This document must match the batch number shipped each time.
• Hebrew label: Products sold in Israel must have labels in Hebrew indicating the product name, ingredients, importer's name, manufacturing date, and expiration date. The importer should review and approve the artwork before actual printing.
• Factory standards: GMP, HACCP, BRC, or ISO certifications from the factory should be included with the sales proposal, as Israeli importers often use European standards to select suppliers.
• HS Code 2309.10: Dog and cat food prepared for retail sale falls under this tariff code, which is exempt from import duties in Israel, but is still subject to VAT 17%. The total cost should be calculated correctly from the start.
• Certificate of Origin: It's always good to be prepared, even if you're not requesting a tax reduction, because sometimes the customs at the destination may request verification of the origin of the goods.

The products we should focus on are not necessarily marketable in every segment.

The most interesting groups are wet cat food in tuna and seafood formulas, as well as cat treats made with seafood ingredients, because these are products that Thailand produces well and that are more difficult for Eastern European factories to manufacture. Freeze-dried or functional treats are also worth considering, as they have a high FOB price per unit but are lightweight, resulting in a lower freight cost per unit.

Products to avoid right now are mid-to-low-priced dry feed pellets, as the Czech Republic and Poland have logistical and cost advantages in that segment. The profit margin may not justify the risk of fluctuating freight costs.

Questions to ask the importer before signing a contract.

Before agreeing to ship the goods, there are several details that should be clearly discussed with the Israeli importer, as these directly impact costs and planning.

1. What is the minimum order quantity (MOQ) and how many SKUs can be accepted per order?
2. How many months' worth of stock do you have planned for in advance, and are you acceptable with a lead time of 30–50 days?
3. Do you need Hebrew label artwork from the Thai side, or should I create it myself after the goods arrive?
4. What factory standards are required, and is there a factory audit before the first order?
5. What are the payment terms, and will an LC or TT be made in advance?

Planning before shipping is better than solving problems after the goods arrive.

The Israeli market shows positive signs for Thai seafood-based cat products, but the main risk isn't in demand; it lies in the crucial planning of logistics and documentation from the outset. If goods arrive at their destination with incomplete or incorrect documentation, they may be detained at customs or forced back, significantly impacting costs and relationships with importers.

For anyone who is researching career paths...Exporting cat food to Israel. Start by checking if your factory meets the standards required by Israeli importers, and discuss route options and advance freight bookings with an international freight forwarder. More information about international shipping can be found at [link]. smeshipping.com

Source: Department of International Trade Promotion (DITP)

Exporting cat food: Check the requirements before deciding.

Exporting cat food should begin with thoroughly checking all necessary documents, costs, and destination terms before confirming the price. Then, use the cat food export topic in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the export regulations, required documents, and responsible party at the destination again, as the details for exporting cat food may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

The Vietnamese pet market is sending interesting signals for Thai SMEs that produce pet food, pet treats, or animal health products. This market is not just growing, but is shifting from mass-market to premium products, and that's where Thai manufacturers have a real opportunity to enter if they prepare correctly.

Why is Vietnam interesting right now?

Young Vietnamese people in big cities are beginning to view pets as members of the family, not just ordinary animals. Industry surveys show that almost half of pet owners in Vietnam consider their pets family members. This concept is directly changing purchasing behavior; this group is willing to pay more for high-quality food, supplements, and comprehensive pet care services.

The pet food market in Vietnam is projected to grow at an average annual rate of 10–111 TP3T, and its market value is expected to increase from US$156 million in 2025 to US$170 million in 2026. These figures not only indicate market growth but also show that demand is increasing faster than domestic producers can keep up.

A gap that Thai manufacturers can enter.

Currently, high-profit product categories in the Vietnamese pet market, such as premium food, supplements, and pet health products, are primarily dominated by foreign brands, mainly from the US, Europe, and Asia, as well as some Thai companies that have already entered the market.

Vietnam also imports a high proportion of raw materials and finished products from abroad because its domestic industry cannot keep up with demand, especially for premium goods and products requiring clear safety standards. Thailand has a strength in this area, namely its pet food industry that meets international standards and its reputation in food processing in the global market.

What does the Vietnamese pet market really need?

If you're considering exporting products to Vietnam, it's important to understand that the target consumer group in the Vietnamese pet market isn't just buying cheap products, but also trust. Products that thrive in this market typically have the following characteristics:

• Specialized pet food formulas, such as those for senior dogs or cats with specific health problems.
• Pet treats made with natural ingredients, with clear source indicated.
• Dietary supplements and health products with quality certification.
• Products with correct and complete Vietnamese labeling.
• Products that have a sufficient shelf life for transportation and sale.

If your product doesn't yet have a Vietnamese label or hasn't passed Vietnamese import standards, that's something you need to prepare before shipping, not after it arrives at its destination.

Documents and standards that should be checked before exporting.

The Vietnamese pet market has import regulations for pet food and related products, which may vary depending on the product type. It's always advisable to check with the relevant authorities and the distributor at the destination beforehand. However, generally, the following should be prepared:

• A health certificate from an recognized Thai authority.
• Ingredients List / Nutritional Information
• Vietnamese-language label indicating product name, ingredients, expiration date, and importer information.
• Certificate of Origin (Form D for ASEAN) for claiming preferential tax treatment.
• Additional quality or standard test results that the buyer or end-user may request.

This is not a complete checklist, as actual requirements depend on the type of product and the distributor you work with. Always confirm details with the buyer beforehand.

The topic of distributors, which many people overlook.

Entering the Vietnamese pet market without a distributor who truly understands the market should be carefully considered, as distribution channels in Vietnam are changing, with modern retail stores, veterinary clinics, and e-commerce platforms growing simultaneously.

The Vietnamese pet market, which is shifting from mainstream to premium products, requires distributors who understand how to communicate quality and safety to consumers, not just those who simply distribute products. If you don't yet have a partner in Vietnam, participating in trade shows like Petfair Vietnam or utilizing trade promotion agencies to find potential partners is a viable starting point.

Risks that should be assessed before making a decision.

This article is a market signal, not an import guide. Information lacking clarity in this resource includes specific customs procedures for pet products, product registration requirements in Vietnam, and inspection conditions at the import port, which may vary depending on the product type.

A word of caution: making shipping decisions based solely on market growth data without confirming documentation, standards, and distribution channels with actual buyers in Vietnam is crucial. Goods lacking complete documentation may be held up or delayed at customs, impacting both costs and buyer relationships.

A framework for thinking before planning exports.

If you produce pet food, pet treats, or pet health products and are looking at the Vietnamese pet market, the first question you should answer is:

• Does your product meet the standards accepted by the premium market in Vietnam?
• Are the labels and documents ready for import into Vietnam?
• Is the product's shelf life sufficient for transportation and sale?
• Do you have distributors or buyers who are already familiar with the market?
• Are the costs of labeling and additional documentation already included in the business plan?

If you can answer all the questions, you'll be well-prepared to plan your export shipment. If you can't answer some questions, that's something you need to do before the goods leave the warehouse. For more information on planning shipments to Vietnam, please see the additional reference materials. smeshipping.com

Source: Department of International Trade Promotion (DITP)

Pet Market: Check the Terms and Conditions Before Making a Decision.

The pet marketplace should start by thoroughly reviewing documentation, costs, and end-use conditions before confirming the price. Then, use the pet marketplace as a topic of discussion with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the pet market again regarding the product specifications, documents, and the responsible party at the destination, as the details of the pet market may vary depending on the market and trading conditions.

For more official information, please check: Related sources of information

If you export rice or are looking for new markets in ASEAN,Exporting Thai rice to the Philippines.It remains a route with constant real demand. The Philippines, with a population of over 117 million, consumes an average of 151 kilograms of rice per person per year, but produces only about 12 million tons domestically, while needing 17-18 million tons. That gap must be filled by imports every year.

The numbers indicate that this market is still open.

From January to April 2026, the Philippines imported a total of 1.8 million tons of rice, an increase of 181 TP3T compared to the same period the previous year. This figure indicates that demand has not decreased and the market is still absorbing imports. Thailand ranked second as a supplier with a share of approximately 61 TP3T, but Vietnam dominated the market with almost 881 TP3T, a figure you need to be aware of before making a decision.

Why can Thailand still compete even though prices are higher?

Thai Hom Mali and Thai Jasmine rice are sold in Manila supermarkets at significantly higher prices than local and Vietnamese rice. A 5kg bag of Thai Hom Mali costs around 674 pesos, while premium local rice is 575 pesos. This difference indicates that some Filipino consumers are willing to pay more for the quality and aroma of Thai rice, but this group is not the mass market. You have to know which niche you're targeting.

Market structure after import liberalization.

The Philippines abolished its quota system and allowed private companies to import rice directly since 2019 through the Rice Tariffication Act. The G-to-G (government-to-government) channel that previously went through the NFA (National Food and Agriculture Commission) has been eliminated. Private importers now must obtain their own licenses from the Bureau of Plant Industry (BPI) under the Department of Agriculture. This means your trading partner in the Philippines must already possess that license. If they don't, your shipment may be held up at the port.

The import tariff for rice from ASEAN countries is 35%, which Thailand is entitled to as an ASEAN member. The tariff outside the MAV (350,000 tons) is 50%. In practice, these figures directly impact the importer's end costs and affect the price they are willing to pay.

Documents required before exporting Thai rice to the Philippines.

This is where many people miss the point, thinking that rice is an easy commodity. However, the Philippines has fairly strict SPS (Self-Public Health) regulations. Goods must leave the country of origin by the date specified in the permit and arrive at the destination within 60 days of the shipment date. Any delay could cause problems at customs.

• Sanitary and Phytosanitary Import Clearance (SPSIC) — Importers must request permission from BPI before the goods depart and verify with their trading partners that it has been received.
• Certificate of Origin (Form D / ATIGA) — Use the ASEAN 35% tax benefit instead of paying 40% or higher.
• Results of residue and heavy metal testing. — The Philippines requires testing of microbiological parameters and contaminants; lab results from Thailand should be attached.
• Phytosanitary Certificate — Issued by the Department of Agriculture, confirming that the product is pest-free.
• Bill of Lading and Packing List - Clearly state the net weight, type of rice, and export date, as BPI uses this information to verify the import license.
• Certificate of Analysis (COA) — Some importers request additional confirmation to ensure the rice quality meets the agreed-upon specifications.

Risks that should be assessed before making a decision.

actionExporting Thai rice to the Philippines.There are risks that need to be acknowledged directly, not just through paperwork.

Firstly, there's the issue of price. Thai rice is significantly more expensive than Vietnamese rice. If your trading partners are competing in the mass market, they can constantly pressure prices or switch suppliers. Secondly, there's the issue of stock levels. As of June 1, 2026, the Philippines had a total rice stock of 2.35 million tons, down from the previous month. If stock levels continue to fall, a surge in import demand should be monitored, as this could occur. However, there might also be competition from multiple suppliers from different countries simultaneously. Thirdly, there's the issue of changing regulations. The Philippines has adjusted its rice policy several times before, so it's important to regularly monitor announcements from the DA and BPI.

The areas where Thai rice still has an advantage.

If you're supplying jasmine rice or premium rice, the supermarket and Thai restaurant channels in Manila are still an area where Thai rice can compete on quality, not price. The number of Thai restaurants in the Philippines is growing, and this segment often demands specifically Thai rice, not substitutes. If you have partners in this channel, maintaining consistency in quality and on-time delivery will be more important than competing on price.

Sticky rice is another interesting product. Its retail price in the Philippines is significantly higher than regular rice, and it's also used to make many traditional desserts, making its demand relatively stable.

Things to discuss with your business partner before closing a deal.

Before you confirm your order, there are questions you should ask your partner in the Philippines to clarify things and minimize risks at the destination.

• Have you received the import license from BPI yet, and until what date is it valid?
• Does SPSIC cover the full quantity ordered?
• Do you require a COA or additional lab results beyond the standard documentation?
• What is the destination port, and are there any special requirements for agricultural products?
• What are the agreed-upon Incoterms, and who is responsible for the import duties on 35%?

How to plan a shipment to avoid problems at customs.

The conditions in the Philippines are clear: goods must arrive within 60 days of the scheduled shipment date as per the license. If you use a feeder vessel via Singapore or Hong Kong, the total transit time, including transit, could take 10-20 days depending on the vessel schedule and destination port. You should calculate sufficient buffer time and confirm your booking before the license expires.

For more information about transportation routes between Thailand and the Philippines, you can refer to the preliminary information at: smeshipping.com For planning purposes.

actionExporting Thai rice to the Philippines.It's not too difficult, but you need to prepare all the necessary documents and communicate clearly with your business partner from the start. Incomplete documentation or delays in delivery beyond the license period could pose a risk at the destination customs.

Source: Department of International Trade Promotion (DITP), Report on the Rice Commodity Situation in the Philippines, July 2026 / USDA / Philippine Statistics Authority / Global Trade Atlas

Exporting Thai rice: Check the conditions before making a decision.

Exporting Thai rice should begin with thoroughly checking all necessary documents, costs, and destination conditions before confirming the price. Then, use the Thai rice export topic in discussions with the buyer to confirm responsibilities and deadlines.

Before actually shipping, it's advisable to review the product classification, required documents, and responsible party at the destination again, as the details of Thai rice exports may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you are thinking of...Selling goods online across borders. Whether you're selling through Amazon, Lazada, Shopee, or other platforms, the first thing to know is that opening a store doesn't mean you'll start selling immediately. The journey from your online store to international customers involves logistics, customs documentation, product standards, and platform regulations that you need to meet first.

Why a platform is more than just a sales channel.

Platforms like Amazon or Alibaba don't just showcase your products; they determine how visible your products are through ranking systems, fees, and constantly changing terms and conditions. If you simply think, "Just open a store and start selling," you might find yourself losing sales because the platform adjusts its algorithms or increases fees without prior notice.

This isn't something to be afraid of and avoid starting, but rather something to plan carefully before actually investing.

Logistics is the point at which a deal either succeeds or fails.

International online customers expect two things simultaneously: fast delivery and reasonable shipping costs. If you ship directly from Thailand for every order, the cost per item might be higher than expected, and delivery times could exceed the platform's standard.

Some platforms have their own fulfillment systems, such as Amazon's FBA, which allows you to store your stock in overseas warehouses first, and then the platform ships it when an order is placed. This speeds up delivery times, but there are storage and fulfillment costs that need to be carefully calculated before making a decision.

Documents required before shipping goods across the border.

actionSelling goods online across borders.What many people overlook is the documentation, which varies depending on the destination country and type of goods. Generally, the following documents are required:

• Commercial Invoice The declared value of the goods must be the actual value, not an adjusted figure to avoid taxes, as this may result in the package being held at customs at the destination.
• Packing List Matches the actual product in the box.
• HS Code The correct HS Code is needed for each type of product, because an incorrect HS Code may result in higher taxes or delays at customs.
• Certificate of Origin For goods that are eligible for tariff reductions under the FTA.
• Product Standard Document Such as FDA, CE, or other certifications as required by the end market, especially for food products, cosmetics, and health products.
• EORI or Tax ID information. For recipients in some countries, such as the European Union.

Product standards required by international markets.

Products that sell well in Thailand do not necessarily meet the standards of every market. Common examples include food products that require local language labels specifying ingredients, expiration dates, and nutritional information according to the format prescribed by each country, or cosmetics that must be registered before being sold in certain markets.

It is advisable to verify with the relevant authorities or import experts of the destination country before actually shipping the goods. If the goods do not meet standards, they may be rejected at customs or recalled from the platform, affecting both costs and the seller's rating.

The risks of over-reliance on platforms.

actionSelling goods online across borders.Using a platform can genuinely reduce the cost of entering the market, but there are risks that must be acknowledged, such as platforms suddenly adjusting fees, changing product visibility conditions, or suspending accounts without prior notice for policy violations.

One way to mitigate this risk is to avoid placing all your products on a single platform and to try to build your own customer base concurrently, for example, through email or your brand website, so that your business doesn't become solely dependent on the platform's system in the long run.

Cross-border payments that require advance planning.

One thing many people don't consider at the beginning is receiving payments from overseas. Most platforms transfer money to sellers through their own systems, which may have different currency conversion fees and payment cycles. Some platforms require a bank account in the country where you are selling, or require the use of an intermediary service like Payoneer or Wise.

You should check this before opening your store, because if your account settings are incorrect or incomplete, it may cause money to remain in the system without actually being received.

6 things to check before starting to sell cross-border products online.

If you're planning to expand into international markets through a platform, consider using this list as a checklist before you begin.

1. Choose a platform that suits your product and target market, not just the biggest one.
2. Prepare all necessary export documents, including invoice, packing list, HS code, and any certificates required by the destination market.
3. Check the product standards of the destination country, especially regarding labeling, ingredients, and registration.
4. Calculate the actual logistics costs, including shipping fees, fulfillment fees, and return handling fees.
5. Set up your payment system correctly before opening your store.
6. Plan to diversify your sales channels to reduce the risk of relying on a single platform.

Planning ahead for shipments is better than trying to solve problems after the goods are stuck at customs.

actionSelling goods online across borders.This presents a much wider channel for Thai SMEs, especially those in processed food, health and beauty, and unique Thai lifestyle products. However, the ease of opening a store doesn't automatically mean everything will be smooth sailing.

What distinguishes successful SMEs in international markets from those who give up halfway is having their back-end systems ready before actually receiving orders. This includes documentation, logistics, product standards, and payment processing. If you would like to learn more about exporting and international logistics, please continue reading. smeshipping.com There is related information available for you to read.

Source: Department of International Trade Promotion (DITP)

Selling across borders: Check the terms and conditions before making a decision.

When selling across borders, start by thoroughly checking all documents, costs, and destination conditions before confirming the price. Then, use cross-border sales as a topic of discussion with the buyer to confirm responsibilities and deadlines.

Before actually shipping, you should review the cross-border sales process again, including the product codes, required documents, and the responsible party at the destination, as the details of cross-border sales may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

If you're exporting furniture to the US, or considering entering this market, the signals from NeoCon 2026 in Chicago last June revealed something more than just design trends. It indicated that US buyers are changing their purchasing decisions, and if you continue offering the same products with the same information, reaching this buyer segment will become increasingly difficult.

Furniture Exports: What NeoCon 2026 Says About the US Furniture Market

NeoCon is the largest commercial furniture trade show in the United States, held at The Merchandise Mart in Chicago. This year marks its 57th edition, featuring over 400 exhibitors and attracting over 50,000 visitors. The primary product categories are office furniture, hotel, hospital, and educational furniture; it is not a typical retail market.

Interestingly, this year's People's Choice award didn't go to the most aesthetically pleasing product, but rather to products that tell a story about their materials and truly meet the needs of users. This is a clear signal that buyers in this market are purchasing for different reasons than they did five years ago.

Four directions the US market is looking for.

Based on the award results and products that attracted attention at the event, four main trends can be summarized:

• Recycled materials and bio-based materials — This year's winner is a surface made from recycled materials. Buyers aren't just asking, "Is it recyclable?" but "Where does the material come from? How much carbon is reduced?"“
• Wellness Design Furniture and lighting that promote concentration, comfort, and the health of users, especially in offices and hospitals.
• Modular and flexible system — In the post-hybrid work era, organizations need spaces that can adapt to the number of people and activities. Modular desks and workstations are therefore playing an increasingly important role.
• Natural materials and biophilic design — Textured surfaces, warm colors, and materials associated with nature are gaining popularity in all types of commercial spaces.

Why this is a signal that Thai SMEs should understand.

Thailand possesses strengths that align with these trends more than many realize. Rubberwood, bamboo, rattan, natural fibers, and unique handicrafts are the raw materials the biophilic design market is seeking. The problem, however, is that many Thai products haven't yet communicated this in a way that US buyers can understand and verify.

The US commercial furniture market is no longer solely driven by price, but by information and product reliability. If you export furniture to the US but lack environmental certification, commercial interiors buyers are likely to bypass you and go to a more well-equipped supplier.

Documents and requirements that should be prepared before entering this market.

This is an area often overlooked. The US commercial interiors market has a stricter supplier vetting system than the retail market because the majority of buyers are architects, interior designers, and project contractors, who have an additional layer of responsibility to their end clients.

Things to prepare and check:

• Environmental Product Declaration (EPD) — This document provides carbon and environmental impact data throughout the product's life cycle. Project-level buyers often request this document.
• Source of raw materials (Chain of Custody) — Especially wood and natural materials should be certified by FSC or an equivalent.
• VOC emission standards — Products used in enclosed spaces such as offices and hospitals must meet CARB or GREENGUARD standards, depending on the type of product.
• Recycled Content Information — Clearly stated as a percentage, with verifiable sources.
• U.S. Customs Documents — The correct HS code for each type of furniture, including complete identification of raw materials to avoid additional inspections at customs.

Things like sample shipping and logistics need to be planned in advance.

If you're approaching buyers in the US commercial interiors market, sending samples is an unavoidable step, and furniture isn't a lightweight item. Sending samples incorrectly can lead to inflated costs and unnecessary wasted time.

Things to plan before sending samples:

• Choose between courier express and air freight based on weight and size. Small items might be suitable for express shipping, but for larger items, air freight should be calculated considering the expected value of the deal.
• Accurately state the sample value on the document. Understating the actual value may lead to scrutiny and delays at U.S. Customs.
• If shipping for display at a trade show, an ATA Carnet or temporary import bond is required to avoid import duties on returned goods.
• For actual B2B orders, it's advisable to discuss with the buyer in advance the Incoterms that will be used, as project-level buyers often have different delivery requirements than typical retail sales.

How to effectively communicate with buyers in this market.

The majority of buyers in the US commercial interiors market are architects and interior designers, not typical consumers. Their approach to selecting suppliers is different; they want information that can inform their designs and presentations to clients, not just catalogs and prices.

If you export furniture to the US and want to reach this group, you should prepare a spec sheet detailing dimensions, materials, weight, certified standards, and environmental information in a downloadable format. Additionally, participating in trade shows or building relationships with showrooms in the US allows Thai products to reach decision-makers more directly than sending "cold emails."

Risks that should be assessed before making a decision.

The US commercial interiors market has potential, but it also has complexities that should be understood beforehand. Project lead times in this market are often longer than in the retail market; some projects can take 6-18 months from supplier selection to actual ordering. If you don't have sufficient cash flow to support your operations during this waiting period, it can negatively impact your business.

Furthermore, if the products do not meet the standards specified in the contract, such as VOCs or agreed-upon recycled content, they may be rejected or require modifications before delivery, incurring costs in both time and expense. It is crucial to clearly check the specifications before accepting an order.

For more information on planning international shipments, general guidelines can be found at: smeshipping.com

Checklist before entering the US commercial furniture market.

1. Does your product have verifiable environmental certifications (EPD, FSC, GREENGUARD)?
2. Are the HS codes used for each item correct and do they fully specify the raw materials?
3. Do you have an English specification sheet that includes material information, standards, and environmental data?
4. If you're going to send samples, have you already planned the logistics and temporary import documentation?
5. Do you know whether the buyer you're approaching is an end buyer or a designer/specifier? Because the communication methods are different.
6. Have you estimated the lead time and cash flow for a project that might take 6-18 months?
7. Have the Incoterms to be used with US buyers been agreed upon and understood consistently?

The US furniture export market is shifting, and signals from NeoCon 2026 clearly indicate that this direction aligns with many of Thailand's strengths. However, entering this market requires more than just good products; it also requires comprehensive information, documentation, and communication strategies tailored to the purchasing decisions of buyers in this market.

Source: Department of International Trade Promotion (DITP)

Furniture for export: Check the terms and conditions before making a decision.

Exporting furniture should begin with a thorough review of documents, costs, and destination conditions before confirming the price. Then, use furniture export as a topic of discussion with the buyer to confirm responsibilities and deadlines.

Before actual shipment, it's advisable to review the export specifications, required documents, and the responsible party at the destination, as the details of export furniture may vary depending on the market and trade conditions.

For more official information, please check: Related sources of information

Mandatory labor tax in the United States. Effective at 00:01 Eastern Time on July 24, 2026, goods entering the United States remain unchanged in appearance and packaging, but customs clearance costs change immediately as the U.S. Trade Representative (USTR) begins applying a new Section 301 tariff to goods from 60 economies.

Mandatory labor taxes: Why the U.S. uses this measure.

This didn't start with tax figures; it started with people. The International Labour Organization estimates that approximately 27.6 million people worldwide are in forced labor. The United States therefore uses trade laws as a tool to pressure trading partners to create safeguards for these types of goods.

The USTR began its investigation on March 12, 2026, opening for comments and conducting public hearings, stating that the 60 economies under investigation covered 99.4% of U.S. imports.

Forced Labor: Where does Thailand stand in the 12.5% ratio?

Under these forced labor measures, countries that have enacted laws prohibiting the import of goods obtained through forced labor, and are obligated to implement or have some form of such a system, receive a tariff rate of 10%. This includes 17 countries such as Canada, Mexico, India, Indonesia, Malaysia, and the United Kingdom. Other countries are subject to a rate of 12.5%, and Thailand is in this group.

The key point of the mandatory labor tax for Thai employers is 12.5%. “"Additional tax"” From the normal rate, or MFN, it is not the highest total rate. For example, if the original goods were taxed MFN 5% and were not on the exemption list, the total tax liability would essentially become 17.5%.

This rule differs from the European Union and Taiwan, where the US stipulates that MFN combined with Section 301 equals 10%, while Japan, South Korea, and Switzerland combine it to equal 12.5% under conditions defined by the USTR.

Labor taxes are collected based on the country of origin, not by inspecting each factory individually.

This forced labor tax is not levied only on goods found to be produced using forced labor, but is a nationwide measure. Therefore, even if Thai factories have good labor standards, their goods may still be subject to the increased tax if they are not exempt under the customs tariff.

This does not mean that the U.S. is accusing every Thai exporter, but rather that goods from Thailand are categorized under measures based on country of origin.

Which products may be exempt from the new forced labor tax?

Not all goods will be subject to the new tariff. Exclusions include information media, donated items, personal baggage, goods and parts under Section 232, as well as raw materials and certain tariffs that the U.S. deems may be in short supply or have a broader economic impact.

Goods loaded onto ships and in transit before 00:01 U.S. Eastern Time on July 24, 2026, and imported for consumption before 00:01 on July 28, 2026, are subject to a transitional exemption.

Forced labor costs: Importers of record pay duties, but exporters may lose profits.

According to U.S. Customs regulations, the Importer of Record is responsible for paying duties, but the costs don't stop at customs. Importers may ask sellers to lower prices, change shipping terms, delay orders, or find suppliers from countries with lower taxes.

If a Thai seller offers a pricing strategy that includes bearing the customs duties themselves, the impact will directly affect their profits. The lower the profit margin on the product, the greater the impact of the 12.5% tax rate, which can turn a seemingly profitable deal into a loss.

Checklist for dealing with forced labor before exporting Thai goods to the United States.

When dealing with forced labor, Thai exporters should not immediately add the 12.5% price to every item, but should check each item in this sequence.

1. Confirm HTS coordinates. It must match the actual product, because exceptions are considered based on tariff classification.
2. Check the original MFN rate. To calculate the total burden after adding Section 301.
3. Check the list of exceptions. Based on the USTR annex, this is not a guess from the product name.
4. Review country of origin. And supporting evidence before boarding the ship.
5. Specify the Importer of Record. And Incoterms should clearly state who bears the burden of the end-user duty.
6. Recalculate landed cost. Including the cost of goods, shipping costs, duties, insurance, and fees.
7. Talk to the American customer before shipping. To agree on a price, terms, and distribution of responsibilities that are acceptable to all parties.

This round of mandatory labor taxes highlights that the cost of a packaged product isn't solely determined by weight and distance. Sometimes, a rule announced in Washington overnight can change the selling price, profit, and purchasing decisions of people on the other side of the world. For Thai SMEs, knowing product coordinates, trade terms, and end-costs is therefore not just back-office paperwork, but an integral part of their sales strategy.

Note: This article is for business planning purposes only. Exporters should always confirm HTS codes and duty rates with a U.S. Customs expert before making any decisions.

These are the questions Thai SMEs commonly ask about taxes.

Is this 12.5% tax inclusive of tax?

This applies not to goods from Thailand. The 12.5% rate is a Section 301 tariff added to the original MFN, therefore it must be calculated from the actual tariff classification of each product. The same figure should not be used for all quotations.

Does a factory with good labor standards still have to pay fees?

Taxes may still apply because these measures are based on country of origin and product classification. Good factory standards are still important for customers and supply chain management, but they do not automatically exempt you from national taxes.

For more information on trade signals and preparation strategies for SMEs, please visit... Trade Radar

References

• USTR: Final action in forced labor Section 301 investigations
• USTR Fact Sheet: 10% / 12.5% tariffs and product exemptions
• Federal Register pre-publication notice: effective date and in-transit exception
• International Labor Organization: forced labor estimates

If you're in the processed food, condiment, canned fruit, or rice export business and haven't seriously considered the Taiwanese market yet, this is a good opportunity. Exporting Thai food to Taiwan. Passing by Food Taipei 2026 might be a signal to stop reading, because this isn't just any trade show. It's a place where buyers from 88 countries gather to see who has something good enough to buy and take back.

In 2026, the National Food Institute organized the Thai Pavilion at Food Taipei 2026, bringing 10 Thai companies to exhibit their products, along with 9 other Thai companies participating independently. The exhibited products included canned fruits, processed fruits, sauces, rice, fruit juices, and seafood—all categories with significant import demand in Taiwan.

Before you decide to send product samples, booth materials, or plan negotiations with buyers at the event, there's more to prepare than you might think. This article will guide you through what you need to check before, during, and after exporting Thai food to Taiwan, especially if you plan to do so at the event.

Exporting Thai food to Taiwan: Why Food Taipei is a signal worth paying attention to.

Food Taipei 2026, organized by TAITRA (Taiwan External Trade Development Council), was held from June 24–27, 2026, at Taipei Nangang Exhibition Center Hall 1 and Hall 2, as well as Taipei World Trade Center Hall 1. This year, over 1,800 companies from 33 countries participated, occupying 4,700 booths, the highest level since the end of the COVID-19 pandemic.

These numbers tell us something more important than just the size of the event. They show that international buyers are back to actually purchase, not just to look. And if you have food products ready for export, this is a platform where buyers from 88 countries are already looking for your goods. You just need to have the right specifications and the necessary documentation.

What's even more interesting is that this event combines five major events: Taipei International Food Show, Foodtech Taipei, Taipei Pack, Bio/Pharmatech Taiwan, and Taiwan Horeca. This means that if you sell food, packaging, or processing machinery, you can meet many different types of buyers at one event.

Which Thai products have potential in the Taiwanese market?

From the products showcased by Thai entrepreneurs at this year's Food Taipei event, the main products that attracted attention included: canned fruits and vegetables, processed fruits such as dried mango and frozen durian, sauces and dips, jasmine rice and specialty rice, fruit juices and herbal drinks, and processed seafood.

Taiwan is a market where consumers prioritize food safety and ingredient transparency over price. Therefore, having products with certifications such as GMP, HACCP, or Organic will give you a stronger bargaining position with buyers.

Another area of increasing interest to Taiwanese buyers is functional food and plant-based protein, a trend clearly emphasized at Food Taipei 2026. If you have products in this category, you should prepare clear nutritional information and claims.

Documents required before exporting Thai food to Taiwan.

Taiwan has a relatively strict food import inspection system. The main agency responsible is the Taiwan Food and Drug Administration (TFDA) under the Ministry of Health and Welfare (MOHW). Food products imported into Taiwan must undergo inspection at customs and may require additional documentation depending on the type of product.

Basic documents required include a Certificate of Origin (CO) issued by an accredited agency, a Health Certificate or Sanitary Certificate from the Department of Livestock Development or the Department of Fisheries (for relevant products), product labels that meet TFDA requirements and must include Traditional Chinese information, a complete list of ingredients and nutritional information, and certification documents such as GMP, HACCP, or ISO, if available.

What many people overlook is that Taiwan uses traditional Chinese characters for its labels, not simplified characters like mainland China. If you've ever created labels for the Chinese market, those labels won't work directly for Taiwan; they'll need to be converted.

Exporting Thai food to Taiwan: Checklist before actually shipping the goods.

• CO (Certificate of Origin) — Obtain information from the Department of International Trade or the Thai Chamber of Commerce, specifying the product's HS Code for import into Taiwan.
• Health Certificate / Sanitary Certificate — For fishery products, livestock, or processed foods containing animal ingredients, permission must be obtained from an agency certified by TFDA.
• Traditional Chinese Label — Must include product name, ingredients, nutritional information, expiration date, and name of importer in Taiwan.
• Packing List and Commercial Invoice — Specify the weight, quantity, and value accurately for each item.
• Standard certification documents — GMP, HACCP, or ISO 22000 certifications, if available, should be included to increase credibility with the buyer.
• Bill of Lading or Airway Bill — Correctly identify the shipper, consignee, and notify party as agreed upon with the buyer.
• Cold chain documentation (if the product requires temperature control). — Specify the desired temperature throughout the transportation process and provide a temperature log.

Cold Chain and Food Product Transportation to Taiwan: Risks That Need Planning In advance.

If your products require temperature control, such as frozen durian, fresh seafood, or dairy products, cold chain planning is the most crucial aspect. If the temperature fluctuates during transit, the goods may be rejected at Taiwanese customs, and you will bear all the costs yourself.

There are options for shipping from Thailand to Taiwan by both sea and air. Sea shipping takes approximately 5-7 days, depending on the route and carrier. Air shipping takes 3-5 hours but is significantly more expensive. For fresh or frozen goods, air shipping is often the safer option, but careful cost calculation is necessary before making a decision.

Things to check with a freight forwarder before booking shipping space include whether the reefer container or cool room used has been recently temperature-calibrated, whether temperature monitoring is performed throughout the journey, and whether the carrier has direct experience transporting food products to Taiwan.

Another common issue is transshipping through Hong Kong or Singapore, which can extend transit times and expose you to temperature fluctuations during transfer. If your goods are highly sensitive, consider a direct service or a near-direct route instead.

What do I need to do to send product samples to Food Taipei?

If you plan to send product samples for display at a booth, whether through the Thai Pavilion or your own booth, there are separate preparations to make compared to sending samples for sale, as the customs status of product samples differs.

Sample products imported into Taiwan for display at trade shows can apply for an ATA Carnet. This document allows for temporary import and export without paying import duties, but the goods must be re-exported after the event. Without an ATA Carnet, the normal import process must be followed, which may involve taxes and take longer.

For food product samples, it's advisable to check with the TFDA in advance whether additional documentation is required for that type of product. Some types, such as products containing animal ingredients, may require a health certificate even if it's just a sample.

The ideal time to start preparing product sample documents is at least 4–6 weeks before the event, as applying for an ATA Carnet through the Thai Chamber of Commerce takes time, and you need to allow extra time for any necessary document revisions.

Packaging that Taiwanese buyers are looking for: More than just aesthetics.

Food Taipei 2026 clearly emphasized ESG and sustainability. The Green Vision Award was given to businesses with low-carbon packaging systems and the use of recycled materials, reflecting the increasing importance buyers in the Taiwanese market and the markets where they resell.

If your packaging is still traditional plastic without environmental information, you may be at a disadvantage in negotiations with some buyers, especially those selling to retail chains in Taiwan or Europe, which have their own sustainability policies.

Things to prepare regarding packaging before attending the event include clear information about the packaging materials used, whether they are recyclable, and if you have environmental certifications such as FSC for cardboard boxes or BPI for biodegradable plastics, you should bring them along. Also, if the product requires a cold chain, specify the level of low temperature the packaging can withstand.

Costs to calculate before deciding to export.

Many people only consider the product price and shipping costs, but the true cost of exporting Thai food to Taiwan is much higher. And if the calculations are wrong, the anticipated profit margin could be completely lost.

Costs that should be included in the calculation of landed costs include international freight, cargo insurance, Taiwan import duties (depending on the product's HS Code), customs fees and customs broker fees in Taiwan, inspection fees (if applicable), document translation and Chinese labeling fees, and participation expenses such as booth fees, travel, and accommodation.

For example, if you ship 1 FCL (20-foot container) of sauce by sea from Thailand to Taiwan, the shipping cost could be around 1,200–1,800 USD depending on the carrier and time of year. This plus customs broker fees in Taiwan of approximately 150–300 USD and import duties that need to be checked according to the actual HS Code are also factors to consider. These figures need to be known before setting a selling price.

Communicating with the buyer after the event: Things to prepare before heading home.

Trade shows don't end with just exchanging business cards. Most buyers follow up within 1-2 weeks after the event, and if you don't have the necessary information ready, your chances of closing the deal may decrease.

Things to prepare before the event to be able to answer buyers immediately after the event include: a product specification sheet in English (or Chinese) with complete information including ingredients, nutritional information, shelf life, and storage conditions; a clear MOQ (Minimum Order Quantity); calculated FOB or CIF prices (not ex-factory prices); lead time from order to ready-to-ship; and relevant certification documents that can be immediately provided to the buyer.

Many Taiwanese buyers will inquire about food safety certificates and lab test results before making a purchase. If you don't have them, you should start getting lab tests done with an accredited laboratory before attending the trade show. Waiting for lab results after the buyer requests them may delay the deal or cause the buyer to switch to a competitor.

If you're not ready for this year's event, what should you do first?

If you feel you don't have enough time or your documents are incomplete, rushing to the event unprepared may not yield the best results you expect. International buyers often make decisions based on the seller's readiness, not just the product's aesthetics.

If you're not ready for this year, here's what you should do: study your product's HS Code in Taiwan's tax system and check the actual import tax rates; conduct product lab tests according to TFDA standards; prepare traditional Chinese labels; contact experienced freight forwarders on the Thailand-Taiwan route to check actual shipping costs; and register for DITP's SMEs Pro-active program to receive support for future participation.

Preparing 6–12 months in advance of the event will allow you to arrive at your booth better prepared and give you a greater chance of securing a real deal than rushing there without having everything ready.

What to watch out for next in the Taiwanese food market.

The Taiwanese food market isn't limited to Food Taipei. Growing trends in Taiwan that Thai exporters should watch include functional foods with clear health claims, plant-based proteins and foods made from plants, foods with compelling ESG stories, and products with packaging that reduces plastic or uses recycled materials.

Furthermore, it's important to periodically monitor changes to TFDA regulations, as Taiwan regularly updates its labeling and ingredient requirements. If you are exporting goods containing ingredients that may be on a list requiring declaration or permits, always check with your customs broker or regulatory consultant in Taiwan before shipping.

For more information on export planning and preparing international shipping documents, you can refer to the following references. smeshipping.com This compiles international transportation information for Thai SMEs across various routes.

Exporting Thai food to Thailand: Double-check prices and before closing the container.

Before submitting a price quote to a buyer in Taiwan, you should clearly separate the cost of the goods, packing costs, shipping costs, insurance, documentation fees, and destination charges. If you combine everything into a single lump sum, you won't know where your profit goes when shipping costs change.

For the Food & Beverage sector, before quoting a price, the first step is to obtain complete destination information from the buyer. This includes the preferred port, Incoterms terms, desired delivery date, payment method, and customs clearance documents. This information helps you assess the risk before accepting the order.

If a buyer requests a price quote, you should check it carefully. Avoid giving a broad, approximate price; instead, provide a price range, specify the quotation's expiration date, and mention that freight surcharges or other additional costs may vary depending on the shipping booking date. This helps prevent disputes when the goods are ready for shipment.

Documentation issues should be checked from the beginning, not waiting until production is complete to inquire. Some documents require time to obtain from relevant agencies or labs. Missing documents on delivery day can result in costs beyond just penalties, including delays and decreased buyer trust.

A key area to discuss with your freight forwarder is information useful for SMEs planning sample shipments, booth materials, temperature-sensitive food exports, and packaging/cold-chain readiness for market entry in Taiwan. Ask about transit times for standard routes, alternative routes in case of risks, costs not included in the freight quote, and insurance claim conditions in case of damage or delays.

Another point to be aware of is that this is primarily a trade show promotional piece. It does not confirm purchase orders, policy changes, or market demand beyond participation at the fair. This information might not be visible in the initial quotation but will emerge when the buyer reviews documents or when customs at the destination request additional information. Preparing this information in advance can therefore help speed up the deal.

• Separate the cost of goods, shipping, insurance, and documentation onto different lines before submitting a price quote.
• Clearly confirm the Incoterms with the buyer, specifying who is responsible for the final delivery costs.
• Verify that the HS Code and product name in the invoice match the packing list and shipping documents.
• Please provide a freight quote that includes all applicable surcharges, not just the base freight price.
• Specify the expiration date of the quotation to mitigate the risk of fluctuating freight rates.
• Keep product certification documents and product photos ready to respond to buyers immediately.
• Start with a sample shipment if you haven't shipped to this market before, to reduce risk before placing a large order.

If you use this checklist before starting pricing discussions, your first export transaction won't be guesswork, but rather a decision based on actual costs, real documentation, and real risks. This will help you negotiate with the buyer with more confidence.

Source: Department of International Trade Promotion (DITP) — Food Taipei 2026 Report and Thai Pavilion participation information. Entrepreneurs interested in the SMEs Pro-active project can find more details at: smesproactive.ditp.go.th