{"id":13809,"date":"2026-08-29T09:50:11","date_gmt":"2026-08-29T02:50:11","guid":{"rendered":"https:\/\/smeshipping.com\/?p=13809"},"modified":"2026-08-29T09:50:11","modified_gmt":"2026-08-29T02:50:11","slug":"%e0%b8%89%e0%b8%a5%e0%b8%b2%e0%b8%81%e0%b8%99%e0%b8%a1%e0%b8%aa%e0%b8%94%e0%b9%84%e0%b8%95%e0%b9%89%e0%b8%ab%e0%b8%a7%e0%b8%b1%e0%b8%99-%e0%b8%81%e0%b8%95%e0%b8%b4%e0%b8%81%e0%b8%b2%e0%b9%83%e0%b8%ab","status":"publish","type":"post","link":"https:\/\/smeshipping.com\/en\/%e0%b8%89%e0%b8%a5%e0%b8%b2%e0%b8%81%e0%b8%99%e0%b8%a1%e0%b8%aa%e0%b8%94%e0%b9%84%e0%b8%95%e0%b9%89%e0%b8%ab%e0%b8%a7%e0%b8%b1%e0%b8%99-%e0%b8%81%e0%b8%95%e0%b8%b4%e0%b8%81%e0%b8%b2%e0%b9%83%e0%b8%ab\/","title":{"rendered":"Taiwanese fresh milk labeling: New regulations that Thai milk exporters must know before July 2026."},"content":{"rendered":"<p>If you are in the business of exporting milk or dairy products to Taiwan, this is the matter...<strong>Taiwanese Fresh Milk Label<\/strong>This might be something you need to take another look at, because it&#039;s not just irrelevant economic news, but a regulation that affects the word you print on the milk cartons you&#039;ll be selling there.<\/p>\n<ul>\n<li>Why is Taiwan introducing new labeling regulations for Taiwanese fresh milk now?<\/li>\n<li>How will these regulations affect Thai milk exporters?<\/li>\n<li>The risks of continuing to use the old labeling method.<\/li>\n<li>Things to check before sending the next shipment.<\/li>\n<li>How to plan with buyers and manufacturing plants.<\/li>\n<\/ul>\n<h2>The reality unfolding in the Taiwanese dairy market.<\/h2>\n<p>Taiwan has now opened its doors to fresh milk from New Zealand under the 0% tariff, a free trade agreement in effect since 2025. While this might sound like a simple matter between New Zealand and Taiwan, it&#039;s actually changing the rules of the entire market. The Taiwanese government is choosing a smarter approach to protect its dairy farmers than imposing tariffs: regulating the term &quot;fresh milk&quot; on labels. This marks the beginning of new regulations for Taiwanese fresh milk labeling, which are about to come into effect.<\/p>\n<p>From July 1, 2026 onwards, the term \u9bae\u4e73 (fresh milk) can only be used for products that meet Taiwan&#039;s certification standards. For all imported milk, including milk from Thailand, an alternative term such as \u725b\u4e73 (cow&#039;s milk) or \u7f8a\u4e73 (goat&#039;s milk) must be used. The term &quot;fresh milk&quot; must not be printed on the packaging under any circumstances, regardless of how fresh the product is or how quickly it is transported.<\/p>\n<h2>Why the labeling regulations for Taiwanese fresh milk are more important than you think.<\/h2>\n<p>Many might see this as just a matter of labeling, but it&#039;s actually a strategy to build consumer confidence in Taiwan, encouraging them to choose local milk first. Taiwan&#039;s Ministry of Agriculture collaborated with a franchise association, which has over 200,000 retail outlets across the island, to use domestically produced milk as the primary ingredient, along with a campaign that makes consumers feel that choosing Taiwanese milk means choosing a more reliable product.<\/p>\n<p>When the term &quot;fresh milk&quot; became a reserved term requiring certification labeling, imported products immediately lost their positioning on shelves. This wasn&#039;t because their quality was inferior, but because the law prohibited the use of terms familiar to consumers and associated with freshness.<\/p>\n<h2>This directly impacts Thai exporters of milk and dairy products.<\/h2>\n<p>If you&#039;re exporting milk or dairy products to Taiwan, you need to rethink your product positioning, not just focus on translation. Your product might need to shift from being sold as &quot;fresh milk&quot; to a milk beverage or processed dairy product category, impacting both marketing and pricing strategy.<\/p>\n<p>The Chinese-language documents and labels you are currently using may need to be re-examined according to Taiwan&#039;s fresh milk labeling regulations, especially if the manufacturer or agency you work with is still using old translations that include the word &quot;\u9bae\u4e73&quot; (fresh milk) in the product name or advertising on the packaging.<\/p>\n<p>In addition to the issue of label translation, exporters should consider the ripple effect. For example, products previously sold in the fresh milk section of supermarkets might have to be moved to the general milk beverage section, which could impact consumer perception of the product. Marketing materials such as catalogs and advertising that previously used the term &quot;fresh milk&quot; should also be reviewed to ensure consistency across all materials, from labels to promotional materials, rather than just changing the packaging while allowing other documents to continue using the old term.<\/p>\n<p>Another point that exporters often overlook is that the sales team or distributors managing the retail stores in Taiwan should be notified in advance about changes in product terminology. This allows retail staff to explain the changes correctly to customers, preventing confusion about whether the product&#039;s formula or quality has changed, when in reality it&#039;s just an adjustment to the labeling to comply with new regulations.<\/p>\n<h2>The risks if we keep doing the same thing.<\/h2>\n<p>If you continue to use the old label with the words &quot;fresh milk&quot; in Chinese after the regulations come into effect, your products may be subject to further inspection by Taiwanese customs or may be rejected for import in some cases, depending on the interpretation of the destination authority and the conditions stipulated by the buyer in the contract.<\/p>\n<p>Another risk that shouldn&#039;t be overlooked is the relationship with the buyer. If the products you ship have label issues upon arrival, the buyer in Taiwan will be the first to be responsible for resolving the problem. This could reduce trust in future orders, even if the problem is just a single word on the label.<\/p>\n<p>In some cases, delays due to label issues can impact unplanned costs, such as holding fees at customs while awaiting document corrections or the cost of urgently printing new labels, which is often higher than typically planned.<\/p>\n<h2>Things to check before shipping milk products to Taiwan.<\/h2>\n<p>Before closing the next order batch destined for Taiwan, there are a few things that need to be clearly confirmed:<\/p>\n<ul>\n<li>Please check if your product&#039;s Chinese label uses the word \u9bae\u4e73 (fresh milk). If so, you must change it before July 1, 2026, according to Taiwan&#039;s fresh milk labeling regulations.<\/li>\n<li>Ask the buyer or importer in Taiwan what term they prefer for the product, such as \u725b\u4e73 (ni\u00f9y\u00f9) or the name of a type of milk drink.<\/li>\n<li>Check whether your product should be classified as cow&#039;s milk, goat&#039;s milk, or processed dairy products to select the legally correct terminology in Taiwan.<\/li>\n<li>Review export documents, such as certificates of origin and product standards, to ensure they are consistent with the wording on the label.<\/li>\n<li>Talk to the manufacturing plant or packaging printer in advance, as rework of label molds can take several weeks.<\/li>\n<\/ul>\n<h2>A new way of thinking instead of waiting until the deadline.<\/h2>\n<p>I&#039;m not telling you to rush into changing your labels in a panic, but I want you to start planning now. The regulations won&#039;t take effect until mid-2026, which sounds far off, but the process of adjusting labels, communicating with buyers, and producing new batches of products will actually take longer than you think.<\/p>\n<p>A simple decision-making framework is: if your products have a chance of being shipped to Taiwan by 2026 or later, start discussing with buyers today what type of labels they require and check if your manufacturing facility is prepared to adapt in time. Preparing in advance helps reduce the risk of goods being held up at customs or returned.<\/p>\n<h2>Looking beyond Taiwan: Lessons for other markets.<\/h2>\n<p>This also reflects an interesting trend: many countries are beginning to use labeling and standards measures instead of tariffs to protect local industries. Thai exporters involved in dairy or processed agricultural products should regularly monitor the labeling regulations of each end market, not just when major news breaks, because similar regulations may apply to other types of products in other markets as well.<\/p>\n<p>For those planning export documentation and preparing goods to comply with destination regulations, researching information from relevant agencies early on will allow you to adapt better than waiting until close to the deadline. Further information on preparing export documents can be found as a guideline at [link\/website]. <a href=\"https:\/\/smeshipping.com\/en\/\">smeshipping.com<\/a> For details regarding Taiwan&#039;s labeling laws, you should check directly with the relevant authorities, such as: <a href=\"https:\/\/www.mohw.gov.tw\/\" target=\"_blank\" rel=\"noopener\">Taiwan&#039;s Ministry of Health and Welfare<\/a> For clarity before making any final label adjustments.<\/p>\n<p>Ultimately, the rules.<strong>Taiwanese Fresh Milk Label<\/strong>This is not something that can be easily overlooked or postponed, as it is tied to the Taiwanese government&#039;s serious commitment to protecting local farmers. Thai exporters who prepare their labeling and documentation in advance will be better prepared than those who wait until close to the deadline to address the issues.<\/p>","protected":false},"excerpt":{"rendered":"<p>Taiwan is preparing to enforce labeling regulations for Taiwanese fresh milk starting in July 2026. Thai exporters of milk and dairy products should check the product name and Chinese labeling before shipping.<\/p>","protected":false},"author":21,"featured_media":13811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[237],"tags":[],"class_list":["post-13809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-radar"],"_links":{"self":[{"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/posts\/13809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/comments?post=13809"}],"version-history":[{"count":5,"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/posts\/13809\/revisions"}],"predecessor-version":[{"id":13835,"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/posts\/13809\/revisions\/13835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/media\/13811"}],"wp:attachment":[{"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/media?parent=13809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/categories?post=13809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smeshipping.com\/en\/wp-json\/wp\/v2\/tags?post=13809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}